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Coronavirus: Emarketer lowers global ad spend projections for 2020

gftshappy — Thu, 19 Mar 2020 22:22:34 +0000

The revised model assumes business will bounce back in the second-half of the year — and that the Summer Olympics will go on.

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Build SEO seasonality projections with Google Trends in Python

gftshappy — Wed, 19 Feb 2020 04:22:34 +0000

Here’s how you can use Python and some very basic Excel functions to build your SEO traffic goals.

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SearchCap: Google Assistant ups its game, SMX East, SEO traffic projections & more

gftshappy — Thu, 19 Jul 2018 01:22:55 +0000

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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Why You Must Account For Seasonality In SEO & SEM Projections

gftshappy — Tue, 07 Apr 2015 14:22:34 +0000

Contributor John Lincoln provides tips for how to create projections for clients that take seasonality into account when estimating the impact of your SEO and SEM efforts. The post Why You Must Account For Seasonality In SEO & SEM Projections appeared first on Search Engine Land.

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