Share Good Things » SERP http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 Google SERP analysis: PAA appears 10x more than featured snippets http://www.sharegoodthings.net/google-serp-analysis-paa-appears-10x-more-than-featured-snippets/ http://www.sharegoodthings.net/google-serp-analysis-paa-appears-10x-more-than-featured-snippets/#comments Sun, 30 Jan 2022 13:22:53 +0000 gftshappy http://www.sharegoodthings.net/google-serp-analysis-paa-appears-10x-more-than-featured-snippets/ Continue reading →]]> Is optimizing for featured snippets an important use of your time? Three years of data may hold the answer.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/google-serp-analysis-paa-appears-10x-more-than-featured-snippets/feed/ 0 Google unveils multimodal search, new SERP features; Thursday’s daily brief http://www.sharegoodthings.net/google-unveils-multimodal-search-new-serp-features-thursdays-daily-brief/ http://www.sharegoodthings.net/google-unveils-multimodal-search-new-serp-features-thursdays-daily-brief/#comments Thu, 30 Sep 2021 15:22:36 +0000 gftshappy http://www.sharegoodthings.net/google-unveils-multimodal-search-new-serp-features-thursdays-daily-brief/ Plus, the case for zero-party data as we approach the end of third-party cookies.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/google-unveils-multimodal-search-new-serp-features-thursdays-daily-brief/feed/ 0 MUM brings multimodal search to Lens, deeper understanding of videos and new SERP features http://www.sharegoodthings.net/mum-brings-multimodal-search-to-lens-deeper-understanding-of-videos-and-new-serp-features/ http://www.sharegoodthings.net/mum-brings-multimodal-search-to-lens-deeper-understanding-of-videos-and-new-serp-features/#comments Thu, 30 Sep 2021 01:22:27 +0000 gftshappy http://www.sharegoodthings.net/mum-brings-multimodal-search-to-lens-deeper-understanding-of-videos-and-new-serp-features/ Continue reading →]]> At Google’s Search On event, the company previewed ways its MUM technology may change how users search.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/mum-brings-multimodal-search-to-lens-deeper-understanding-of-videos-and-new-serp-features/feed/ 0 SERP trends of the rich and featured: Top tactics for content resilience in a dynamic search landscape http://www.sharegoodthings.net/serp-trends-of-the-rich-and-featured-top-tactics-for-content-resilience-in-a-dynamic-search-landscape/ http://www.sharegoodthings.net/serp-trends-of-the-rich-and-featured-top-tactics-for-content-resilience-in-a-dynamic-search-landscape/#comments Tue, 24 Aug 2021 07:22:28 +0000 gftshappy http://www.sharegoodthings.net/serp-trends-of-the-rich-and-featured-top-tactics-for-content-resilience-in-a-dynamic-search-landscape/ Continue reading →]]> There is no single tactic that works in isolation. The SERP is so highly dynamic at the moment, that aiming for, or banking on a single part of the SERP is likely to leave you vulnerable to traffic disruption if/when things evolve.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/serp-trends-of-the-rich-and-featured-top-tactics-for-content-resilience-in-a-dynamic-search-landscape/feed/ 0 More Google Ads changes and SERP fluctuations; Thursday’s daily brief http://www.sharegoodthings.net/more-google-ads-changes-and-serp-fluctuations-thursdays-daily-brief/ http://www.sharegoodthings.net/more-google-ads-changes-and-serp-fluctuations-thursdays-daily-brief/#comments Thu, 25 Feb 2021 15:22:21 +0000 gftshappy http://www.sharegoodthings.net/more-google-ads-changes-and-serp-fluctuations-thursdays-daily-brief/ Plus, hop on Twitter trends

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/more-google-ads-changes-and-serp-fluctuations-thursdays-daily-brief/feed/ 0 Brand reputation and the impact of Google SERP selections http://www.sharegoodthings.net/brand-reputation-and-the-impact-of-google-serp-selections/ http://www.sharegoodthings.net/brand-reputation-and-the-impact-of-google-serp-selections/#comments Wed, 23 Dec 2020 18:23:15 +0000 gftshappy http://www.sharegoodthings.net/brand-reputation-and-the-impact-of-google-serp-selections/ How Google treats company navigational brand searches and the impact they can have on consumer perceptions.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/brand-reputation-and-the-impact-of-google-serp-selections/feed/ 0 Is top of the funnel content under attack? How the SERP is set to change http://www.sharegoodthings.net/is-top-of-the-funnel-content-under-attack-how-the-serp-is-set-to-change/ http://www.sharegoodthings.net/is-top-of-the-funnel-content-under-attack-how-the-serp-is-set-to-change/#comments Wed, 24 Jun 2020 11:22:21 +0000 gftshappy http://www.sharegoodthings.net/is-top-of-the-funnel-content-under-attack-how-the-serp-is-set-to-change/ Continue reading →]]> Sites with more specific and specialized content will be rewarded in the SERPs thanks to an innocuous Google filter released recently.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/is-top-of-the-funnel-content-under-attack-how-the-serp-is-set-to-change/feed/ 0 Google’s ‘Interesting finds’ SERP feature: The ‘interesting’ reason why mobile organic search traffic remained strong while desktop dropped http://www.sharegoodthings.net/googles-interesting-finds-serp-feature-the-interesting-reason-why-mobile-organic-search-traffic-remained-strong-while-desktop-dropped/ http://www.sharegoodthings.net/googles-interesting-finds-serp-feature-the-interesting-reason-why-mobile-organic-search-traffic-remained-strong-while-desktop-dropped/#comments Thu, 12 Mar 2020 15:22:45 +0000 gftshappy http://www.sharegoodthings.net/googles-interesting-finds-serp-feature-the-interesting-reason-why-mobile-organic-search-traffic-remained-strong-while-desktop-dropped/ Continue reading →]]> The “Interesting finds” module in mobile search results is tough to track, but could be driving a lot of search traffic to your site so use these tips to better understand how it’s impacting your site.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/googles-interesting-finds-serp-feature-the-interesting-reason-why-mobile-organic-search-traffic-remained-strong-while-desktop-dropped/feed/ 0 New local SERP live in Europe http://www.sharegoodthings.net/new-local-serp-live-in-europe/ http://www.sharegoodthings.net/new-local-serp-live-in-europe/#comments Fri, 21 Feb 2020 19:22:24 +0000 gftshappy http://www.sharegoodthings.net/new-local-serp-live-in-europe/ Branded directory buttons are being displayed above the map.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/new-local-serp-live-in-europe/feed/ 0 Google highlights fact-checking while Bing SERP found to be disinformation hotbed http://www.sharegoodthings.net/google-highlights-fact-checking-while-bing-serp-found-to-be-disinformation-hotbed/ http://www.sharegoodthings.net/google-highlights-fact-checking-while-bing-serp-found-to-be-disinformation-hotbed/#comments Thu, 19 Dec 2019 22:22:39 +0000 gftshappy http://www.sharegoodthings.net/google-highlights-fact-checking-while-bing-serp-found-to-be-disinformation-hotbed/ Continue reading →]]> There’s still a long way to go to fix the fake-news problem, but even further for Bing according to a new Stanford report.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/google-highlights-fact-checking-while-bing-serp-found-to-be-disinformation-hotbed/feed/ 0