Share Good Things » Playbook http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 The old marketing playbook isn’t enough during COVID [Video] http://www.sharegoodthings.net/the-old-marketing-playbook-isnt-enough-during-covid-video/ http://www.sharegoodthings.net/the-old-marketing-playbook-isnt-enough-during-covid-video/#comments Fri, 15 May 2020 12:22:35 +0000 gftshappy http://www.sharegoodthings.net/the-old-marketing-playbook-isnt-enough-during-covid-video/ Continue reading →]]> Experimentation and fresh data are needed to identify opportunities as consumer behavior adapts to the unfolding pandemic.

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]]> http://www.sharegoodthings.net/the-old-marketing-playbook-isnt-enough-during-covid-video/feed/ 0 Google’s Assistant-everywhere strategy reminiscent of old site search playbook http://www.sharegoodthings.net/googles-assistant-everywhere-strategy-reminiscent-of-old-site-search-playbook/ http://www.sharegoodthings.net/googles-assistant-everywhere-strategy-reminiscent-of-old-site-search-playbook/#comments Thu, 05 Sep 2019 22:22:21 +0000 gftshappy http://www.sharegoodthings.net/googles-assistant-everywhere-strategy-reminiscent-of-old-site-search-playbook/ Continue reading →]]> Google Assistant “syndication” is a way to battle Amazon Alexa and expand its reach for later monetization.

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]]> http://www.sharegoodthings.net/googles-assistant-everywhere-strategy-reminiscent-of-old-site-search-playbook/feed/ 0 The Local SEO Playbook To Increased Visibility And Customer Acquisition http://www.sharegoodthings.net/the-local-seo-playbook-to-increased-visibility-and-customer-acquisition/ http://www.sharegoodthings.net/the-local-seo-playbook-to-increased-visibility-and-customer-acquisition/#comments Thu, 03 Mar 2016 08:22:52 +0000 gftshappy http://www.sharegoodthings.net/the-local-seo-playbook-to-increased-visibility-and-customer-acquisition/ Continue reading →]]> Columnist Thomas Stern discusses five essential components of local optimization that increase online exposure and drive offline traffic to brick-and-mortar stores. The post The Local SEO Playbook To Increased Visibility And Customer Acquisition appeared first on Search Engine Land.

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]]> http://www.sharegoodthings.net/the-local-seo-playbook-to-increased-visibility-and-customer-acquisition/feed/ 0 Live Webcast: The Click-To-Call Playbook For Facebook Ads http://www.sharegoodthings.net/live-webcast-the-click-to-call-playbook-for-facebook-ads/ http://www.sharegoodthings.net/live-webcast-the-click-to-call-playbook-for-facebook-ads/#comments Wed, 03 Feb 2016 04:22:37 +0000 gftshappy http://www.sharegoodthings.net/live-webcast-the-click-to-call-playbook-for-facebook-ads/ Continue reading →]]> Nearly 80% of Facebook ad revenue is mobile, and thanks to smartphones and click-to-call, Facebook and social ads will drive more than 12 billion calls to U.S. businesses this year. How can you leverage the exploding mobile opportunity in Facebook advertising to drive more calls and sales?…

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]]> http://www.sharegoodthings.net/live-webcast-the-click-to-call-playbook-for-facebook-ads/feed/ 0 2014 SEO Playbook: Off-Page Factors http://www.sharegoodthings.net/2014-seo-playbook-off-page-factors-2/ http://www.sharegoodthings.net/2014-seo-playbook-off-page-factors-2/#comments Tue, 31 Dec 2013 07:26:15 +0000 gftshappy http://www.sharegoodthings.net/2014-seo-playbook-off-page-factors-2/ Continue reading →]]> Are you ready for 2014? Today’s column marks the third and final entry in my annual SEO Playbook. Part 1 primarily focused on what Hummingbird will mean for marketers in 2014, especially as it relates to content and authority. Part 2 took an updated look at on-page SEO factors, including…

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]]> http://www.sharegoodthings.net/2014-seo-playbook-off-page-factors-2/feed/ 0 2014 SEO Playbook: Off-Page Factors http://www.sharegoodthings.net/2014-seo-playbook-off-page-factors/ http://www.sharegoodthings.net/2014-seo-playbook-off-page-factors/#comments Mon, 30 Dec 2013 17:22:57 +0000 gftshappy http://www.sharegoodthings.net/2014-seo-playbook-off-page-factors/ Continue reading →]]> Are you ready for 2014? Today’s column marks the third and final entry in my annual SEO Playbook. Part 1 primarily focused on what Hummingbird will mean for marketers in 2014, especially as it relates to content and authority. Part 2 took an updated look at on-page SEO factors, including…

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