Share Good Things » pandemic http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 As UGC gets a pandemic bump, brands need to leverage customer content now http://www.sharegoodthings.net/as-ugc-gets-a-pandemic-bump-brands-need-to-leverage-customer-content-now/ http://www.sharegoodthings.net/as-ugc-gets-a-pandemic-bump-brands-need-to-leverage-customer-content-now/#comments Sat, 08 May 2021 09:22:18 +0000 gftshappy http://www.sharegoodthings.net/as-ugc-gets-a-pandemic-bump-brands-need-to-leverage-customer-content-now/ Continue reading →]]> Luggage maker Calego says the playbook it developed before COVID-19 has really paid off as the importance of UGC grows

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]]> http://www.sharegoodthings.net/as-ugc-gets-a-pandemic-bump-brands-need-to-leverage-customer-content-now/feed/ 0 Microsoft Advertising blocks 1.6 billion ads while dealing with the pandemic, says annual ad quality review http://www.sharegoodthings.net/microsoft-advertising-blocks-1-6-billion-ads-while-dealing-with-the-pandemic-says-annual-ad-quality-review/ http://www.sharegoodthings.net/microsoft-advertising-blocks-1-6-billion-ads-while-dealing-with-the-pandemic-says-annual-ad-quality-review/#comments Thu, 25 Mar 2021 08:22:22 +0000 gftshappy http://www.sharegoodthings.net/microsoft-advertising-blocks-1-6-billion-ads-while-dealing-with-the-pandemic-says-annual-ad-quality-review/ Continue reading →]]> Microsoft says it is committed to keeping the ads in Microsoft Bing fair and in compliance with its ad policies.

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]]> http://www.sharegoodthings.net/microsoft-advertising-blocks-1-6-billion-ads-while-dealing-with-the-pandemic-says-annual-ad-quality-review/feed/ 0 Do you know headless? And what brands fared well in the pandemic; Tuesday’s daily brief http://www.sharegoodthings.net/do-you-know-headless-and-what-brands-fared-well-in-the-pandemic-tuesdays-daily-brief/ http://www.sharegoodthings.net/do-you-know-headless-and-what-brands-fared-well-in-the-pandemic-tuesdays-daily-brief/#comments Tue, 16 Mar 2021 14:22:22 +0000 gftshappy http://www.sharegoodthings.net/do-you-know-headless-and-what-brands-fared-well-in-the-pandemic-tuesdays-daily-brief/ Plus, how ad design impacts sales

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]]> http://www.sharegoodthings.net/do-you-know-headless-and-what-brands-fared-well-in-the-pandemic-tuesdays-daily-brief/feed/ 0 Phone calls critical for business during the pandemic; Tuesday’s daily brief http://www.sharegoodthings.net/phone-calls-critical-for-business-during-the-pandemic-tuesdays-daily-brief/ http://www.sharegoodthings.net/phone-calls-critical-for-business-during-the-pandemic-tuesdays-daily-brief/#comments Wed, 03 Mar 2021 04:22:18 +0000 gftshappy http://www.sharegoodthings.net/phone-calls-critical-for-business-during-the-pandemic-tuesdays-daily-brief/ Plus, we’re introducing research Tuesdays

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]]> http://www.sharegoodthings.net/phone-calls-critical-for-business-during-the-pandemic-tuesdays-daily-brief/feed/ 0 Big brands find pandemic success with e-commerce platforms; Monday’s daily brief http://www.sharegoodthings.net/big-brands-find-pandemic-success-with-e-commerce-platforms-mondays-daily-brief/ http://www.sharegoodthings.net/big-brands-find-pandemic-success-with-e-commerce-platforms-mondays-daily-brief/#comments Mon, 01 Mar 2021 17:24:51 +0000 gftshappy http://www.sharegoodthings.net/big-brands-find-pandemic-success-with-e-commerce-platforms-mondays-daily-brief/ Plus, pitch to speak at SMX

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]]> http://www.sharegoodthings.net/big-brands-find-pandemic-success-with-e-commerce-platforms-mondays-daily-brief/feed/ 0 2020 Google paid search trends that have nothing to do with the pandemic http://www.sharegoodthings.net/2020-google-paid-search-trends-that-have-nothing-to-do-with-the-pandemic/ http://www.sharegoodthings.net/2020-google-paid-search-trends-that-have-nothing-to-do-with-the-pandemic/#comments Wed, 26 Aug 2020 04:32:42 +0000 gftshappy http://www.sharegoodthings.net/2020-google-paid-search-trends-that-have-nothing-to-do-with-the-pandemic/ Continue reading →]]> With close variant taking the place of broad match, limiting keywords isn’t enough for keeping query-to-keyword matches tight.

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]]> http://www.sharegoodthings.net/2020-google-paid-search-trends-that-have-nothing-to-do-with-the-pandemic/feed/ 0 4 things we learned about automated bidding during the pandemic http://www.sharegoodthings.net/4-things-we-learned-about-automated-bidding-during-the-pandemic/ http://www.sharegoodthings.net/4-things-we-learned-about-automated-bidding-during-the-pandemic/#comments Wed, 10 Jun 2020 18:22:23 +0000 gftshappy http://www.sharegoodthings.net/4-things-we-learned-about-automated-bidding-during-the-pandemic/ Continue reading →]]> Smart bidding adapts to changes with reduced budgets, which is better than pausing campaigns, but beware of high impression share with automated bids.

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]]> http://www.sharegoodthings.net/4-things-we-learned-about-automated-bidding-during-the-pandemic/feed/ 0 Shielding your business in a pandemic http://www.sharegoodthings.net/shielding-your-business-in-a-pandemic/ http://www.sharegoodthings.net/shielding-your-business-in-a-pandemic/#comments Wed, 06 May 2020 04:22:51 +0000 gftshappy http://www.sharegoodthings.net/shielding-your-business-in-a-pandemic/ Continue reading →]]> SEO is one of the best channels to invest in right now to attract new customers and reinforce the loyalty of your existing client base.

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]]> http://www.sharegoodthings.net/shielding-your-business-in-a-pandemic/feed/ 0 Google shouldn’t pause algorithm updates during the pandemic, expert SEOs say [Video] http://www.sharegoodthings.net/google-shouldnt-pause-algorithm-updates-during-the-pandemic-expert-seos-say-video/ http://www.sharegoodthings.net/google-shouldnt-pause-algorithm-updates-during-the-pandemic-expert-seos-say-video/#comments Wed, 22 Apr 2020 18:22:37 +0000 gftshappy http://www.sharegoodthings.net/google-shouldnt-pause-algorithm-updates-during-the-pandemic-expert-seos-say-video/ Continue reading →]]> While it’s not business as usual, search engines need to continue to help users, provide vital resources and fight against misinformation.

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]]> http://www.sharegoodthings.net/google-shouldnt-pause-algorithm-updates-during-the-pandemic-expert-seos-say-video/feed/ 0 What location data can tell us about the COVID-19 pandemic http://www.sharegoodthings.net/what-location-data-can-tell-us-about-the-covid-19-pandemic/ http://www.sharegoodthings.net/what-location-data-can-tell-us-about-the-covid-19-pandemic/#comments Thu, 02 Apr 2020 22:22:26 +0000 gftshappy http://www.sharegoodthings.net/what-location-data-can-tell-us-about-the-covid-19-pandemic/ Continue reading →]]> Tools used for ad analytics can provide enormous social insights and even speed recovery, but they require clear safeguards.

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