Share Good Things » Privacy http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 Google’s Privacy Sandbox ad technology testing begins http://www.sharegoodthings.net/googles-privacy-sandbox-ad-technology-testing-begins/ http://www.sharegoodthings.net/googles-privacy-sandbox-ad-technology-testing-begins/#comments Fri, 01 Apr 2022 05:23:05 +0000 gftshappy http://www.sharegoodthings.net/googles-privacy-sandbox-ad-technology-testing-begins/ Developers will gain access to Privacy Sandbox’s newest measurement proposals: Topics, FLEDGE and Attribution Reporting.

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]]> http://www.sharegoodthings.net/googles-privacy-sandbox-ad-technology-testing-begins/feed/ 0 Google’s Privacy Sandbox, including the Topics API, is coming to Android http://www.sharegoodthings.net/googles-privacy-sandbox-including-the-topics-api-is-coming-to-android/ http://www.sharegoodthings.net/googles-privacy-sandbox-including-the-topics-api-is-coming-to-android/#comments Sun, 20 Feb 2022 20:23:13 +0000 gftshappy http://www.sharegoodthings.net/googles-privacy-sandbox-including-the-topics-api-is-coming-to-android/ Continue reading →]]> Google is soliciting feedback for its initial design proposals and is expecting to launch in beta by the end of the year.

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]]> http://www.sharegoodthings.net/googles-privacy-sandbox-including-the-topics-api-is-coming-to-android/feed/ 0 PPC 2021 in review: Privacy and automation force advertisers to adapt http://www.sharegoodthings.net/ppc-2021-in-review-privacy-and-automation-force-advertisers-to-adapt/ http://www.sharegoodthings.net/ppc-2021-in-review-privacy-and-automation-force-advertisers-to-adapt/#comments Thu, 23 Dec 2021 22:22:22 +0000 gftshappy http://www.sharegoodthings.net/ppc-2021-in-review-privacy-and-automation-force-advertisers-to-adapt/ Continue reading →]]> From the deprecation of broad match modified keywords to FLoC to RSAs becoming the default, PPC professionals dealt with a lot of change in 2021.

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]]> http://www.sharegoodthings.net/ppc-2021-in-review-privacy-and-automation-force-advertisers-to-adapt/feed/ 0 Why consumer privacy is Google’s ace in the hole http://www.sharegoodthings.net/why-consumer-privacy-is-googles-ace-in-the-hole/ http://www.sharegoodthings.net/why-consumer-privacy-is-googles-ace-in-the-hole/#comments Thu, 25 Nov 2021 08:22:41 +0000 gftshappy http://www.sharegoodthings.net/why-consumer-privacy-is-googles-ace-in-the-hole/ Continue reading →]]> Google’s ad business changes mean that advertisers should prepare and tap into their first-party data to stay ahead.

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]]> http://www.sharegoodthings.net/why-consumer-privacy-is-googles-ace-in-the-hole/feed/ 0 Edward Snowden calls out Google over search engine’s privacy http://www.sharegoodthings.net/edward-snowden-calls-out-google-over-search-engines-privacy/ http://www.sharegoodthings.net/edward-snowden-calls-out-google-over-search-engines-privacy/#comments Sun, 21 Nov 2021 06:22:33 +0000 gftshappy http://www.sharegoodthings.net/edward-snowden-calls-out-google-over-search-engines-privacy/ Continue reading →]]> Will this tweet trigger some change at Google? Probably not – but it might be wishful thinking.

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]]> http://www.sharegoodthings.net/edward-snowden-calls-out-google-over-search-engines-privacy/feed/ 0 Facebook Ads announces new performance, reporting and measurement products in light of iOS privacy changes http://www.sharegoodthings.net/facebook-ads-announces-new-performance-reporting-and-measurement-products-in-light-of-ios-privacy-changes/ http://www.sharegoodthings.net/facebook-ads-announces-new-performance-reporting-and-measurement-products-in-light-of-ios-privacy-changes/#comments Fri, 22 Oct 2021 12:22:26 +0000 gftshappy http://www.sharegoodthings.net/facebook-ads-announces-new-performance-reporting-and-measurement-products-in-light-of-ios-privacy-changes/ Continue reading →]]> These new improvements on the Facebook Ad side are an attempt to fill that reporting and measurement gap while still maintaining user privacy.

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]]> http://www.sharegoodthings.net/facebook-ads-announces-new-performance-reporting-and-measurement-products-in-light-of-ios-privacy-changes/feed/ 0 Google Ads announces machine learning-based data-driven attribution models in new privacy landscape http://www.sharegoodthings.net/google-ads-announces-machine-learning-based-data-driven-attribution-models-in-new-privacy-landscape/ http://www.sharegoodthings.net/google-ads-announces-machine-learning-based-data-driven-attribution-models-in-new-privacy-landscape/#comments Tue, 28 Sep 2021 07:22:26 +0000 gftshappy http://www.sharegoodthings.net/google-ads-announces-machine-learning-based-data-driven-attribution-models-in-new-privacy-landscape/ Continue reading →]]> In the wake of losing data to FLoC, Google’s new DDA solution seems to offer more attribution options even for smaller accounts

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]]> http://www.sharegoodthings.net/google-ads-announces-machine-learning-based-data-driven-attribution-models-in-new-privacy-landscape/feed/ 0 Google publishes timelines for Privacy Sandbox proposals http://www.sharegoodthings.net/google-publishes-timelines-for-privacy-sandbox-proposals/ http://www.sharegoodthings.net/google-publishes-timelines-for-privacy-sandbox-proposals/#comments Sat, 24 Jul 2021 02:23:30 +0000 gftshappy http://www.sharegoodthings.net/google-publishes-timelines-for-privacy-sandbox-proposals/ APIs for each use case are projected to be available for adoption in Q4 2022.

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]]> http://www.sharegoodthings.net/google-publishes-timelines-for-privacy-sandbox-proposals/feed/ 0 Can the industry’s biggest players win over privacy enthusiasts?; Thursday’s daily brief http://www.sharegoodthings.net/can-the-industrys-biggest-players-win-over-privacy-enthusiasts-thursdays-daily-brief/ http://www.sharegoodthings.net/can-the-industrys-biggest-players-win-over-privacy-enthusiasts-thursdays-daily-brief/#comments Fri, 25 Jun 2021 05:22:19 +0000 gftshappy http://www.sharegoodthings.net/can-the-industrys-biggest-players-win-over-privacy-enthusiasts-thursdays-daily-brief/ Plus, Google’s June 23 spam update and Fred Vallaeys answers your top FLoC questions

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]]> http://www.sharegoodthings.net/can-the-industrys-biggest-players-win-over-privacy-enthusiasts-thursdays-daily-brief/feed/ 0 Privacy AND targeted content: can they coexist?; Monday’s daily brief http://www.sharegoodthings.net/privacy-and-targeted-content-can-they-coexist-mondays-daily-brief/ http://www.sharegoodthings.net/privacy-and-targeted-content-can-they-coexist-mondays-daily-brief/#comments Mon, 22 Mar 2021 17:22:31 +0000 gftshappy http://www.sharegoodthings.net/privacy-and-targeted-content-can-they-coexist-mondays-daily-brief/ Plus, how the NYT A/B tests headlines

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