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Less than essential: Why smart speakers are like smartwatches, not smartphones

gftshappy — Sat, 09 May 2020 16:22:37 +0000

The devices have reached 50% of US homes, but fallen flat as a channel

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Google brings audio news aggregation to smart speakers, phones

gftshappy — Wed, 20 Nov 2019 04:25:33 +0000

The Google Assistant acts as a kind of algorithmic, news DJ.

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Bullish forecast predicts 31 million Americans will ‘shop’ on their smart speakers in 2019

gftshappy — Thu, 11 Jul 2019 08:23:10 +0000

In this case, “shopping” doesn’t include purchasing; however, digital goods and product re-ordering are also poised for growth.

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Why one marketer thinks smart speakers have their work cut out for them

gftshappy — Mon, 24 Dec 2018 17:22:44 +0000

Rebecca Stone, LiveRamp’s VP of Marketing, discusses what needs to happen for smart speakers (and displays) to realize their marketing and commerce potential.

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Study: Majority reject ads on smart speakers

gftshappy — Tue, 24 Apr 2018 14:22:32 +0000

Just under 40 percent said they were open to ads if they were “relevant.” The post Study: Majority reject ads on smart speakers appeared first on Search Engine Land.

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Search Engine Land’s Community Corner: Celebrating #IWD and SMX speakers

gftshappy — Fri, 09 Mar 2018 19:22:37 +0000

This week, as we celebrate International Women’s Day, we feature the lineup of female experts presenting next week at SMX West. The post Search Engine Land’s Community Corner: Celebrating #IWD and SMX speakers appeared first on Search Engine Land.

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SearchCap: Google AMP requirements, AdWords promotion extensions & smart speakers

gftshappy — Fri, 17 Nov 2017 12:22:31 +0000

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AMP requirements, AdWords promotion extensions & smart speakers appeared first on Search Engine Land.

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SearchCap: Google AMP requirements, AdWords promotion extensions & smart speakers

gftshappy — Fri, 17 Nov 2017 05:24:19 +0000

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SearchCap: Google AMP requirements, AdWords promotion extensions & smart speakers

gftshappy — Thu, 16 Nov 2017 22:23:20 +0000

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MarTech Conference Is March 21–22. See the Sessions & Speakers.

gftshappy — Fri, 11 Dec 2015 19:22:26 +0000

MarTech returns to the San Francisco Hilton in March. Check out the infographic below for what’s in store, who’s speaking and who should attend. Then register before January 10 and save $ 500 on your ticket to the only MarTech in North America this year. The post MarTech Conference Is March 21–22….

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