Share Good Things » Retail http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 New retail integrations from Microsoft and Google in time for the holidays; Friday’s daily brief http://www.sharegoodthings.net/new-retail-integrations-from-microsoft-and-google-in-time-for-the-holidays-fridays-daily-brief/ http://www.sharegoodthings.net/new-retail-integrations-from-microsoft-and-google-in-time-for-the-holidays-fridays-daily-brief/#comments Sat, 23 Oct 2021 02:22:39 +0000 gftshappy http://www.sharegoodthings.net/new-retail-integrations-from-microsoft-and-google-in-time-for-the-holidays-fridays-daily-brief/ Plus, Facebook updates measurement and reporting products

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]]> http://www.sharegoodthings.net/new-retail-integrations-from-microsoft-and-google-in-time-for-the-holidays-fridays-daily-brief/feed/ 0 What Prime Day signals for 2020 holiday retail http://www.sharegoodthings.net/what-prime-day-signals-for-2020-holiday-retail/ http://www.sharegoodthings.net/what-prime-day-signals-for-2020-holiday-retail/#comments Thu, 22 Oct 2020 01:22:19 +0000 gftshappy http://www.sharegoodthings.net/what-prime-day-signals-for-2020-holiday-retail/ Continue reading →]]> Here’s what marketers should expect, plan for and start doing now to maximize sales and revenue this season.

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]]> http://www.sharegoodthings.net/what-prime-day-signals-for-2020-holiday-retail/feed/ 0 See how visits to retail, grocery, workplaces are trending by area with Google Mobility Reports http://www.sharegoodthings.net/see-how-visits-to-retail-grocery-workplaces-are-trending-by-area-with-google-mobility-reports/ http://www.sharegoodthings.net/see-how-visits-to-retail-grocery-workplaces-are-trending-by-area-with-google-mobility-reports/#comments Thu, 27 Aug 2020 22:22:19 +0000 gftshappy http://www.sharegoodthings.net/see-how-visits-to-retail-grocery-workplaces-are-trending-by-area-with-google-mobility-reports/ Continue reading →]]> How to use Google (and Apple) mobility reports to see how movements have shifted during the pandemic.

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]]> http://www.sharegoodthings.net/see-how-visits-to-retail-grocery-workplaces-are-trending-by-area-with-google-mobility-reports/feed/ 0 Text messaging is the most effective marketing channel most retail brands aren’t using http://www.sharegoodthings.net/text-messaging-is-the-most-effective-marketing-channel-most-retail-brands-arent-using/ http://www.sharegoodthings.net/text-messaging-is-the-most-effective-marketing-channel-most-retail-brands-arent-using/#comments Fri, 12 Jun 2020 12:22:29 +0000 gftshappy http://www.sharegoodthings.net/text-messaging-is-the-most-effective-marketing-channel-most-retail-brands-arent-using/ More than 50% of consumers said they want to text with their favorite brands.

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]]> http://www.sharegoodthings.net/text-messaging-is-the-most-effective-marketing-channel-most-retail-brands-arent-using/feed/ 0 Analyze retail category performance across Google Ads Search and Shopping campaigns http://www.sharegoodthings.net/analyze-retail-category-performance-across-google-ads-search-and-shopping-campaigns/ http://www.sharegoodthings.net/analyze-retail-category-performance-across-google-ads-search-and-shopping-campaigns/#comments Tue, 26 May 2020 21:22:36 +0000 gftshappy http://www.sharegoodthings.net/analyze-retail-category-performance-across-google-ads-search-and-shopping-campaigns/ Continue reading →]]> The cross-channel reporting is designed to help retailers and brands better understand and optimize ad performance across campaign types.

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]]> http://www.sharegoodthings.net/analyze-retail-category-performance-across-google-ads-search-and-shopping-campaigns/feed/ 0 New Google ‘Rising Retail Categories’ tool exposes fast-growing product searches http://www.sharegoodthings.net/new-google-rising-retail-categories-tool-exposes-fast-growing-product-searches/ http://www.sharegoodthings.net/new-google-rising-retail-categories-tool-exposes-fast-growing-product-searches/#comments Fri, 08 May 2020 12:22:26 +0000 gftshappy http://www.sharegoodthings.net/new-google-rising-retail-categories-tool-exposes-fast-growing-product-searches/ Continue reading →]]> This is the first time Google says it has provided this kind of data to the public.

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]]> http://www.sharegoodthings.net/new-google-rising-retail-categories-tool-exposes-fast-growing-product-searches/feed/ 0 Google allows retail chains to Post at scale via GMB API — will it last post-COVID? http://www.sharegoodthings.net/google-allows-retail-chains-to-post-at-scale-via-gmb-api-will-it-last-post-covid/ http://www.sharegoodthings.net/google-allows-retail-chains-to-post-at-scale-via-gmb-api-will-it-last-post-covid/#comments Sat, 18 Apr 2020 02:22:30 +0000 gftshappy http://www.sharegoodthings.net/google-allows-retail-chains-to-post-at-scale-via-gmb-api-will-it-last-post-covid/ Google Posts are free and can be a very effective communication or promotional tool.

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]]> http://www.sharegoodthings.net/google-allows-retail-chains-to-post-at-scale-via-gmb-api-will-it-last-post-covid/feed/ 0 Waze partners with WPP to literally drive traffic to retail stores http://www.sharegoodthings.net/waze-partners-with-wpp-to-literally-drive-traffic-to-retail-stores/ http://www.sharegoodthings.net/waze-partners-with-wpp-to-literally-drive-traffic-to-retail-stores/#comments Thu, 21 Feb 2019 15:22:35 +0000 gftshappy http://www.sharegoodthings.net/waze-partners-with-wpp-to-literally-drive-traffic-to-retail-stores/ The partnership will launch in North America and parts of Europe.

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]]> http://www.sharegoodthings.net/waze-partners-with-wpp-to-literally-drive-traffic-to-retail-stores/feed/ 0 Death of the keyword: What it is (and is not) for retail http://www.sharegoodthings.net/death-of-the-keyword-what-it-is-and-is-not-for-retail/ http://www.sharegoodthings.net/death-of-the-keyword-what-it-is-and-is-not-for-retail/#comments Mon, 18 Feb 2019 03:22:30 +0000 gftshappy http://www.sharegoodthings.net/death-of-the-keyword-what-it-is-and-is-not-for-retail/ Continue reading →]]> Are keywords dead, or slowly dying? Columnist Andy Taylor believes that’s up to Google as it controls keeping keyword negatives strumming.

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]]> http://www.sharegoodthings.net/death-of-the-keyword-what-it-is-and-is-not-for-retail/feed/ 0 For retail advertisers, Shopping ads continue to overshadow text ads http://www.sharegoodthings.net/for-retail-advertisers-shopping-ads-continue-to-overshadow-text-ads/ http://www.sharegoodthings.net/for-retail-advertisers-shopping-ads-continue-to-overshadow-text-ads/#comments Wed, 13 Feb 2019 11:22:25 +0000 gftshappy http://www.sharegoodthings.net/for-retail-advertisers-shopping-ads-continue-to-overshadow-text-ads/ Continue reading →]]> Fourth-quarter reports from Marin and Merkle highlight the importance of Shopping ads for merchants’ search advertising strategies.

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]]> http://www.sharegoodthings.net/for-retail-advertisers-shopping-ads-continue-to-overshadow-text-ads/feed/ 0