Share Good Things » Responsive http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 4 ways to optimize your responsive search ads http://www.sharegoodthings.net/4-ways-to-optimize-your-responsive-search-ads/ http://www.sharegoodthings.net/4-ways-to-optimize-your-responsive-search-ads/#comments Tue, 23 Nov 2021 00:22:45 +0000 gftshappy http://www.sharegoodthings.net/4-ways-to-optimize-your-responsive-search-ads/ Continue reading →]]> ETAs will be deprecated in less than a year. At SMX Next, Frederick Vallaeys provided marketers with tactics that can help them get the most out of their RSAs, before they’re forced to make the switch.

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]]> http://www.sharegoodthings.net/4-ways-to-optimize-your-responsive-search-ads/feed/ 0 Passage based rankings, core web vitals and responsive search ads; Friday’s daily brief http://www.sharegoodthings.net/passage-based-rankings-core-web-vitals-and-responsive-search-ads-fridays-daily-brief/ http://www.sharegoodthings.net/passage-based-rankings-core-web-vitals-and-responsive-search-ads-fridays-daily-brief/#comments Sat, 20 Feb 2021 02:22:29 +0000 gftshappy http://www.sharegoodthings.net/passage-based-rankings-core-web-vitals-and-responsive-search-ads-fridays-daily-brief/ I hope you like SEO rants…

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]]> http://www.sharegoodthings.net/passage-based-rankings-core-web-vitals-and-responsive-search-ads-fridays-daily-brief/feed/ 0 Responsive search ads now the default in Google Ads http://www.sharegoodthings.net/responsive-search-ads-now-the-default-in-google-ads/ http://www.sharegoodthings.net/responsive-search-ads-now-the-default-in-google-ads/#comments Fri, 19 Feb 2021 12:22:43 +0000 gftshappy http://www.sharegoodthings.net/responsive-search-ads-now-the-default-in-google-ads/ RSAs give advertisers more flexibility to address changing market environments due to the pandemic, says Google

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]]> http://www.sharegoodthings.net/responsive-search-ads-now-the-default-in-google-ads/feed/ 0 Google opens image extension beta, adds countdowns to responsive search ads http://www.sharegoodthings.net/google-opens-image-extension-beta-adds-countdowns-to-responsive-search-ads/ http://www.sharegoodthings.net/google-opens-image-extension-beta-adds-countdowns-to-responsive-search-ads/#comments Sun, 19 Jul 2020 13:22:37 +0000 gftshappy http://www.sharegoodthings.net/google-opens-image-extension-beta-adds-countdowns-to-responsive-search-ads/ RSAs are getting more features and functionality.

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]]> http://www.sharegoodthings.net/google-opens-image-extension-beta-adds-countdowns-to-responsive-search-ads/feed/ 0 Responsive search ads available globally in all Microsoft Advertising interfaces http://www.sharegoodthings.net/responsive-search-ads-available-globally-in-all-microsoft-advertising-interfaces/ http://www.sharegoodthings.net/responsive-search-ads-available-globally-in-all-microsoft-advertising-interfaces/#comments Tue, 14 Jan 2020 07:22:34 +0000 gftshappy http://www.sharegoodthings.net/responsive-search-ads-available-globally-in-all-microsoft-advertising-interfaces/ Microsoft recommends running up to five ads per ad group, including at least one RSA.

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]]> http://www.sharegoodthings.net/responsive-search-ads-available-globally-in-all-microsoft-advertising-interfaces/feed/ 0 Small accounts and Responsive Search Ads – Adopt or not? http://www.sharegoodthings.net/small-accounts-and-responsive-search-ads-adopt-or-not/ http://www.sharegoodthings.net/small-accounts-and-responsive-search-ads-adopt-or-not/#comments Wed, 25 Sep 2019 18:23:21 +0000 gftshappy http://www.sharegoodthings.net/small-accounts-and-responsive-search-ads-adopt-or-not/ There can be a wide range of benefits to small accounts adopting RSAs if done properly.

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]]> http://www.sharegoodthings.net/small-accounts-and-responsive-search-ads-adopt-or-not/feed/ 0 Microsoft opens responsive search ads beta to all advertisers http://www.sharegoodthings.net/microsoft-opens-responsive-search-ads-beta-to-all-advertisers/ http://www.sharegoodthings.net/microsoft-opens-responsive-search-ads-beta-to-all-advertisers/#comments Sat, 07 Sep 2019 23:22:26 +0000 gftshappy http://www.sharegoodthings.net/microsoft-opens-responsive-search-ads-beta-to-all-advertisers/ The automated text ad format is on track to become the new standard.

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]]> http://www.sharegoodthings.net/microsoft-opens-responsive-search-ads-beta-to-all-advertisers/feed/ 0 Where Google got more inventory to show Responsive Search Ads ads may surprise you http://www.sharegoodthings.net/where-google-got-more-inventory-to-show-responsive-search-ads-ads-may-surprise-you/ http://www.sharegoodthings.net/where-google-got-more-inventory-to-show-responsive-search-ads-ads-may-surprise-you/#comments Sun, 17 Mar 2019 06:22:25 +0000 gftshappy http://www.sharegoodthings.net/where-google-got-more-inventory-to-show-responsive-search-ads-ads-may-surprise-you/ Continue reading →]]> RSAs use machine learning to match the best ad variation with each search using data from ad performance segmented by query. To get this data, you need to delve into the scripts and Ads API reports.

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]]> http://www.sharegoodthings.net/where-google-got-more-inventory-to-show-responsive-search-ads-ads-may-surprise-you/feed/ 0 Video comes to Google responsive display ads http://www.sharegoodthings.net/video-comes-to-google-responsive-display-ads/ http://www.sharegoodthings.net/video-comes-to-google-responsive-display-ads/#comments Sat, 23 Feb 2019 23:22:49 +0000 gftshappy http://www.sharegoodthings.net/video-comes-to-google-responsive-display-ads/ Continue reading →]]> Along with video options, Google introduced two new reporting options to help advertisers better evaluate their responsive display ads.

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]]> http://www.sharegoodthings.net/video-comes-to-google-responsive-display-ads/feed/ 0 Ad testing in a multi-format world of responsive search ads, three headlines and more http://www.sharegoodthings.net/ad-testing-in-a-multi-format-world-of-responsive-search-ads-three-headlines-and-more/ http://www.sharegoodthings.net/ad-testing-in-a-multi-format-world-of-responsive-search-ads-three-headlines-and-more/#comments Sun, 20 Jan 2019 06:22:59 +0000 gftshappy http://www.sharegoodthings.net/ad-testing-in-a-multi-format-world-of-responsive-search-ads-three-headlines-and-more/ Continue reading →]]> What does ad testing look like when you’ve got responsive search ads, two headline text ads, three headline text ads and multiple descriptions all running in your ad groups.

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