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Patent suggests how CTR, time on page could be used in search rankings (if Google did that sort of thing)

gftshappy — Sun, 24 Mar 2019 20:22:21 +0000

But no, this doesn’t confirm Google is using engagement metrics in rankings.

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Google patent on related entities and what it means for SEO

gftshappy — Fri, 06 Apr 2018 05:23:42 +0000

Contributor Dave Davies pulls key points from a newly awarded Google patent on related entities and points out the ranking benefits of strengthening entity associations in your SEO and link-building efforts. The post Google patent on related entities and what it means for SEO appeared first on…

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Searchmetrics wins important victory in patent infringement lawsuit

gftshappy — Wed, 24 Jan 2018 11:25:32 +0000

Federal judge invalidates five patents SEO platform provider Brightedge claimed in lawsuit against competitor Searchmetrics. The post Searchmetrics wins important victory in patent infringement lawsuit appeared first on Search Engine Land.

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Searchmetrics wins important victory in patent infringement lawsuit

gftshappy — Wed, 24 Jan 2018 04:24:48 +0000

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Newly-granted Google patent sheds light on how the search engine sees entities

gftshappy — Fri, 13 Jan 2017 19:23:48 +0000

Columnist Dave Davies explains a recent Google patent which hints at how the search engine processes entity information to answer questions. This can provide hints into how SEOs can structure their content to be deemed relevant. The post Newly-granted Google patent sheds light on how the search…

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Exploring a newly-granted Google patent around social signals

gftshappy — Fri, 07 Oct 2016 19:22:36 +0000

Columnist Dave Davies takes a deep dive into a recently published Google patent for clues on how the search giant is thinking about social signals and search results. The post Exploring a newly-granted Google patent around social signals appeared first on Search Engine Land.

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SearchCap: Search In Bing Maps, Google Patent Search & PPC On Mobile

gftshappy — Thu, 16 Jul 2015 22:27:47 +0000

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Search In Bing Maps, Google Patent Search & PPC On Mobile appeared first on Search Engine Land.

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German Design Firm Claims Willful Patent Infringement Over Google Earth

gftshappy — Wed, 26 Feb 2014 11:32:56 +0000

A German design firm is claiming that Google and Google Earth have infringed its patent (USRE44550 E1) and is seeking triple damages under the notion that the infringement was intentional or willful. The firm, ART+COM (“ACI”), makes the following claims: The development history of…

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Google Loses Again In AdWords Patent Infringement Case

gftshappy — Thu, 23 Jan 2014 22:25:03 +0000

A judge has determined patent-holding company Vringo is entitled to additional royalties from Google in a patent infringement case involving Google AdWords. The order stems from a case brought by Vringo subsidiary I/P Engine in 2011 that claimed filtering technology used in Google AdWords violated…

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