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Your communications shouldn’t feel like marketing; Tuesday’s daily brief

gftshappy — Wed, 15 Sep 2021 04:22:27 +0000

And, California’s challenge to Amazon’s labor algorithms carries potential ramifications for merchants.

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Halting campaigns shouldn’t be your only brand safety precaution

gftshappy — Sat, 09 Jan 2021 02:22:25 +0000

After the storming of the Capitol, some brands are going dark with their social media ads, but a rapid response workflow and diversifying channels can help them continue to drive business.

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Why digital commerce marketers shouldn’t ‘go dark’ during COVID [Video]

gftshappy — Tue, 12 May 2020 21:22:30 +0000

Keeping up your marketing momentum is more important than ever as shopping habits shift.

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Google shouldn’t pause algorithm updates during the pandemic, expert SEOs say [Video]

gftshappy — Wed, 22 Apr 2020 18:22:37 +0000

While it’s not business as usual, search engines need to continue to help users, provide vital resources and fight against misinformation.

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Why you shouldn’t use Google Ads’ seasonality adjustments for COVID-19 fluctuations

gftshappy — Tue, 07 Apr 2020 07:22:25 +0000

It’s not the right tool for addressing conversion rate volatility during this time. Here’s why.

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Hiring an SEO? Why a technical SEO audit shouldn’t be part of the proposal process

gftshappy — Sat, 14 Mar 2020 23:22:25 +0000

Experienced SEOs share what to expect from an initial audit and why Google’s hiring video misses the mark.

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Why we shouldn’t forget about PageRank in 2019

gftshappy — Tue, 16 Apr 2019 00:23:19 +0000

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Moz on Domain Authority 2.0: How SEOs should (and shouldn’t) use it

gftshappy — Fri, 08 Mar 2019 12:22:24 +0000

A conversation with Moz’s Russ Jones about what’s changed.

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7 things business owners fear (but shouldn’t) about SEO

gftshappy — Thu, 22 Dec 2016 15:24:05 +0000

From concerns about scam artists to misconceptions about measurement, the typical reasons for fear of SEO are many. But contributor Pratik Dholakiya contends there’s much to gain by getting past your doubts. The post 7 things business owners fear (but shouldn’t) about SEO appeared first on Search…

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Why retailers shouldn’t overreact to the voice search revolution

gftshappy — Sat, 25 Jun 2016 23:24:46 +0000

Columnist Andy Taylor of Merkle|RKG shares data and provides insight into how voice search is impacting retailers. The post Why retailers shouldn’t overreact to the voice search revolution appeared first on Search Engine Land.

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