Share Good Things » SEOPPC http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 Solving an age-old SEO-PPC issue: How to bid on your brand name based on incrementality http://www.sharegoodthings.net/solving-an-age-old-seo-ppc-issue-how-to-bid-on-your-brand-name-based-on-incrementality/ http://www.sharegoodthings.net/solving-an-age-old-seo-ppc-issue-how-to-bid-on-your-brand-name-based-on-incrementality/#comments Fri, 02 Oct 2020 12:22:49 +0000 gftshappy http://www.sharegoodthings.net/solving-an-age-old-seo-ppc-issue-how-to-bid-on-your-brand-name-based-on-incrementality/ Continue reading →]]> There are 4 steps to evaluate your investment of branded keywords – judge performance then segment and calculate incrementality and adjust your targets based on that incrementality.

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