Share Good Things » Role http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 Competition forces retailers to rethink the role of branded, non-branded and trademark traffic http://www.sharegoodthings.net/competition-forces-retailers-to-rethink-the-role-of-branded-non-branded-and-trademark-traffic/ http://www.sharegoodthings.net/competition-forces-retailers-to-rethink-the-role-of-branded-non-branded-and-trademark-traffic/#comments Tue, 25 Feb 2020 14:22:29 +0000 gftshappy http://www.sharegoodthings.net/competition-forces-retailers-to-rethink-the-role-of-branded-non-branded-and-trademark-traffic/ Continue reading →]]> The saturated Google Ads landscape is forcing retailers to reconsider the value of traffic at every stage of the shopping journey, particularly at the top of the funnel.

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]]> http://www.sharegoodthings.net/competition-forces-retailers-to-rethink-the-role-of-branded-non-branded-and-trademark-traffic/feed/ 0 Video: Search pioneer Mike Grehan on everything from the early days of SEO to AI’s role in paid and organic search http://www.sharegoodthings.net/video-search-pioneer-mike-grehan-on-everything-from-the-early-days-of-seo-to-ais-role-in-paid-and-organic-search/ http://www.sharegoodthings.net/video-search-pioneer-mike-grehan-on-everything-from-the-early-days-of-seo-to-ais-role-in-paid-and-organic-search/#comments Thu, 23 Jan 2020 15:22:27 +0000 gftshappy http://www.sharegoodthings.net/video-search-pioneer-mike-grehan-on-everything-from-the-early-days-of-seo-to-ais-role-in-paid-and-organic-search/ Grehan also settles the long-running dispute over who coined the term search engine optimization.

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]]> http://www.sharegoodthings.net/video-search-pioneer-mike-grehan-on-everything-from-the-early-days-of-seo-to-ais-role-in-paid-and-organic-search/feed/ 0 Google’s Ben Gomes expands role to head all of search amid leadership shuffle http://www.sharegoodthings.net/googles-ben-gomes-expands-role-to-head-all-of-search-amid-leadership-shuffle/ http://www.sharegoodthings.net/googles-ben-gomes-expands-role-to-head-all-of-search-amid-leadership-shuffle/#comments Tue, 03 Apr 2018 00:23:44 +0000 gftshappy http://www.sharegoodthings.net/googles-ben-gomes-expands-role-to-head-all-of-search-amid-leadership-shuffle/ Continue reading →]]> Role previously held by John Giannandrea being split into two between Jeff Dean and Ben Gomes The post Google’s Ben Gomes expands role to head all of search amid leadership shuffle appeared first on Search Engine Land.

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]]> http://www.sharegoodthings.net/googles-ben-gomes-expands-role-to-head-all-of-search-amid-leadership-shuffle/feed/ 0 Google locally focused ads poised to play important holiday season role for brick-and-mortar brands http://www.sharegoodthings.net/google-locally-focused-ads-poised-to-play-important-holiday-season-role-for-brick-and-mortar-brands/ http://www.sharegoodthings.net/google-locally-focused-ads-poised-to-play-important-holiday-season-role-for-brick-and-mortar-brands/#comments Thu, 12 Oct 2017 15:25:41 +0000 gftshappy http://www.sharegoodthings.net/google-locally-focused-ads-poised-to-play-important-holiday-season-role-for-brick-and-mortar-brands/ Continue reading →]]> If 2016 trends are any indication, search ads aimed at driving offline traffic are likely to have a big impact this year. Contributor Andy Taylor explains how to take advantage of the opportunities. The post Google locally focused ads poised to play important holiday season role for…

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]]> http://www.sharegoodthings.net/google-locally-focused-ads-poised-to-play-important-holiday-season-role-for-brick-and-mortar-brands/feed/ 0 Danny Sullivan joins Google, leaves advisor role at Third Door Media http://www.sharegoodthings.net/danny-sullivan-joins-google-leaves-advisor-role-at-third-door-media/ http://www.sharegoodthings.net/danny-sullivan-joins-google-leaves-advisor-role-at-third-door-media/#comments Fri, 06 Oct 2017 19:22:28 +0000 gftshappy http://www.sharegoodthings.net/danny-sullivan-joins-google-leaves-advisor-role-at-third-door-media/ Continue reading →]]> Search industry veteran journalist begins new role at Alphabet’s core business division on Monday The post Danny Sullivan joins Google, leaves advisor role at Third Door Media appeared first on Search Engine Land.

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]]> http://www.sharegoodthings.net/danny-sullivan-joins-google-leaves-advisor-role-at-third-door-media/feed/ 0 The role of traditional public relations in SEO http://www.sharegoodthings.net/the-role-of-traditional-public-relations-in-seo-2/ http://www.sharegoodthings.net/the-role-of-traditional-public-relations-in-seo-2/#comments Tue, 13 Jun 2017 07:23:45 +0000 gftshappy http://www.sharegoodthings.net/the-role-of-traditional-public-relations-in-seo-2/ Continue reading →]]> Modern link building relies on a traditional public relations approach. Columnist Jeremy Knauff and PR expert Cheryl Snapp Conner share insight on how to achieve success in this critical area. The post The role of traditional public relations in SEO appeared first on Search Engine Land.

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]]> http://www.sharegoodthings.net/the-role-of-traditional-public-relations-in-seo-2/feed/ 0 The role of traditional public relations in SEO http://www.sharegoodthings.net/the-role-of-traditional-public-relations-in-seo/ http://www.sharegoodthings.net/the-role-of-traditional-public-relations-in-seo/#comments Tue, 13 Jun 2017 00:23:29 +0000 gftshappy http://www.sharegoodthings.net/the-role-of-traditional-public-relations-in-seo/ Continue reading →]]> Modern link building relies on a traditional public relations approach. Columnist Jeremy Knauff and PR expert Cheryl Snapp Conner share insight on how to achieve success in this critical area. The post The role of traditional public relations in SEO appeared first on Search Engine Land.

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]]> http://www.sharegoodthings.net/the-role-of-traditional-public-relations-in-seo/feed/ 0 The role of technical SEO is “makeup?” Really? http://www.sharegoodthings.net/the-role-of-technical-seo-is-makeup-really/ http://www.sharegoodthings.net/the-role-of-technical-seo-is-makeup-really/#comments Fri, 17 Jun 2016 12:26:10 +0000 gftshappy http://www.sharegoodthings.net/the-role-of-technical-seo-is-makeup-really/ Continue reading →]]> In a response to a column published earlier this week about the place of technical SEO, contributor Patrick Hathaway argues that technical SEO is much more than a “nice to have” feature. The post The role of technical SEO is “makeup?” Really? appeared first on Search Engine Land.

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]]> http://www.sharegoodthings.net/the-role-of-technical-seo-is-makeup-really/feed/ 0 The Opportunity Prospector: Link Development’s Most Undervalued Role http://www.sharegoodthings.net/the-opportunity-prospector-link-developments-most-undervalued-role/ http://www.sharegoodthings.net/the-opportunity-prospector-link-developments-most-undervalued-role/#comments Wed, 09 Sep 2015 11:22:33 +0000 gftshappy http://www.sharegoodthings.net/the-opportunity-prospector-link-developments-most-undervalued-role/ Continue reading →]]> Enterprise organizations that want to get serious about link building may be well served by a dedicated team for link acquisition. Columnist Garrett French outlines the five roles that comprise this team and focuses today on the opportunity prospector. The post The Opportunity Prospector: Link…

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]]> http://www.sharegoodthings.net/the-opportunity-prospector-link-developments-most-undervalued-role/feed/ 0 The Evolving Role of the Marketing Technologist: Best Practices for Blending Marketing Art and Science- June 9 Webcast http://www.sharegoodthings.net/the-evolving-role-of-the-marketing-technologist-best-practices-for-blending-marketing-art-and-science-june-9-webcast/ http://www.sharegoodthings.net/the-evolving-role-of-the-marketing-technologist-best-practices-for-blending-marketing-art-and-science-june-9-webcast/#comments Tue, 26 May 2015 00:22:49 +0000 gftshappy http://www.sharegoodthings.net/the-evolving-role-of-the-marketing-technologist-best-practices-for-blending-marketing-art-and-science-june-9-webcast/ Continue reading →]]> The pressure is on today’s digital marketers, as responsibility for investing in the right software to more effectively manage customer data shifts to the marketing organization. It’s not enough anymore to be creative; you need to combine the art of marketing with the science of…

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]]> http://www.sharegoodthings.net/the-evolving-role-of-the-marketing-technologist-best-practices-for-blending-marketing-art-and-science-june-9-webcast/feed/ 0