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Google’s neural matching versus RankBrain: How Google uses each in search

gftshappy — Fri, 22 Mar 2019 12:22:44 +0000

Neural matching helps Google better relate words to searches, while RankBrain helps Google better relate pages to concepts.

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In the age of RankBrain, these foundational SEO issues still matter

gftshappy — Thu, 06 Apr 2017 08:22:31 +0000

Search engine technology has evolved, algorithms have become more advanced, and SEO tactics and strategies have changed in response. But columnist Nate Dame believes fundamentals will still move the needle. The post In the age of RankBrain, these foundational SEO issues still matter appeared…

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SearchCap: Bing chatbot, PageRank sculpting & RankBrain

gftshappy — Thu, 06 Apr 2017 01:22:26 +0000

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing chatbot, PageRank sculpting & RankBrain appeared first on Search Engine Land.

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Key takeaways from the Google AMA: RankBrain, Panda, Penguin, bots & more

gftshappy — Sun, 26 Jun 2016 06:25:09 +0000

From Panda to Penguin, authorship to HTTPS, search console and mobile index, here are my key points from the SMX Advanced talk with Google. The post Key takeaways from the Google AMA: RankBrain, Panda, Penguin, bots & more appeared first on Search Engine Land.

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Google uses RankBrain for every search, impacts rankings of “lots” of them

gftshappy — Sat, 25 Jun 2016 16:23:58 +0000

Last year, RankBrain was used for less than 15% of queries. Now Google’s confidence has increased enough that it’s used all the time. The post Google uses RankBrain for every search, impacts rankings of “lots” of them appeared first on Search Engine Land.

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FAQ: All about the new Google RankBrain algorithm

gftshappy — Fri, 24 Jun 2016 12:24:10 +0000

Google’s using a machine learning technology called RankBrain to help deliver its search results. Here’s what’s we know about it so far. The post FAQ: All about the new Google RankBrain algorithm appeared first on Search Engine Land.

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SearchCap: Google RankBrain, search engine manipulation & authorship

gftshappy — Thu, 23 Jun 2016 22:22:40 +0000

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google RankBrain, search engine manipulation & authorship appeared first on Search Engine Land.

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#SMXAdvanced keynote: Google’s Gary Illyes talks RankBrain, Penguin update & more

gftshappy — Thu, 23 Jun 2016 08:22:50 +0000

Day one of SMX Advanced concludes with the traditional Google keynote conversation covering the biggest issues in SEO. The post #SMXAdvanced keynote: Google’s Gary Illyes talks RankBrain, Penguin update & more appeared first on Search Engine Land.

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Search Engine Land’s Top 10 News Stories Of 2015: Google’s Quality Update, Mobilegeddon, RankBrain & More

gftshappy — Wed, 23 Dec 2015 18:22:23 +0000

Our annual year-in-review coverage starts with a look at the most popular news stories we covered in 2015. The post Search Engine Land’s Top 10 News Stories Of 2015: Google’s Quality Update, Mobilegeddon, RankBrain & More appeared first on Search Engine Land.

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How RankBrain Changes Entity Search

gftshappy — Sun, 01 Nov 2015 06:23:22 +0000

Columnist Kristine Schachinger provides a handy primer on entity search, explaining how it works and how Google is using its RankBrain machine learning system to make it better. The post How RankBrain Changes Entity Search appeared first on Search Engine Land.

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