Share Good Things » Share

Google’s Topics API: Advertisers share concerns about topic diversity and other potential challenges

gftshappy — Thu, 27 Jan 2022 08:22:22 +0000

While paid search marketers applaud Google’s proposed user privacy measures, they’re keen to highlight its shortcomings — particularly the number of topics in the initial design.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Non-stop updates: SEOs share the impact on their day-to-day, work-life balance and career outlook

gftshappy — Tue, 21 Dec 2021 00:22:51 +0000

Stakeholder expectations seem more realistic as the industry has matured, but Google’s updates may be influencing career paths.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How to craft a winning Search Engine Land Awards entry: Past judges share their advice

gftshappy — Thu, 19 Aug 2021 01:22:24 +0000

The final deadline for the 2021 Search Engine Land Awards is September 3, 2021 at 11:59 pm PST.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Target impression share bidding, other August changes now available in Microsoft Ads

gftshappy — Tue, 03 Aug 2021 21:22:25 +0000

Other August announcements include new automated extensions, labels for account organization and changes to unified accounts.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google’s search choice screen had virtually no effect on search market share, perhaps by design

gftshappy — Thu, 18 Feb 2021 01:22:25 +0000

Auction participants say the model favors ad-heavy search engines and redirects their profits to Google.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Mobile shopping is gaining share this holiday season

gftshappy — Sat, 12 Dec 2020 02:22:35 +0000

More digital retail conversions are happening on mobile in 2020.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

DuckDuckGo: Google’s mobile share would drop 20% with new search choice screen

gftshappy — Tue, 11 Aug 2020 07:23:01 +0000

The finding was based on user testing and an eye tracking study.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Understanding referrer clicks and how they can skew search engine market share

gftshappy — Sun, 17 Nov 2019 13:22:27 +0000

Search marketers should stay vigilant for redirects on referrer click reports as there is more to a click than meets the eye.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How a localized SEO campaign delivered global market share, lifted revenue

gftshappy — Thu, 27 Jun 2019 15:23:00 +0000

The campaign, by Search Engine Land Awards SEO agency of the year Wolfgang Digital, helped the Digital Marketing Institute quickly expand to the U.S.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

IAB: U.S. search spend grew 19% in 2018, but its share of digital ad spend ticked down, again

gftshappy — Sun, 12 May 2019 06:22:29 +0000

Search remains the primary digital format, but video continues to see rapid spend growth.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing