Share Good Things » Practices

11 breadcrumb SEO best practices for a mobile-first strategy

gftshappy — Thu, 21 Apr 2022 08:24:51 +0000

Learn when to use three types of breadcrumb trails, the SEO benefits of breadcrumbs and best practices for UX and mobile.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Nextdoor rolls out free Business Posts, best practices advice

gftshappy — Thu, 18 Jun 2020 22:22:27 +0000

Nextdoor is slowly building out a suite of paid and free promotional tools for national-local brands and SMBs.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google webspam report: Cracking down on renegade linking practices, auto-generated content

gftshappy — Wed, 10 Jun 2020 04:23:07 +0000

“More than 25 billion pages we discover each day are spammy,” the company revealed.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SEOs must focus on intent research practices in 2020

gftshappy — Fri, 03 Jan 2020 19:22:27 +0000

It is more important than ever to update your research methods since the release of BERT and the evolution of natural language processing.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SEO best practices support ADA compliance for digital accessibility

gftshappy — Fri, 01 Nov 2019 12:22:35 +0000

Collaboration among SEOs, web developers and content teams are needed to ensure websites are compliant with the standards of accessible design.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Video: Rand Fishkin on Google’s anti-competitive practices and more

gftshappy — Mon, 29 Jul 2019 17:22:25 +0000

In part two of this interview, we get down to business and talk about is Google being evil…

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

7 SEO best practices you should be doing regardless of what Google says

gftshappy — Mon, 06 May 2019 03:22:51 +0000

It’s important to keep in mind that maintaining a good online presence goes beyond search rankings.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

New customer acquisition vs. retention: 7 best practices for search

gftshappy — Sat, 20 Apr 2019 16:24:03 +0000

Here’s how retailers should map their audience strategy for new-versus-returning customers to search.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Dive deep on best practices in search. Attend an SMX workshop!

gftshappy — Sun, 09 Dec 2018 20:23:05 +0000

SMX West features five in-depth workshops designed to sharpen your digital marketing skills.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Can you trust website design best practices?

gftshappy — Mon, 19 Nov 2018 03:22:38 +0000

You have to test every proposed change to your website to see what actually works for your business and your audience. Without good testing, your website is just a collection of guesses.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing