Share Good Things » Reach http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 Russia-based advertisers can no longer reach global audiences on Google properties and networks http://www.sharegoodthings.net/russia-based-advertisers-can-no-longer-reach-global-audiences-on-google-properties-and-networks/ http://www.sharegoodthings.net/russia-based-advertisers-can-no-longer-reach-global-audiences-on-google-properties-and-networks/#comments Thu, 10 Mar 2022 22:22:26 +0000 gftshappy http://www.sharegoodthings.net/russia-based-advertisers-can-no-longer-reach-global-audiences-on-google-properties-and-networks/ Continue reading →]]> This latest policy change takes widespread ad suspensions from platforms across the industry into new territory by targeting businesses in Russia.

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]]> http://www.sharegoodthings.net/russia-based-advertisers-can-no-longer-reach-global-audiences-on-google-properties-and-networks/feed/ 0 Demographic audiences deliver twice the reach of narrow interest audiences, according to Facebook http://www.sharegoodthings.net/demographic-audiences-deliver-twice-the-reach-of-narrow-interest-audiences-according-to-facebook/ http://www.sharegoodthings.net/demographic-audiences-deliver-twice-the-reach-of-narrow-interest-audiences-according-to-facebook/#comments Thu, 02 Dec 2021 08:22:20 +0000 gftshappy http://www.sharegoodthings.net/demographic-audiences-deliver-twice-the-reach-of-narrow-interest-audiences-according-to-facebook/ However, both strategies perform similarly when reach is comparable.

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]]> http://www.sharegoodthings.net/demographic-audiences-deliver-twice-the-reach-of-narrow-interest-audiences-according-to-facebook/feed/ 0 Four new personas are changing how marketers reach and relate to customers, according to Microsoft Advertising http://www.sharegoodthings.net/four-new-personas-are-changing-how-marketers-reach-and-relate-to-customers-according-to-microsoft-advertising/ http://www.sharegoodthings.net/four-new-personas-are-changing-how-marketers-reach-and-relate-to-customers-according-to-microsoft-advertising/#comments Thu, 04 Nov 2021 08:22:51 +0000 gftshappy http://www.sharegoodthings.net/four-new-personas-are-changing-how-marketers-reach-and-relate-to-customers-according-to-microsoft-advertising/ Continue reading →]]> Luxury shoppers, digital nomads, empowered activists and self-care enthusiasts proliferated during the pandemic and may be here to stay.

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]]> http://www.sharegoodthings.net/four-new-personas-are-changing-how-marketers-reach-and-relate-to-customers-according-to-microsoft-advertising/feed/ 0 Microsoft Bing expands Shopping options for users, gives retailers more options to reach shoppers http://www.sharegoodthings.net/microsoft-bing-expands-shopping-options-for-users-gives-retailers-more-options-to-reach-shoppers/ http://www.sharegoodthings.net/microsoft-bing-expands-shopping-options-for-users-gives-retailers-more-options-to-reach-shoppers/#comments Wed, 03 Nov 2021 18:22:43 +0000 gftshappy http://www.sharegoodthings.net/microsoft-bing-expands-shopping-options-for-users-gives-retailers-more-options-to-reach-shoppers/ Continue reading →]]> Many retailers would prefer their shoppers land on-site to discover the value of their products and drive value-based conversions. However, the buy now and checkout options could mean lower friction in the final buy. Either way, it’s worth participating in as the Shopping product continues to grow.

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]]> http://www.sharegoodthings.net/microsoft-bing-expands-shopping-options-for-users-gives-retailers-more-options-to-reach-shoppers/feed/ 0 Microsoft partners with Shopify to help retailers expand their reach http://www.sharegoodthings.net/microsoft-partners-with-shopify-to-help-retailers-expand-their-reach/ http://www.sharegoodthings.net/microsoft-partners-with-shopify-to-help-retailers-expand-their-reach/#comments Sat, 23 Oct 2021 16:22:53 +0000 gftshappy http://www.sharegoodthings.net/microsoft-partners-with-shopify-to-help-retailers-expand-their-reach/ Continue reading →]]> Microsoft’s updated their Microsoft Channel app with new features to help retailers and e-commerce businesses comes right in time for the holiday shopping season.

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]]> http://www.sharegoodthings.net/microsoft-partners-with-shopify-to-help-retailers-expand-their-reach/feed/ 0 Display & Video 360 gets new frequency and reach metrics http://www.sharegoodthings.net/display-video-360-gets-new-frequency-and-reach-metrics/ http://www.sharegoodthings.net/display-video-360-gets-new-frequency-and-reach-metrics/#comments Thu, 29 Jul 2021 22:22:52 +0000 gftshappy http://www.sharegoodthings.net/display-video-360-gets-new-frequency-and-reach-metrics/ The real-time view of reach gains may help advertisers better evaluate campaign performance.

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]]> http://www.sharegoodthings.net/display-video-360-gets-new-frequency-and-reach-metrics/feed/ 0 Yelp Audiences allows advertisers to reach Yelp users off the platform http://www.sharegoodthings.net/yelp-audiences-allows-advertisers-to-reach-yelp-users-off-the-platform/ http://www.sharegoodthings.net/yelp-audiences-allows-advertisers-to-reach-yelp-users-off-the-platform/#comments Wed, 14 Jul 2021 11:22:30 +0000 gftshappy http://www.sharegoodthings.net/yelp-audiences-allows-advertisers-to-reach-yelp-users-off-the-platform/ Continue reading →]]> Targeting is based on the user’s purchase intent on Yelp and ads do not have to lead back to Yelp’s platform.

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]]> http://www.sharegoodthings.net/yelp-audiences-allows-advertisers-to-reach-yelp-users-off-the-platform/feed/ 0 Reach, compel, convert — attend SMX Convert for just $99 http://www.sharegoodthings.net/reach-compel-convert-attend-smx-convert-for-just-99/ http://www.sharegoodthings.net/reach-compel-convert-attend-smx-convert-for-just-99/#comments Wed, 30 Jun 2021 18:22:27 +0000 gftshappy http://www.sharegoodthings.net/reach-compel-convert-attend-smx-convert-for-just-99/ Grab your All Access pass now and join us online on August 17!

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]]> http://www.sharegoodthings.net/reach-compel-convert-attend-smx-convert-for-just-99/feed/ 0 Google expands ways to reach new and returning app users and update in-app event tracking http://www.sharegoodthings.net/google-expands-ways-to-reach-new-and-returning-app-users-and-update-in-app-event-tracking/ http://www.sharegoodthings.net/google-expands-ways-to-reach-new-and-returning-app-users-and-update-in-app-event-tracking/#comments Thu, 20 May 2021 15:22:27 +0000 gftshappy http://www.sharegoodthings.net/google-expands-ways-to-reach-new-and-returning-app-users-and-update-in-app-event-tracking/ New features help app developers and marketers work together better too.

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]]> http://www.sharegoodthings.net/google-expands-ways-to-reach-new-and-returning-app-users-and-update-in-app-event-tracking/feed/ 0 Yelp announces Custom Location Targeting, budget recommendations and more features to expand reach for local businesses http://www.sharegoodthings.net/yelp-announces-custom-location-targeting-budget-recommendations-and-more-features-to-expand-reach-for-local-businesses/ http://www.sharegoodthings.net/yelp-announces-custom-location-targeting-budget-recommendations-and-more-features-to-expand-reach-for-local-businesses/#comments Thu, 13 May 2021 01:22:56 +0000 gftshappy http://www.sharegoodthings.net/yelp-announces-custom-location-targeting-budget-recommendations-and-more-features-to-expand-reach-for-local-businesses/ Local business owners are no longer limited to advertising around their physical location.

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]]> http://www.sharegoodthings.net/yelp-announces-custom-location-targeting-budget-recommendations-and-more-features-to-expand-reach-for-local-businesses/feed/ 0