Share Good Things » Seasonality http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 New Smart Bidding features in Google Ads: Top signals for Target ROAS and max conversions, manager account level seasonality adjustments and more http://www.sharegoodthings.net/new-smart-bidding-features-in-google-ads-top-signals-for-target-roas-and-max-conversions-manager-account-level-seasonality-adjustments-and-more/ http://www.sharegoodthings.net/new-smart-bidding-features-in-google-ads-top-signals-for-target-roas-and-max-conversions-manager-account-level-seasonality-adjustments-and-more/#comments Thu, 20 May 2021 01:22:25 +0000 gftshappy http://www.sharegoodthings.net/new-smart-bidding-features-in-google-ads-top-signals-for-target-roas-and-max-conversions-manager-account-level-seasonality-adjustments-and-more/ Google hopes to help advertisers manage bid strategies and drive performance

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]]> http://www.sharegoodthings.net/new-smart-bidding-features-in-google-ads-top-signals-for-target-roas-and-max-conversions-manager-account-level-seasonality-adjustments-and-more/feed/ 0 Why you shouldn’t use Google Ads’ seasonality adjustments for COVID-19 fluctuations http://www.sharegoodthings.net/why-you-shouldnt-use-google-ads-seasonality-adjustments-for-covid-19-fluctuations/ http://www.sharegoodthings.net/why-you-shouldnt-use-google-ads-seasonality-adjustments-for-covid-19-fluctuations/#comments Tue, 07 Apr 2020 07:22:25 +0000 gftshappy http://www.sharegoodthings.net/why-you-shouldnt-use-google-ads-seasonality-adjustments-for-covid-19-fluctuations/ It’s not the right tool for addressing conversion rate volatility during this time. Here’s why.

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]]> http://www.sharegoodthings.net/why-you-shouldnt-use-google-ads-seasonality-adjustments-for-covid-19-fluctuations/feed/ 0 How to optimize paid search and Amazon campaigns for seasonality success http://www.sharegoodthings.net/how-to-optimize-paid-search-and-amazon-campaigns-for-seasonality-success/ http://www.sharegoodthings.net/how-to-optimize-paid-search-and-amazon-campaigns-for-seasonality-success/#comments Thu, 19 Mar 2020 01:22:24 +0000 gftshappy http://www.sharegoodthings.net/how-to-optimize-paid-search-and-amazon-campaigns-for-seasonality-success/ Continue reading →]]> Planning ahead (even in a time that’s anything but “normal”) can help ensure your business is best positioned for your peak periods.

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]]> http://www.sharegoodthings.net/how-to-optimize-paid-search-and-amazon-campaigns-for-seasonality-success/feed/ 0 3 tips for optimizing paid social campaigns for seasonality http://www.sharegoodthings.net/3-tips-for-optimizing-paid-social-campaigns-for-seasonality/ http://www.sharegoodthings.net/3-tips-for-optimizing-paid-social-campaigns-for-seasonality/#comments Sat, 29 Feb 2020 09:22:49 +0000 gftshappy http://www.sharegoodthings.net/3-tips-for-optimizing-paid-social-campaigns-for-seasonality/ How retailers can make their seasonal social ad dollars go further.

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]]> http://www.sharegoodthings.net/3-tips-for-optimizing-paid-social-campaigns-for-seasonality/feed/ 0 Build SEO seasonality projections with Google Trends in Python http://www.sharegoodthings.net/build-seo-seasonality-projections-with-google-trends-in-python/ http://www.sharegoodthings.net/build-seo-seasonality-projections-with-google-trends-in-python/#comments Wed, 19 Feb 2020 04:22:34 +0000 gftshappy http://www.sharegoodthings.net/build-seo-seasonality-projections-with-google-trends-in-python/ Continue reading →]]> Here’s how you can use Python and some very basic Excel functions to build your SEO traffic goals.

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]]> http://www.sharegoodthings.net/build-seo-seasonality-projections-with-google-trends-in-python/feed/ 0 Google Ads seasonality adjustments now available for Search, Display campaigns http://www.sharegoodthings.net/google-ads-seasonality-adjustments-now-available-for-search-display-campaigns/ http://www.sharegoodthings.net/google-ads-seasonality-adjustments-now-available-for-search-display-campaigns/#comments Tue, 03 Sep 2019 21:22:47 +0000 gftshappy http://www.sharegoodthings.net/google-ads-seasonality-adjustments-now-available-for-search-display-campaigns/ Give Google’s bidding algorithms a heads up about short-term conversation rate changes during promotions.

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]]> http://www.sharegoodthings.net/google-ads-seasonality-adjustments-now-available-for-search-display-campaigns/feed/ 0 New Google smart bidding signals coming: price competitiveness, seasonality for Shopping campaigns http://www.sharegoodthings.net/new-google-smart-bidding-signals-coming-price-competitiveness-seasonality-for-shopping-campaigns/ http://www.sharegoodthings.net/new-google-smart-bidding-signals-coming-price-competitiveness-seasonality-for-shopping-campaigns/#comments Tue, 23 Apr 2019 07:24:35 +0000 gftshappy http://www.sharegoodthings.net/new-google-smart-bidding-signals-coming-price-competitiveness-seasonality-for-shopping-campaigns/ Mobile app ratings will also soon be among the signals Google uses in automated bidding.

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]]> http://www.sharegoodthings.net/new-google-smart-bidding-signals-coming-price-competitiveness-seasonality-for-shopping-campaigns/feed/ 0 Why You Must Account For Seasonality In SEO & SEM Projections http://www.sharegoodthings.net/why-you-must-account-for-seasonality-in-seo-sem-projections/ http://www.sharegoodthings.net/why-you-must-account-for-seasonality-in-seo-sem-projections/#comments Tue, 07 Apr 2015 14:22:34 +0000 gftshappy http://www.sharegoodthings.net/why-you-must-account-for-seasonality-in-seo-sem-projections/ Continue reading →]]> Contributor John Lincoln provides tips for how to create projections for clients that take seasonality into account when estimating the impact of your SEO and SEM efforts. The post Why You Must Account For Seasonality In SEO & SEM Projections appeared first on Search Engine Land.

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