Share Good Things » Position http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 How your ad position and CTR impact conversion rate http://www.sharegoodthings.net/how-your-ad-position-and-ctr-impact-conversion-rate/ http://www.sharegoodthings.net/how-your-ad-position-and-ctr-impact-conversion-rate/#comments Mon, 21 Mar 2022 10:22:18 +0000 gftshappy http://www.sharegoodthings.net/how-your-ad-position-and-ctr-impact-conversion-rate/ Continue reading →]]> Learn how to use your keyword ranking and click-through rate data to improve the performance of your paid search campaigns.

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]]> http://www.sharegoodthings.net/how-your-ad-position-and-ctr-impact-conversion-rate/feed/ 0 Google Merchant Center now shows relative visibility, page overlap rate and higher position rate metrics http://www.sharegoodthings.net/google-merchant-center-now-shows-relative-visibility-page-overlap-rate-and-higher-position-rate-metrics/ http://www.sharegoodthings.net/google-merchant-center-now-shows-relative-visibility-page-overlap-rate-and-higher-position-rate-metrics/#comments Tue, 30 Nov 2021 21:23:16 +0000 gftshappy http://www.sharegoodthings.net/google-merchant-center-now-shows-relative-visibility-page-overlap-rate-and-higher-position-rate-metrics/ Continue reading →]]> The new Competitive visibility report can help merchants get a more defined view of their reach across Shopping ads and free listings, who their competitors are and how visible their offers are compared to their competitors.

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]]> http://www.sharegoodthings.net/google-merchant-center-now-shows-relative-visibility-page-overlap-rate-and-higher-position-rate-metrics/feed/ 0 Microsoft Advertising to deprecate average position after all http://www.sharegoodthings.net/microsoft-advertising-to-deprecate-average-position-after-all/ http://www.sharegoodthings.net/microsoft-advertising-to-deprecate-average-position-after-all/#comments Thu, 16 Jan 2020 08:22:24 +0000 gftshappy http://www.sharegoodthings.net/microsoft-advertising-to-deprecate-average-position-after-all/ The change brings position reporting in line with Google Ads.

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]]> http://www.sharegoodthings.net/microsoft-advertising-to-deprecate-average-position-after-all/feed/ 0 Now is the time to position your site for a successful start to 2020 http://www.sharegoodthings.net/now-is-the-time-to-position-your-site-for-a-successful-start-to-2020/ http://www.sharegoodthings.net/now-is-the-time-to-position-your-site-for-a-successful-start-to-2020/#comments Thu, 05 Dec 2019 01:22:26 +0000 gftshappy http://www.sharegoodthings.net/now-is-the-time-to-position-your-site-for-a-successful-start-to-2020/ Continue reading →]]> If your strategy has a heavy focus on link acquisition, the end of the year is a good time to shift some of your efforts to other areas.

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]]> http://www.sharegoodthings.net/now-is-the-time-to-position-your-site-for-a-successful-start-to-2020/feed/ 0 Soapbox: Why I’m so glad Google ended our relationship with Average Position http://www.sharegoodthings.net/soapbox-why-im-so-glad-google-ended-our-relationship-with-average-position/ http://www.sharegoodthings.net/soapbox-why-im-so-glad-google-ended-our-relationship-with-average-position/#comments Sat, 09 Nov 2019 23:22:45 +0000 gftshappy http://www.sharegoodthings.net/soapbox-why-im-so-glad-google-ended-our-relationship-with-average-position/ Continue reading →]]> It was not a reliable indicator of how well ads were positioned and even more important, we shouldn’t rely on a single metric to make decisions anyway.

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]]> http://www.sharegoodthings.net/soapbox-why-im-so-glad-google-ended-our-relationship-with-average-position/feed/ 0 Prepare to say goodbye to average position in Google Ads on September 30 http://www.sharegoodthings.net/prepare-to-say-goodbye-to-average-position-in-google-ads-on-september-30/ http://www.sharegoodthings.net/prepare-to-say-goodbye-to-average-position-in-google-ads-on-september-30/#comments Tue, 13 Aug 2019 00:22:35 +0000 gftshappy http://www.sharegoodthings.net/prepare-to-say-goodbye-to-average-position-in-google-ads-on-september-30/ Update any scripts, rules and reporting and look to Google’s new position metrics.

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]]> http://www.sharegoodthings.net/prepare-to-say-goodbye-to-average-position-in-google-ads-on-september-30/feed/ 0 Microsoft Advertising says it’s keeping average position reporting http://www.sharegoodthings.net/microsoft-advertising-says-its-keeping-average-position-reporting/ http://www.sharegoodthings.net/microsoft-advertising-says-its-keeping-average-position-reporting/#comments Fri, 05 Jul 2019 19:22:30 +0000 gftshappy http://www.sharegoodthings.net/microsoft-advertising-says-its-keeping-average-position-reporting/ Position-based impression share metrics are now available.

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]]> http://www.sharegoodthings.net/microsoft-advertising-says-its-keeping-average-position-reporting/feed/ 0 Google Ads to sunset average position reporting metric later this year http://www.sharegoodthings.net/google-ads-to-sunset-average-position-reporting-metric-later-this-year/ http://www.sharegoodthings.net/google-ads-to-sunset-average-position-reporting-metric-later-this-year/#comments Mon, 04 Mar 2019 10:22:59 +0000 gftshappy http://www.sharegoodthings.net/google-ads-to-sunset-average-position-reporting-metric-later-this-year/ Continue reading →]]> Average position has become less valuable in recent years. Prepare to adjust your reporting, management with newer metrics.

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]]> http://www.sharegoodthings.net/google-ads-to-sunset-average-position-reporting-metric-later-this-year/feed/ 0 Google’s next chapter for metrics to focus on clarity once ‘average position’ is removed http://www.sharegoodthings.net/googles-next-chapter-for-metrics-to-focus-on-clarity-once-average-position-is-removed/ http://www.sharegoodthings.net/googles-next-chapter-for-metrics-to-focus-on-clarity-once-average-position-is-removed/#comments Mon, 04 Mar 2019 03:22:57 +0000 gftshappy http://www.sharegoodthings.net/googles-next-chapter-for-metrics-to-focus-on-clarity-once-average-position-is-removed/ Continue reading →]]> Fred Vallaeys explains why advertisers need to rethink bidding strategies and position metrics now that Google has announced it will sunset one of its oldest metrics later this year.

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]]> http://www.sharegoodthings.net/googles-next-chapter-for-metrics-to-focus-on-clarity-once-average-position-is-removed/feed/ 0 Demystifying Google’s guide to clicks, impressions and position in Google Search Console http://www.sharegoodthings.net/demystifying-googles-guide-to-clicks-impressions-and-position-in-google-search-console/ http://www.sharegoodthings.net/demystifying-googles-guide-to-clicks-impressions-and-position-in-google-search-console/#comments Wed, 16 Jan 2019 18:22:32 +0000 gftshappy http://www.sharegoodthings.net/demystifying-googles-guide-to-clicks-impressions-and-position-in-google-search-console/ Continue reading →]]> Here are the answers to the most common questions asked about managing metrics in the Performance reporting in GSC.

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