Share Good Things » Spend http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 How much does Google’s new search term filtering affect ad spend transparency? Here’s how to find out http://www.sharegoodthings.net/how-much-does-googles-new-search-term-filtering-affect-ad-spend-transparency-heres-how-to-find-out/ http://www.sharegoodthings.net/how-much-does-googles-new-search-term-filtering-affect-ad-spend-transparency-heres-how-to-find-out/#comments Wed, 16 Sep 2020 18:22:26 +0000 gftshappy http://www.sharegoodthings.net/how-much-does-googles-new-search-term-filtering-affect-ad-spend-transparency-heres-how-to-find-out/ Continue reading →]]> This script will show you the daily percentage of clicks going to search terms that Google doesn’t report.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/how-much-does-googles-new-search-term-filtering-affect-ad-spend-transparency-heres-how-to-find-out/feed/ 0 Google’s search terms move will make millions in ad spend invisible to advertisers http://www.sharegoodthings.net/googles-search-terms-move-will-make-millions-in-ad-spend-invisible-to-advertisers/ http://www.sharegoodthings.net/googles-search-terms-move-will-make-millions-in-ad-spend-invisible-to-advertisers/#comments Thu, 03 Sep 2020 22:22:38 +0000 gftshappy http://www.sharegoodthings.net/googles-search-terms-move-will-make-millions-in-ad-spend-invisible-to-advertisers/ The change removes visibility into more than 20% of search terms, one agency finds.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/googles-search-terms-move-will-make-millions-in-ad-spend-invisible-to-advertisers/feed/ 0 Traditional media suffer as digital ad spend grows in 2020 forecast shows http://www.sharegoodthings.net/traditional-media-suffer-as-digital-ad-spend-grows-in-2020-forecast-shows/ http://www.sharegoodthings.net/traditional-media-suffer-as-digital-ad-spend-grows-in-2020-forecast-shows/#comments Thu, 03 Sep 2020 01:22:54 +0000 gftshappy http://www.sharegoodthings.net/traditional-media-suffer-as-digital-ad-spend-grows-in-2020-forecast-shows/ Paid search and social are the big winners of shifting budgets.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/traditional-media-suffer-as-digital-ad-spend-grows-in-2020-forecast-shows/feed/ 0 As advertisers cut back, U.S. paid search spend estimate is slashed by billions http://www.sharegoodthings.net/as-advertisers-cut-back-u-s-paid-search-spend-estimate-is-slashed-by-billions/ http://www.sharegoodthings.net/as-advertisers-cut-back-u-s-paid-search-spend-estimate-is-slashed-by-billions/#comments Sun, 12 Apr 2020 06:22:23 +0000 gftshappy http://www.sharegoodthings.net/as-advertisers-cut-back-u-s-paid-search-spend-estimate-is-slashed-by-billions/ eMarketer argues paid-search is more vulnerable now than in past recessions.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/as-advertisers-cut-back-u-s-paid-search-spend-estimate-is-slashed-by-billions/feed/ 0 E-commerce ad spend doubled as social distancing behavior took hold http://www.sharegoodthings.net/e-commerce-ad-spend-doubled-as-social-distancing-behavior-took-hold/ http://www.sharegoodthings.net/e-commerce-ad-spend-doubled-as-social-distancing-behavior-took-hold/#comments Mon, 23 Mar 2020 10:22:47 +0000 gftshappy http://www.sharegoodthings.net/e-commerce-ad-spend-doubled-as-social-distancing-behavior-took-hold/ Will the pace continue amid supply chain challenges?

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/e-commerce-ad-spend-doubled-as-social-distancing-behavior-took-hold/feed/ 0 Coronavirus: Emarketer lowers global ad spend projections for 2020 http://www.sharegoodthings.net/coronavirus-emarketer-lowers-global-ad-spend-projections-for-2020/ http://www.sharegoodthings.net/coronavirus-emarketer-lowers-global-ad-spend-projections-for-2020/#comments Thu, 19 Mar 2020 22:22:34 +0000 gftshappy http://www.sharegoodthings.net/coronavirus-emarketer-lowers-global-ad-spend-projections-for-2020/ Continue reading →]]> The revised model assumes business will bounce back in the second-half of the year — and that the Summer Olympics will go on.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/coronavirus-emarketer-lowers-global-ad-spend-projections-for-2020/feed/ 0 Vast majority of Amazon advertisers plan to spend more on ads again this year http://www.sharegoodthings.net/vast-majority-of-amazon-advertisers-plan-to-spend-more-on-ads-again-this-year/ http://www.sharegoodthings.net/vast-majority-of-amazon-advertisers-plan-to-spend-more-on-ads-again-this-year/#comments Wed, 19 Feb 2020 11:22:22 +0000 gftshappy http://www.sharegoodthings.net/vast-majority-of-amazon-advertisers-plan-to-spend-more-on-ads-again-this-year/ Continue reading →]]> Specialized Amazon marketers and paid search marketers are most likely to be managing campaigns on the platform, our survey found.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/vast-majority-of-amazon-advertisers-plan-to-spend-more-on-ads-again-this-year/feed/ 0 Amazon ad spend rises over Cyber 5, but most efficient sales days still ahead http://www.sharegoodthings.net/amazon-ad-spend-rises-over-cyber-5-but-most-efficient-sales-days-still-ahead/ http://www.sharegoodthings.net/amazon-ad-spend-rises-over-cyber-5-but-most-efficient-sales-days-still-ahead/#comments Fri, 13 Dec 2019 05:22:25 +0000 gftshappy http://www.sharegoodthings.net/amazon-ad-spend-rises-over-cyber-5-but-most-efficient-sales-days-still-ahead/ Continue reading →]]> The five-day stretch from Thanksgiving to Cyber Monday was record-breaking for e-commerce but brands still have more time for profitable sales on Amazon.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/amazon-ad-spend-rises-over-cyber-5-but-most-efficient-sales-days-still-ahead/feed/ 0 Advertisers increased Google Shopping spend by 32%, Amazon Sponsored Product by 50% YoY this holiday cyber weekend http://www.sharegoodthings.net/advertisers-increased-google-shopping-spend-by-32-amazon-sponsored-product-by-50-yoy-this-holiday-cyber-weekend/ http://www.sharegoodthings.net/advertisers-increased-google-shopping-spend-by-32-amazon-sponsored-product-by-50-yoy-this-holiday-cyber-weekend/#comments Tue, 10 Dec 2019 07:22:55 +0000 gftshappy http://www.sharegoodthings.net/advertisers-increased-google-shopping-spend-by-32-amazon-sponsored-product-by-50-yoy-this-holiday-cyber-weekend/ Advertisers benefited from flat to moderately higher CPCs between Thanksgiving and Cyber Monday.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/advertisers-increased-google-shopping-spend-by-32-amazon-sponsored-product-by-50-yoy-this-holiday-cyber-weekend/feed/ 0 E-commerce ad spend on search and social product ads keeps growing http://www.sharegoodthings.net/e-commerce-ad-spend-on-search-and-social-product-ads-keeps-growing/ http://www.sharegoodthings.net/e-commerce-ad-spend-on-search-and-social-product-ads-keeps-growing/#comments Thu, 24 Oct 2019 22:23:02 +0000 gftshappy http://www.sharegoodthings.net/e-commerce-ad-spend-on-search-and-social-product-ads-keeps-growing/ Product ad spend growth on social outpaced search in the third quarter, Kenshoo reports.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/e-commerce-ad-spend-on-search-and-social-product-ads-keeps-growing/feed/ 0