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Bing’s Ethical Shopping hub expands to U.S., Canada

gftshappy — Fri, 22 Apr 2022 19:22:28 +0000

Fashion brands that sell environmentally-friendly products now have greater visibility on Microsoft Bing.

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Meta rebrands automated ad products, shopping campaigns coming soon

gftshappy — Sat, 26 Mar 2022 23:23:06 +0000

Meta is consolidating its products into the Meta Advantage suite, which allows advertisers to automate part of a – or an entire – campaign.

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Pinterest adds in-app checkout and personalized shopping recommendations

gftshappy — Fri, 11 Mar 2022 12:22:22 +0000

The features may help improve Pinterest as a marketing channel for retailers as well as a shopping destination for users.

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Microsoft Advertising extends Shopping campaigns to more markets

gftshappy — Tue, 01 Mar 2022 14:22:34 +0000

The company also announced global availability of its Marketing with Purpose attributes, a pilot for multi-asset Audience Ads and greater support for Google Import.

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Shoppers may soon be able to message merchants via Google Shopping

gftshappy — Fri, 25 Feb 2022 05:22:28 +0000

Google is running a messaging pilot program that would enable customers to send messages to your customer service email.

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New Google Shopping experience scorecard

gftshappy — Wed, 23 Feb 2022 04:23:20 +0000

Those merchants who provide an excellent customer experience will see a boost in rankings and other visibility improvements in the Google Shopping tab.

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Google confirms Standard Shopping campaigns will remain available

gftshappy — Fri, 18 Feb 2022 05:22:22 +0000

This will come as a relief to advertisers that still rely on Standard Shopping’s manual controls and capabilities — especially as Google Ads continues to release more automated products.

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YouTube reveals 2022 roadmap for shopping features, Shorts and more

gftshappy — Thu, 10 Feb 2022 22:22:35 +0000

Expect shoppable videos, Live Shopping and heavier shopping integration on the YouTube app.

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How marketers can best optimize their Google Shopping ads

gftshappy — Thu, 03 Feb 2022 22:22:23 +0000

Google Shopping is a great commerce platform, but too few marketers take the time to optimize their ads. At SMX Next, Anastasia Sorokina and Basheer Bergus show how brands can improve their customers’ shopping experiences.

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Smart Shopping and Local campaigns to be transitioned to Performance Max by end of Sept. 2022

gftshappy — Thu, 27 Jan 2022 15:22:25 +0000

Google will also launch a “one-click” self-service tool for advertisers that would like to transition their campaigns ahead of the deadline.

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