Share Good Things » Rises

Amazon ad spend rises over Cyber 5, but most efficient sales days still ahead

gftshappy — Fri, 13 Dec 2019 05:22:25 +0000

The five-day stretch from Thanksgiving to Cyber Monday was record-breaking for e-commerce but brands still have more time for profitable sales on Amazon.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google search spend growth slows as click volume rises, reports show

gftshappy — Thu, 25 Apr 2019 08:22:26 +0000

Mobile continues to fuel growth in click share and spend, and Shopping remains steady growth vehicle for retail spend.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

RKG Report: PLAs Fuel AdWords Growth, Bing Ads Spend Rises Sharply In Q4

gftshappy — Thu, 16 Jan 2014 15:24:02 +0000

RKG has released its Q4 2013 Digital Marketing Report, and as other reports have indicated, paid search saw solid year-over-year growth in the holiday quarter. Paid search spend among RKG’s retail-heavy client set rose 23 percent year-over-year. Overall click volume increased 19 percent, and…

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Report: US Search Ad Spend Rises 12 Percent YoY In Q4 2013; Smartphone CPCs Drop

gftshappy — Thu, 09 Jan 2014 08:27:02 +0000

IgnitionOne released its fourth quarter Digital Marketing Report today, showing that the paid search market in the US continues to grow. Search ad spend rose 12 percent year-over-year in the fourth quarter of 2013. In part as a result of the later kick-off to the holiday shopping season this year,…

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Trust In Search Ads Rises, Along With All Other Ads Except Newspaper [Nielsen]

gftshappy — Sat, 21 Sep 2013 16:31:47 +0000

A new Nielsen study on consumer trust in advertising shows trust in search ads has risen since 2007. Nearly half (48 percent) of consumer respondents now say they trust search ads, that’s up 14 percent since 2007. This is certainly good news for search advertisers. In more good news, with the…

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing