Share Good Things » “Smart http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 How to write compelling ad copy in a Smart Bidding landscape http://www.sharegoodthings.net/how-to-write-compelling-ad-copy-in-a-smart-bidding-landscape/ http://www.sharegoodthings.net/how-to-write-compelling-ad-copy-in-a-smart-bidding-landscape/#comments Tue, 29 Mar 2022 00:22:19 +0000 gftshappy http://www.sharegoodthings.net/how-to-write-compelling-ad-copy-in-a-smart-bidding-landscape/ Continue reading →]]> Writing compelling ad copy can be challenging, but there are many automated processes that can help. In a recent webinar, Ashley Fletcher shows how to write copy that thrives in a Smart Bidding world.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/how-to-write-compelling-ad-copy-in-a-smart-bidding-landscape/feed/ 0 Smart Pages, Microsoft’s free site builder, is now available to US-based SMBs http://www.sharegoodthings.net/smart-pages-microsofts-free-site-builder-is-now-available-to-us-based-smbs/ http://www.sharegoodthings.net/smart-pages-microsofts-free-site-builder-is-now-available-to-us-based-smbs/#comments Sun, 20 Feb 2022 06:22:26 +0000 gftshappy http://www.sharegoodthings.net/smart-pages-microsofts-free-site-builder-is-now-available-to-us-based-smbs/ The company also announced feature updates, including video embeds and integration with Bing Maps.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/smart-pages-microsofts-free-site-builder-is-now-available-to-us-based-smbs/feed/ 0 Smart Shopping and Local campaigns to be transitioned to Performance Max by end of Sept. 2022 http://www.sharegoodthings.net/smart-shopping-and-local-campaigns-to-be-transitioned-to-performance-max-by-end-of-sept-2022/ http://www.sharegoodthings.net/smart-shopping-and-local-campaigns-to-be-transitioned-to-performance-max-by-end-of-sept-2022/#comments Thu, 27 Jan 2022 15:22:25 +0000 gftshappy http://www.sharegoodthings.net/smart-shopping-and-local-campaigns-to-be-transitioned-to-performance-max-by-end-of-sept-2022/ Continue reading →]]> Google will also launch a “one-click” self-service tool for advertisers that would like to transition their campaigns ahead of the deadline.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/smart-shopping-and-local-campaigns-to-be-transitioned-to-performance-max-by-end-of-sept-2022/feed/ 0 Google rolls out placement exclusions for Smart Shopping campaigns http://www.sharegoodthings.net/google-rolls-out-placement-exclusions-for-smart-shopping-campaigns/ http://www.sharegoodthings.net/google-rolls-out-placement-exclusions-for-smart-shopping-campaigns/#comments Wed, 29 Dec 2021 11:22:22 +0000 gftshappy http://www.sharegoodthings.net/google-rolls-out-placement-exclusions-for-smart-shopping-campaigns/ Continue reading →]]> It’s unclear whether this feature will remain available once Smart Shopping campaigns are rolled into Performance Max campaigns in 2022.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/google-rolls-out-placement-exclusions-for-smart-shopping-campaigns/feed/ 0 Google adds Smart Bidding for store sales to optimize bids for offline transactions http://www.sharegoodthings.net/google-adds-smart-bidding-for-store-sales-to-optimize-bids-for-offline-transactions/ http://www.sharegoodthings.net/google-adds-smart-bidding-for-store-sales-to-optimize-bids-for-offline-transactions/#comments Thu, 04 Nov 2021 22:22:39 +0000 gftshappy http://www.sharegoodthings.net/google-adds-smart-bidding-for-store-sales-to-optimize-bids-for-offline-transactions/ Continue reading →]]> With holiday shopping season in full swing, being able to better optimize campaigns for in-store shoppers means the opportunity to catch searchers when they’re ready to buy.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/google-adds-smart-bidding-for-store-sales-to-optimize-bids-for-offline-transactions/feed/ 0 Performance Max campaigns are now widely available and will include Smart Shopping and Local campaigns in 2022 http://www.sharegoodthings.net/performance-max-campaigns-are-now-widely-available-and-will-include-smart-shopping-and-local-campaigns-in-2022/ http://www.sharegoodthings.net/performance-max-campaigns-are-now-widely-available-and-will-include-smart-shopping-and-local-campaigns-in-2022/#comments Tue, 02 Nov 2021 14:22:18 +0000 gftshappy http://www.sharegoodthings.net/performance-max-campaigns-are-now-widely-available-and-will-include-smart-shopping-and-local-campaigns-in-2022/ Continue reading →]]> Advertisers that rely on Smart Shopping and Local campaigns should test Performance Max campaigns before the change occurs next year.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/performance-max-campaigns-are-now-widely-available-and-will-include-smart-shopping-and-local-campaigns-in-2022/feed/ 0 Microsoft announces updates to Smart Pages website builder http://www.sharegoodthings.net/microsoft-announces-updates-to-smart-pages-website-builder/ http://www.sharegoodthings.net/microsoft-announces-updates-to-smart-pages-website-builder/#comments Thu, 14 Oct 2021 08:22:18 +0000 gftshappy http://www.sharegoodthings.net/microsoft-announces-updates-to-smart-pages-website-builder/ New features include new cross-Microsoft integrations and data improvements for reporting.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/microsoft-announces-updates-to-smart-pages-website-builder/feed/ 0 Google Ads will combine Smart and standard Display campaigns http://www.sharegoodthings.net/google-ads-will-combine-smart-and-standard-display-campaigns/ http://www.sharegoodthings.net/google-ads-will-combine-smart-and-standard-display-campaigns/#comments Wed, 15 Sep 2021 18:22:31 +0000 gftshappy http://www.sharegoodthings.net/google-ads-will-combine-smart-and-standard-display-campaigns/ The new Display campaign type will have the same controls that standard Display campaigns currently offer.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/google-ads-will-combine-smart-and-standard-display-campaigns/feed/ 0 Advertisers can adjust conversion values in Smart Bidding in the coming weeks http://www.sharegoodthings.net/advertisers-can-adjust-conversion-values-in-smart-bidding-in-the-coming-weeks/ http://www.sharegoodthings.net/advertisers-can-adjust-conversion-values-in-smart-bidding-in-the-coming-weeks/#comments Thu, 19 Aug 2021 22:22:37 +0000 gftshappy http://www.sharegoodthings.net/advertisers-can-adjust-conversion-values-in-smart-bidding-in-the-coming-weeks/ “This allows businesses to get their intuitive/institutional knowledge into the machine learning to optimize more accurately.”

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/advertisers-can-adjust-conversion-values-in-smart-bidding-in-the-coming-weeks/feed/ 0 Microsoft Advertising announces Unified Smart: A single management solution for multi-channel paid advertising and social media http://www.sharegoodthings.net/microsoft-advertising-announces-unified-smart-a-single-management-solution-for-multi-channel-paid-advertising-and-social-media/ http://www.sharegoodthings.net/microsoft-advertising-announces-unified-smart-a-single-management-solution-for-multi-channel-paid-advertising-and-social-media/#comments Sun, 30 May 2021 06:22:20 +0000 gftshappy http://www.sharegoodthings.net/microsoft-advertising-announces-unified-smart-a-single-management-solution-for-multi-channel-paid-advertising-and-social-media/ Continue reading →]]> The solution will not charge management or service fees or commissions. Businesses will only pay for their ad spend.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/microsoft-advertising-announces-unified-smart-a-single-management-solution-for-multi-channel-paid-advertising-and-social-media/feed/ 0