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Tying Keywords to Conversions in a ‘Not Provided’ World

gftshappy — Tue, 26 Jan 2016 07:23:11 +0000

Identifying and focusing on the keywords that drive traffic and conversions is critical to success in both organic and paid search campaigns. Yet, it’s harder than ever to identify those keywords. Google’s encryption of search referral keywords means that SEOs have no visibility into natural search…

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SearchCap: Thumbtack Google Penalty Reversed. Bing To Go Not Provided & Google Slow Label Returns

gftshappy — Tue, 16 Jun 2015 00:22:28 +0000

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Thumbtack Google Penalty Reversed. Bing To Go Not Provided & Google Slow Label Returns appeared first on Search Engine Land.

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Bing To Encrypt Searches By Default & Referrer Data To Go Not Provided This Summer

gftshappy — Mon, 15 Jun 2015 17:27:23 +0000

Not Provided is about to expand when Bing goes HTTPS over the summer, ultimately blocking query data in the referrer path. The post Bing To Encrypt Searches By Default & Referrer Data To Go Not Provided This Summer appeared first on Search Engine Land.

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How To Replace Google’s (Not Provided) Data To Strike SEO Gold

gftshappy — Wed, 06 May 2015 04:25:50 +0000

Google Analytics may not be providing keyword referral data anymore, but Chris Liversidge has developed a process for matching keyword queries from Google Webmaster Tools to their probable landing page URLs. The post How To Replace Google’s (Not Provided) Data To Strike SEO Gold appeared…

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SPONSOR MESSAGE: Google Not Provided Insight & Intelligence

gftshappy — Sun, 03 Aug 2014 13:22:54 +0000

With Google’s shift to Secure Search it’s not uncommon for a company’s “Not Provided” keywords to account for more than 70% of all search traffic. Marketers and search marketing professionals lose all insight into the keywords that are performing in organic search….

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Russian Search Engine Yandex Now 100% “Not Provided,” Blocks Referrer Data

gftshappy — Tue, 17 Jun 2014 07:34:35 +0000

Yandex announced (in Russian) today that they have now went 100% secure, encrypting all search queries, resulting in a huge jump in the [not provided] count. This was first reported by Anna Oshkalo who shared a screen shot of her analytics detailed the bulk of her Yandex keyword data now shows [not…

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10 Surprising Facts About “Keyword (Not Provided)” For Paid Search

gftshappy — Fri, 11 Apr 2014 12:22:39 +0000

Earlier this week, everyone went bananas over a rumor that paid search query data was disappearing and that third party tools providers would be slammed. In my article, I’ll clarify fact from fiction. Here are ten things you need to know about the Keyword (Not Provided) for paid search issue: 1….

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SearchCap: Reactions To AdWords Not Provided, Google Drops Video Images & IAB Report

gftshappy — Thu, 10 Apr 2014 22:24:08 +0000

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 10 Surprising Facts About “Keyword (Not Provided)” For Paid Search Earlier this week, everyone went bananas over a rumor that paid search query data was…

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SearchCap: Official: Google Brings “Not Provided” To Ads, Will Withhold Search Query Data From Paid Clicks

gftshappy — Thu, 10 Apr 2014 08:23:07 +0000

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Official: Google Brings “Not Provided” To Ads, Will Withhold Search Query Data From Paid Clicks As suspected, Google is moving to secure search for clicks on paid…

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Not Provided Comes To Paid Search: What Will The Impact Be?

gftshappy — Thu, 10 Apr 2014 01:22:32 +0000

If you’re reading this, you probably already know that Google is making changes that will bring the much-maligned “(not provided)” to paid search. The AdWords world has been abuzz about the change for the past few days. The gist of the development is that when people using secure…

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