Share Good Things » Rethinking http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 Google’s latest change has search marketers rethinking keyword match types http://www.sharegoodthings.net/googles-latest-change-has-search-marketers-rethinking-keyword-match-types/ http://www.sharegoodthings.net/googles-latest-change-has-search-marketers-rethinking-keyword-match-types/#comments Sun, 16 Sep 2018 13:22:51 +0000 gftshappy http://www.sharegoodthings.net/googles-latest-change-has-search-marketers-rethinking-keyword-match-types/ Continue reading →]]> Here’s what some marketers are saying about the move to include same meaning queries in exact match close variants.

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]]> http://www.sharegoodthings.net/googles-latest-change-has-search-marketers-rethinking-keyword-match-types/feed/ 0 Rethinking today’s attribution problem in digital marketing http://www.sharegoodthings.net/rethinking-todays-attribution-problem-in-digital-marketing/ http://www.sharegoodthings.net/rethinking-todays-attribution-problem-in-digital-marketing/#comments Wed, 12 Oct 2016 18:23:39 +0000 gftshappy http://www.sharegoodthings.net/rethinking-todays-attribution-problem-in-digital-marketing/ Continue reading →]]> Proper attribution modeling is one of the biggest challenges facing marketers today. Columnist Christi Olson discusses the common gaps in attribution and some ideas for thinking more holistically about your digital marketing campaigns. The post Rethinking today’s attribution problem in…

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