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Google allegedly creates ad monopoly with Facebook to favor its own exchange according to new, unredacted details from Project Jedi

gftshappy — Tue, 26 Oct 2021 07:22:36 +0000

There is potential that publishers and advertisers have been overpaying and missing out on placements due to Google’s alleged collusion with Facebook to essentially rig the ad market.

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Marketers not surprised by Google’s ‘Project Bernanke’, ‘Jedi Blue’

gftshappy — Tue, 13 Apr 2021 07:22:37 +0000

But ideas differ on how it will affect the day-to-day work for paid search advertisers

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Google to launch ‘enhanced news storytelling’ project with licensed content

gftshappy — Thu, 20 Aug 2020 22:23:37 +0000

But aggressive government intervention in Australia threatens Google’s voluntary news licensing strategy.

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The benefits of using workflow and project management tools

gftshappy — Thu, 14 May 2020 01:22:27 +0000

Considering adding a workflow or project management solution to your martech stack, but looking for a business case?

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What are enterprise workflow and project management tools and how do they help marketers?

gftshappy — Tue, 12 May 2020 07:22:23 +0000

Accountability and transparency are two of the benefits these solutions offer.

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How to project SEO traffic levels and avoid saying, ‘It depends’

gftshappy — Wed, 18 Jul 2018 18:23:00 +0000

Establishing a baseline and understanding historical trends helps forecast traffic trends and alerts you when traffic changes. Contributor Simon Heseltine lists steps you can take to predict incoming traffic and changes to your site.

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Google’s AMP Project announces new consent component ahead of GDPR compliance deadline

gftshappy — Wed, 04 Apr 2018 04:23:56 +0000

Development of a new Accelerated Mobile Pages (AMP) component enabling publishers to acquire user consent is underway and accepting comments. The post Google’s AMP Project announces new consent component ahead of GDPR compliance deadline appeared first on Search Engine Land.

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SearchCap: Google’s AMP Project, John Harrison Google doodle & more

gftshappy — Tue, 03 Apr 2018 21:23:26 +0000

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google’s AMP Project, John Harrison Google doodle & more appeared first on Search Engine Land.

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SearchCap: Google Insights Engine Project, Instant AMP label & Google Express

gftshappy — Thu, 05 Oct 2017 08:22:27 +0000

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Insights Engine Project, Instant AMP label & Google Express appeared first on Search Engine Land.

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SearchCap: Google Insights Engine Project, Instant AMP label & Google Express

gftshappy — Thu, 05 Oct 2017 01:22:50 +0000

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