Share Good Things » Soapbox http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 Soapbox: Don’t kick SMBs to the curbside – for many, it’s their new lifeline http://www.sharegoodthings.net/soapbox-dont-kick-smbs-to-the-curbside-for-many-its-their-new-lifeline/ http://www.sharegoodthings.net/soapbox-dont-kick-smbs-to-the-curbside-for-many-its-their-new-lifeline/#comments Tue, 02 Jun 2020 00:22:30 +0000 gftshappy http://www.sharegoodthings.net/soapbox-dont-kick-smbs-to-the-curbside-for-many-its-their-new-lifeline/ Continue reading →]]> While technologies to enable curbside pick-up have been around for years, local business require solutions that work without IT support and infrastructure.

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]]> http://www.sharegoodthings.net/soapbox-dont-kick-smbs-to-the-curbside-for-many-its-their-new-lifeline/feed/ 0 Soapbox: Brand authority is the most underrated marketing goal http://www.sharegoodthings.net/soapbox-brand-authority-is-the-most-underrated-marketing-goal/ http://www.sharegoodthings.net/soapbox-brand-authority-is-the-most-underrated-marketing-goal/#comments Tue, 03 Mar 2020 00:22:26 +0000 gftshappy http://www.sharegoodthings.net/soapbox-brand-authority-is-the-most-underrated-marketing-goal/ Continue reading →]]> A customer will nearly always choose a brand they’ve consistently seen as an authority over a brand that impressed them once.

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]]> http://www.sharegoodthings.net/soapbox-brand-authority-is-the-most-underrated-marketing-goal/feed/ 0 Soapbox: SEO community must temper responses when idea-sharing to avoid shaming http://www.sharegoodthings.net/soapbox-seo-community-must-temper-responses-when-idea-sharing-to-avoid-shaming/ http://www.sharegoodthings.net/soapbox-seo-community-must-temper-responses-when-idea-sharing-to-avoid-shaming/#comments Thu, 20 Feb 2020 15:23:50 +0000 gftshappy http://www.sharegoodthings.net/soapbox-seo-community-must-temper-responses-when-idea-sharing-to-avoid-shaming/ Continue reading →]]> If our focus is to gaslight others in the cause of righteousness, then we’re on a path to the dark side. There is a difference between truth and cruelty.

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]]> http://www.sharegoodthings.net/soapbox-seo-community-must-temper-responses-when-idea-sharing-to-avoid-shaming/feed/ 0 Soapbox: The compromise between UX and revenue is not so simple http://www.sharegoodthings.net/soapbox-the-compromise-between-ux-and-revenue-is-not-so-simple/ http://www.sharegoodthings.net/soapbox-the-compromise-between-ux-and-revenue-is-not-so-simple/#comments Mon, 25 Nov 2019 10:25:39 +0000 gftshappy http://www.sharegoodthings.net/soapbox-the-compromise-between-ux-and-revenue-is-not-so-simple/ Continue reading →]]> Finding the sweet spot where revenue and user experience live in harmony is not part of a corporate conspiracy.

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]]> http://www.sharegoodthings.net/soapbox-the-compromise-between-ux-and-revenue-is-not-so-simple/feed/ 0 Soapbox: Why I’m so glad Google ended our relationship with Average Position http://www.sharegoodthings.net/soapbox-why-im-so-glad-google-ended-our-relationship-with-average-position/ http://www.sharegoodthings.net/soapbox-why-im-so-glad-google-ended-our-relationship-with-average-position/#comments Sat, 09 Nov 2019 23:22:45 +0000 gftshappy http://www.sharegoodthings.net/soapbox-why-im-so-glad-google-ended-our-relationship-with-average-position/ Continue reading →]]> It was not a reliable indicator of how well ads were positioned and even more important, we shouldn’t rely on a single metric to make decisions anyway.

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]]> http://www.sharegoodthings.net/soapbox-why-im-so-glad-google-ended-our-relationship-with-average-position/feed/ 0 Soapbox: ‘Intent’ should be every marketer’s #1 obsession http://www.sharegoodthings.net/soapbox-intent-should-be-every-marketers-1-obsession/ http://www.sharegoodthings.net/soapbox-intent-should-be-every-marketers-1-obsession/#comments Sat, 21 Sep 2019 16:22:30 +0000 gftshappy http://www.sharegoodthings.net/soapbox-intent-should-be-every-marketers-1-obsession/ Continue reading →]]> In today’s Soapbox, there’s a need to be focused on what people are looking for and why we’re creating that content.

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