Share Good Things » Smarter http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 Here’s how e-commerce stores can sell smarter on YouTube, Facebook and Amazon http://www.sharegoodthings.net/heres-how-e-commerce-stores-can-sell-smarter-on-youtube-facebook-and-amazon/ http://www.sharegoodthings.net/heres-how-e-commerce-stores-can-sell-smarter-on-youtube-facebook-and-amazon/#comments Thu, 18 Jul 2019 08:22:22 +0000 gftshappy http://www.sharegoodthings.net/heres-how-e-commerce-stores-can-sell-smarter-on-youtube-facebook-and-amazon/ Continue reading →]]> SMX Advanced speakers Joe Martinez of Clix, Susan Wenograd of AimClear and Danielle Waller of Merkle offer helpful tips for anyone selling products across these three networks.

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]]> http://www.sharegoodthings.net/heres-how-e-commerce-stores-can-sell-smarter-on-youtube-facebook-and-amazon/feed/ 0 Facebook ads aren’t what they used to be, so it’s time for smarter social ad buying http://www.sharegoodthings.net/facebook-ads-arent-what-they-used-to-be-so-its-time-for-smarter-social-ad-buying/ http://www.sharegoodthings.net/facebook-ads-arent-what-they-used-to-be-so-its-time-for-smarter-social-ad-buying/#comments Mon, 17 Jun 2019 03:22:22 +0000 gftshappy http://www.sharegoodthings.net/facebook-ads-arent-what-they-used-to-be-so-its-time-for-smarter-social-ad-buying/ Continue reading →]]> In a flooded social landscape, Wenograd argues that the most successful brands will be the ones that integrate robust paid strategies and prioritize high-quality creative.

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]]> http://www.sharegoodthings.net/facebook-ads-arent-what-they-used-to-be-so-its-time-for-smarter-social-ad-buying/feed/ 0 5 additional data blending examples for smarter SEO insights http://www.sharegoodthings.net/5-additional-data-blending-examples-for-smarter-seo-insights/ http://www.sharegoodthings.net/5-additional-data-blending-examples-for-smarter-seo-insights/#comments Mon, 01 Apr 2019 03:22:44 +0000 gftshappy http://www.sharegoodthings.net/5-additional-data-blending-examples-for-smarter-seo-insights/ Continue reading →]]> Once you preprocess columns to consistent formatting, additional data blending options include prioritizing pages with search clicks, mining internal site search for content gaps, analyzing traffic issues with 404 pages and more.

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]]> http://www.sharegoodthings.net/5-additional-data-blending-examples-for-smarter-seo-insights/feed/ 0 5 practical data blending examples for smarter SEO insights http://www.sharegoodthings.net/5-practical-data-blending-examples-for-smarter-seo-insights/ http://www.sharegoodthings.net/5-practical-data-blending-examples-for-smarter-seo-insights/#comments Sun, 24 Feb 2019 06:22:43 +0000 gftshappy http://www.sharegoodthings.net/5-practical-data-blending-examples-for-smarter-seo-insights/ Continue reading →]]> Here’s a step-by-step guide to blending data tables from different tools to uncover valuable new insights using Python (or SQL).

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]]> http://www.sharegoodthings.net/5-practical-data-blending-examples-for-smarter-seo-insights/feed/ 0 Faster & smarter: Moving from manual to automated SEM campaign management http://www.sharegoodthings.net/faster-smarter-moving-from-manual-to-automated-sem-campaign-management-2/ http://www.sharegoodthings.net/faster-smarter-moving-from-manual-to-automated-sem-campaign-management-2/#comments Wed, 11 Oct 2017 11:23:03 +0000 gftshappy http://www.sharegoodthings.net/faster-smarter-moving-from-manual-to-automated-sem-campaign-management-2/ Continue reading →]]> Automating SEM campaigns is a smart move, thanks to the benefits you reap from eliminating drudge work, but also from the reductions in potential execution errors. Google has consistently built new tools that help with automation, and has recently beefed up capabilities within AdWords. As Frederick…

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]]> http://www.sharegoodthings.net/faster-smarter-moving-from-manual-to-automated-sem-campaign-management-2/feed/ 0 Faster & smarter: Moving from manual to automated SEM campaign management http://www.sharegoodthings.net/faster-smarter-moving-from-manual-to-automated-sem-campaign-management/ http://www.sharegoodthings.net/faster-smarter-moving-from-manual-to-automated-sem-campaign-management/#comments Wed, 11 Oct 2017 04:22:31 +0000 gftshappy http://www.sharegoodthings.net/faster-smarter-moving-from-manual-to-automated-sem-campaign-management/ Continue reading →]]> Automating SEM campaigns is a smart move, thanks to the benefits you reap from eliminating drudge work, but also from the reductions in potential execution errors. Google has consistently built new tools that help with automation, and has recently beefed up capabilities within AdWords. As Frederick…

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]]> http://www.sharegoodthings.net/faster-smarter-moving-from-manual-to-automated-sem-campaign-management/feed/ 0 14 ways to get smarter with your content and SEO http://www.sharegoodthings.net/14-ways-to-get-smarter-with-your-content-and-seo/ http://www.sharegoodthings.net/14-ways-to-get-smarter-with-your-content-and-seo/#comments Tue, 03 Oct 2017 14:22:27 +0000 gftshappy http://www.sharegoodthings.net/14-ways-to-get-smarter-with-your-content-and-seo/ Continue reading →]]> Contributor Jim Yu uses the SMART framework to prescribe a formula for SEO and content marketing success. The post 14 ways to get smarter with your content and SEO appeared first on Search Engine Land.

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]]> http://www.sharegoodthings.net/14-ways-to-get-smarter-with-your-content-and-seo/feed/ 0 Intro to Agile Marketing: Work faster and smarter by changing how you work http://www.sharegoodthings.net/intro-to-agile-marketing-work-faster-and-smarter-by-changing-how-you-work/ http://www.sharegoodthings.net/intro-to-agile-marketing-work-faster-and-smarter-by-changing-how-you-work/#comments Wed, 01 Mar 2017 11:22:57 +0000 gftshappy http://www.sharegoodthings.net/intro-to-agile-marketing-work-faster-and-smarter-by-changing-how-you-work/ Continue reading →]]> Are you struggling to keep pace with rapidly changing customer needs and market demands? Are you slowed down by organizational silos, hierarchies and processes? It may be time to get agile. More than 90 percent of marketers who have adopted agile marketing say it has improved their speed to market…

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]]> http://www.sharegoodthings.net/intro-to-agile-marketing-work-faster-and-smarter-by-changing-how-you-work/feed/ 0 Coaxing smarter paid search bidding decisions out of sparse conversion data http://www.sharegoodthings.net/coaxing-smarter-paid-search-bidding-decisions-out-of-sparse-conversion-data/ http://www.sharegoodthings.net/coaxing-smarter-paid-search-bidding-decisions-out-of-sparse-conversion-data/#comments Thu, 10 Nov 2016 15:24:55 +0000 gftshappy http://www.sharegoodthings.net/coaxing-smarter-paid-search-bidding-decisions-out-of-sparse-conversion-data/ Continue reading →]]> Columnist Mark Ballard explains how we can use statistics to supplement our conversion data and intuition when deciding on keyword-level bids in AdWords. The post Coaxing smarter paid search bidding decisions out of sparse conversion data appeared first on Search Engine Land.

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]]> http://www.sharegoodthings.net/coaxing-smarter-paid-search-bidding-decisions-out-of-sparse-conversion-data/feed/ 0 SMX Advanced 2016 recap: Harnessing SEM analytics for smarter automation http://www.sharegoodthings.net/smx-advanced-2016-recap-harnessing-sem-analytics-for-smarter-automation/ http://www.sharegoodthings.net/smx-advanced-2016-recap-harnessing-sem-analytics-for-smarter-automation/#comments Wed, 29 Jun 2016 11:23:15 +0000 gftshappy http://www.sharegoodthings.net/smx-advanced-2016-recap-harnessing-sem-analytics-for-smarter-automation/ Continue reading →]]> Columnist Christi Olson provides tips and advice from PPC experts on how search marketers can make SEM automation work for them. The post SMX Advanced 2016 recap: Harnessing SEM analytics for smarter automation appeared first on Search Engine Land.

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