Share Good Things » PeopleBased http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 LiveRamp adds people-based search targeting to IdentityLink http://www.sharegoodthings.net/liveramp-adds-people-based-search-targeting-to-identitylink/ http://www.sharegoodthings.net/liveramp-adds-people-based-search-targeting-to-identitylink/#comments Thu, 08 Jun 2017 15:23:22 +0000 gftshappy http://www.sharegoodthings.net/liveramp-adds-people-based-search-targeting-to-identitylink/ Continue reading →]]> Its new capability allows brands to add missing email addresses to their CRMs for search targeting with Google AdWords. The post LiveRamp adds people-based search targeting to IdentityLink appeared first on Search Engine Land.

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]]> http://www.sharegoodthings.net/liveramp-adds-people-based-search-targeting-to-identitylink/feed/ 0 Grow Customer Lifetime Value with People-Based Search Marketing http://www.sharegoodthings.net/grow-customer-lifetime-value-with-people-based-search-marketing/ http://www.sharegoodthings.net/grow-customer-lifetime-value-with-people-based-search-marketing/#comments Wed, 07 Jun 2017 04:23:45 +0000 gftshappy http://www.sharegoodthings.net/grow-customer-lifetime-value-with-people-based-search-marketing/ Continue reading →]]> It’s time to think beyond the keyword, and tailor your PPC campaigns based on who is actually viewing or clicking your ad. With a people-based approach to your search marketing, you can improve the cross-channel customer experience, optimize PPC campaign performance, and ultimately re-acquire…

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