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A checklist: Important SEO points to cover in a content campaign

gftshappy — Wed, 22 Aug 2018 04:22:21 +0000

Contributor Paddy Moogan shares a checklist of key on-page and analytical items and how to SEO them so your content campaign runs smoothly and supports your ranking efforts.

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Does finding that micro-moment feel like chasing fireflies? Here are 9 data points that will help you catch them.

gftshappy — Mon, 10 Oct 2016 17:22:22 +0000

Consumers are searching, doing and buying on their mobile devices, yet the challenge to reach them seems greater than ever. Columnist Wesley Young of the Local Search Association takes a look at 9 stats that suggest ways to improve your capture rate. The post Does finding that micro-moment feel…

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Test points to likely influence of click-through rate on search rankings

gftshappy — Tue, 30 Aug 2016 07:22:33 +0000

Columnist Brian Patterson shares the results of a click-through rate test performed on one of the test websites he maintains. The post Test points to likely influence of click-through rate on search rankings appeared first on Search Engine Land.

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Olympics Google Doodle marks start of 2016 Rio Games & points to “Fruity Games” mobile app

gftshappy — Fri, 05 Aug 2016 12:24:01 +0000

The free gaming app has “produce from all over the market” competing for the title of freshest fruit, and works on both Android and iOS. The post Olympics Google Doodle marks start of 2016 Rio Games & points to “Fruity Games” mobile app appeared first on Search Engine Land.

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Setting Local SEO Expectations: 3 Points To Hit Early And Often

gftshappy — Thu, 25 Feb 2016 15:22:41 +0000

When it comes to providing SEO for local businesses, it’s crucial to set realistic expectations. Columnist Jenny Foster discusses three points she likes to drive home with clients to ensure a strong relationship and a smooth campaign. The post Setting Local SEO Expectations: 3 Points To Hit Early…

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Since 2013 Bing’s Share Up 5 Points, Ask & AOL Going Way Of The BlackBerry

gftshappy — Thu, 18 Feb 2016 15:22:27 +0000

January US desktop search rankings from comScore were released yesterday. There was almost no movement in the numbers from the previous month; Bing and Ask gained a tiny fraction of a point each. For the major search engines total query volume was up slightly across the board, but volumes were…

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Google Using Points To Boost User Reviews, Beef Up Maps Content

gftshappy — Sat, 14 Nov 2015 09:22:34 +0000

A couple of years ago, Google created a program in the mold of the Yelp Elite Squad called City Experts. It was intended to accelerate the acquisition of “high-quality” local business reviews. The name of the program was changed in January of this year to Local Guides. The original…

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