Share Good Things » Phrase http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 Google Ads: Phrase and broad match keywords that are identical to a query are now preferred http://www.sharegoodthings.net/google-ads-phrase-and-broad-match-keywords-that-are-identical-to-a-query-are-now-preferred/ http://www.sharegoodthings.net/google-ads-phrase-and-broad-match-keywords-that-are-identical-to-a-query-are-now-preferred/#comments Thu, 23 Sep 2021 22:22:28 +0000 gftshappy http://www.sharegoodthings.net/google-ads-phrase-and-broad-match-keywords-that-are-identical-to-a-query-are-now-preferred/ Continue reading →]]> Google has also provided new details for when searches are identical to a given keyword as well as when a search isn’t identical to any of an advertiser’s keywords.

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]]> http://www.sharegoodthings.net/google-ads-phrase-and-broad-match-keywords-that-are-identical-to-a-query-are-now-preferred/feed/ 0 Phrase match is now the same across Microsoft Advertising and Google Ads; Wednesday’s daily brief http://www.sharegoodthings.net/phrase-match-is-now-the-same-across-microsoft-advertising-and-google-ads-wednesdays-daily-brief/ http://www.sharegoodthings.net/phrase-match-is-now-the-same-across-microsoft-advertising-and-google-ads-wednesdays-daily-brief/#comments Thu, 06 May 2021 01:22:22 +0000 gftshappy http://www.sharegoodthings.net/phrase-match-is-now-the-same-across-microsoft-advertising-and-google-ads-wednesdays-daily-brief/ Plus, nearly half of TikTok users have purchased something they saw on the platform

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]]> http://www.sharegoodthings.net/phrase-match-is-now-the-same-across-microsoft-advertising-and-google-ads-wednesdays-daily-brief/feed/ 0 Microsoft Advertising to treat phrase match the same way Google Ads does http://www.sharegoodthings.net/microsoft-advertising-to-treat-phrase-match-the-same-way-google-ads-does/ http://www.sharegoodthings.net/microsoft-advertising-to-treat-phrase-match-the-same-way-google-ads-does/#comments Wed, 05 May 2021 04:22:20 +0000 gftshappy http://www.sharegoodthings.net/microsoft-advertising-to-treat-phrase-match-the-same-way-google-ads-does/ The new treatment will begin in mid-May.

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]]> http://www.sharegoodthings.net/microsoft-advertising-to-treat-phrase-match-the-same-way-google-ads-does/feed/ 0 Google’s updated phrase match simplifies keywords and worries advertisers http://www.sharegoodthings.net/googles-updated-phrase-match-simplifies-keywords-and-worries-advertisers/ http://www.sharegoodthings.net/googles-updated-phrase-match-simplifies-keywords-and-worries-advertisers/#comments Tue, 09 Feb 2021 14:23:00 +0000 gftshappy http://www.sharegoodthings.net/googles-updated-phrase-match-simplifies-keywords-and-worries-advertisers/ Continue reading →]]> What advertisers are gaining and losing under the new treatment, and what they can do to prepare for the rollout.

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]]> http://www.sharegoodthings.net/googles-updated-phrase-match-simplifies-keywords-and-worries-advertisers/feed/ 0 Google expands phrase match to include broad match modifier traffic http://www.sharegoodthings.net/google-expands-phrase-match-to-include-broad-match-modifier-traffic/ http://www.sharegoodthings.net/google-expands-phrase-match-to-include-broad-match-modifier-traffic/#comments Thu, 04 Feb 2021 22:23:07 +0000 gftshappy http://www.sharegoodthings.net/google-expands-phrase-match-to-include-broad-match-modifier-traffic/ Broad match modifier will be phased out as part of the change.

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]]> http://www.sharegoodthings.net/google-expands-phrase-match-to-include-broad-match-modifier-traffic/feed/ 0 Stop phrase and broad match modifier keywords from unnecessarily spending on close variants with this script http://www.sharegoodthings.net/stop-phrase-and-broad-match-modifier-keywords-from-unnecessarily-spending-on-close-variants-with-this-script/ http://www.sharegoodthings.net/stop-phrase-and-broad-match-modifier-keywords-from-unnecessarily-spending-on-close-variants-with-this-script/#comments Sat, 22 Feb 2020 09:23:19 +0000 gftshappy http://www.sharegoodthings.net/stop-phrase-and-broad-match-modifier-keywords-from-unnecessarily-spending-on-close-variants-with-this-script/ Continue reading →]]> This script automatically applies phrase match negatives to your BMM and phrase match keywords to prevent them being triggered by close variant search queries.

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]]> http://www.sharegoodthings.net/stop-phrase-and-broad-match-modifier-keywords-from-unnecessarily-spending-on-close-variants-with-this-script/feed/ 0 Google extends same-meaning close variants to phrase match, broad match modifiers http://www.sharegoodthings.net/google-extends-same-meaning-close-variants-to-phrase-match-broad-match-modifiers/ http://www.sharegoodthings.net/google-extends-same-meaning-close-variants-to-phrase-match-broad-match-modifiers/#comments Thu, 01 Aug 2019 15:22:55 +0000 gftshappy http://www.sharegoodthings.net/google-extends-same-meaning-close-variants-to-phrase-match-broad-match-modifiers/ You knew it was coming. Here’s what’s changing.

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]]> http://www.sharegoodthings.net/google-extends-same-meaning-close-variants-to-phrase-match-broad-match-modifiers/feed/ 0 Expanded phrase match negatives: A script for misspellings http://www.sharegoodthings.net/expanded-phrase-match-negatives-a-script-for-misspellings/ http://www.sharegoodthings.net/expanded-phrase-match-negatives-a-script-for-misspellings/#comments Tue, 07 Aug 2018 14:23:33 +0000 gftshappy http://www.sharegoodthings.net/expanded-phrase-match-negatives-a-script-for-misspellings/ Continue reading →]]> Can’t spell? No problem, says contributor Daniel Gilbert. Here is a script that will boost your phrase negative keyword matching by finding the ones you’re failing to catch due to misspellings.

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]]> http://www.sharegoodthings.net/expanded-phrase-match-negatives-a-script-for-misspellings/feed/ 0 Phrase, broad, or broad match modifier: After exact, what’s the next best match type? http://www.sharegoodthings.net/phrase-broad-or-broad-match-modifier-after-exact-whats-the-next-best-match-type/ http://www.sharegoodthings.net/phrase-broad-or-broad-match-modifier-after-exact-whats-the-next-best-match-type/#comments Thu, 01 Mar 2018 15:22:22 +0000 gftshappy http://www.sharegoodthings.net/phrase-broad-or-broad-match-modifier-after-exact-whats-the-next-best-match-type/ Continue reading →]]> Contributor Andy Taylor answers by sharing research that shows deploying multiple match types produces little difference between phrase and broad match options. The post Phrase, broad, or broad match modifier: After exact, what’s the next best match type? appeared first on Search Engine Land.

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]]> http://www.sharegoodthings.net/phrase-broad-or-broad-match-modifier-after-exact-whats-the-next-best-match-type/feed/ 0 SearchCap: Google AdWords Sitelinks, phrase match & AR http://www.sharegoodthings.net/searchcap-google-adwords-sitelinks-phrase-match-ar-9/ http://www.sharegoodthings.net/searchcap-google-adwords-sitelinks-phrase-match-ar-9/#comments Mon, 28 Aug 2017 10:23:27 +0000 gftshappy http://www.sharegoodthings.net/searchcap-google-adwords-sitelinks-phrase-match-ar-9/ Continue reading →]]> Below is what happened in search today, as reported on and from other places across the web. The post SearchCap: Google AdWords Sitelinks, phrase match & AR appeared first on Search Engine Land.

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