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Google’s Topics API: Advertisers share concerns about topic diversity and other potential challenges

gftshappy — Thu, 27 Jan 2022 08:22:22 +0000

While paid search marketers applaud Google’s proposed user privacy measures, they’re keen to highlight its shortcomings — particularly the number of topics in the initial design.

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Destination mismatch: Advertisers are reporting another potential Google Ads glitch

gftshappy — Sat, 06 Nov 2021 02:22:19 +0000

Google is already aware of the issue and investigating it, but it’s more important than ever to keep clients in the loop as Cyber Week approaches.

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SMX Overtime: 3 tips to maximizing visual search potential

gftshappy — Tue, 26 Mar 2019 21:22:28 +0000

Digital agency CEO and author Kristopher Jones offers tips on making budget-friendly video and why formatting images correctly matter for page speed.

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SMBs bullish on virtual assistants, think Alexa has biggest marketing potential

gftshappy — Fri, 22 Feb 2019 12:22:32 +0000

Don’t focus on the specific numbers, the interesting thing is the sentiment.

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Bing Ads now shows potential conversion impact with budget suggestions

gftshappy — Tue, 08 Aug 2017 14:22:39 +0000

Conversion data is being used to inform more insights in the Bing Ads platform. The post Bing Ads now shows potential conversion impact with budget suggestions appeared first on Search Engine Land.

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WSJ: Yelp Seeking A Potential Buyer

gftshappy — Fri, 08 May 2015 12:22:24 +0000

Company’s market cap is $ 2.9 billion, a sale could fetch more than $ 3.5 billion. The post WSJ: Yelp Seeking A Potential Buyer appeared first on Search Engine Land.

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Apple Webcrawler: More Potential Evidence Of Search Ambitions

gftshappy — Sat, 08 Nov 2014 09:27:02 +0000

Apple Insider reports on the discovery of a web-crawling bot originating from Apple’s servers. It was first “outed” by developer Jan Moesen. This is what Moesen saw: Moesen reports that the bot is only crawling HTML, “not the CSS, JavaScript or image files.” Then he…

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Potential Microsoft CEO Elop Would Consider Selling Bing

gftshappy — Sat, 09 Nov 2013 16:24:00 +0000

The Microsoft CEO derby is heating up. As we discussed earlier this week the short list is down to a handful of candidates, including current Ford CEO Alan Mulally and former Nokia CEO Stephen Elop (soon to rejoin Microsoft in charge of devices). Apparently Elop has floated some bold ideas that may…

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