Share Good Things » Paid http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 3 powerful micro-conversion strategies for paid social http://www.sharegoodthings.net/3-powerful-micro-conversion-strategies-for-paid-social/ http://www.sharegoodthings.net/3-powerful-micro-conversion-strategies-for-paid-social/#comments Sun, 24 Apr 2022 13:22:27 +0000 gftshappy http://www.sharegoodthings.net/3-powerful-micro-conversion-strategies-for-paid-social/ Micro-conversions have the potential to decrease costs and improve conversion rates.

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]]> http://www.sharegoodthings.net/3-powerful-micro-conversion-strategies-for-paid-social/feed/ 0 How paid search marketers can address brand measurement challenges and grow in their careers http://www.sharegoodthings.net/how-paid-search-marketers-can-address-brand-measurement-challenges-and-grow-in-their-careers/ http://www.sharegoodthings.net/how-paid-search-marketers-can-address-brand-measurement-challenges-and-grow-in-their-careers/#comments Thu, 31 Mar 2022 15:22:25 +0000 gftshappy http://www.sharegoodthings.net/how-paid-search-marketers-can-address-brand-measurement-challenges-and-grow-in-their-careers/ Continue reading →]]> Brands are facing huge data measurement challenges. At SMX Next, Pascal Skropke and Andreas Reiffen show how paid search marketers can address them — and meet career goals along the way.

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]]> http://www.sharegoodthings.net/how-paid-search-marketers-can-address-brand-measurement-challenges-and-grow-in-their-careers/feed/ 0 How to be a competitive paid search marketer in 2022 http://www.sharegoodthings.net/how-to-be-a-competitive-paid-search-marketer-in-2022/ http://www.sharegoodthings.net/how-to-be-a-competitive-paid-search-marketer-in-2022/#comments Thu, 03 Mar 2022 08:22:45 +0000 gftshappy http://www.sharegoodthings.net/how-to-be-a-competitive-paid-search-marketer-in-2022/ Continue reading →]]> The paid search landscape is more competitive than ever. In a recent webinar, Ashley Fletcher showed how marketers can stay ahead of the curve.

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]]> http://www.sharegoodthings.net/how-to-be-a-competitive-paid-search-marketer-in-2022/feed/ 0 4 ways to boost your paid search performance http://www.sharegoodthings.net/4-ways-to-boost-your-paid-search-performance/ http://www.sharegoodthings.net/4-ways-to-boost-your-paid-search-performance/#comments Sun, 13 Feb 2022 06:22:21 +0000 gftshappy http://www.sharegoodthings.net/4-ways-to-boost-your-paid-search-performance/ Continue reading →]]> You are swimming in data. Here’s how to unlock insights for better ad copy relevancy, targeting, and timing.

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]]> http://www.sharegoodthings.net/4-ways-to-boost-your-paid-search-performance/feed/ 0 Google ad label experiment makes it easier to distinguish paid results http://www.sharegoodthings.net/google-ad-label-experiment-makes-it-easier-to-distinguish-paid-results/ http://www.sharegoodthings.net/google-ad-label-experiment-makes-it-easier-to-distinguish-paid-results/#comments Sat, 12 Feb 2022 16:22:32 +0000 gftshappy http://www.sharegoodthings.net/google-ad-label-experiment-makes-it-easier-to-distinguish-paid-results/ The design is a throwback to 2017’s green, boxed ad labels.

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]]> http://www.sharegoodthings.net/google-ad-label-experiment-makes-it-easier-to-distinguish-paid-results/feed/ 0 Search incrementality: How paid and organic work together for better performance http://www.sharegoodthings.net/search-incrementality-how-paid-and-organic-work-together-for-better-performance/ http://www.sharegoodthings.net/search-incrementality-how-paid-and-organic-work-together-for-better-performance/#comments Fri, 07 Jan 2022 12:22:53 +0000 gftshappy http://www.sharegoodthings.net/search-incrementality-how-paid-and-organic-work-together-for-better-performance/ Continue reading →]]> Can you stop bidding on brand terms and rely purely on organic rankings? Probably not. At SMX Next, Jonathan Kagan shared how organic and paid can overdeliver together and how to evaluate paid search incrementality.

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]]> http://www.sharegoodthings.net/search-incrementality-how-paid-and-organic-work-together-for-better-performance/feed/ 0 How successful marketers plan paid media in a changing world http://www.sharegoodthings.net/how-successful-marketers-plan-paid-media-in-a-changing-world/ http://www.sharegoodthings.net/how-successful-marketers-plan-paid-media-in-a-changing-world/#comments Thu, 09 Dec 2021 08:22:28 +0000 gftshappy http://www.sharegoodthings.net/how-successful-marketers-plan-paid-media-in-a-changing-world/ Continue reading →]]> Uncertainty has defined much of the past two years. At SMX Next, PPC professionals shared how marketers can develop adaptable plans to overcome the unforeseen.

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]]> http://www.sharegoodthings.net/how-successful-marketers-plan-paid-media-in-a-changing-world/feed/ 0 Microsoft Advertising announces Unified Smart: A single management solution for multi-channel paid advertising and social media http://www.sharegoodthings.net/microsoft-advertising-announces-unified-smart-a-single-management-solution-for-multi-channel-paid-advertising-and-social-media/ http://www.sharegoodthings.net/microsoft-advertising-announces-unified-smart-a-single-management-solution-for-multi-channel-paid-advertising-and-social-media/#comments Sun, 30 May 2021 06:22:20 +0000 gftshappy http://www.sharegoodthings.net/microsoft-advertising-announces-unified-smart-a-single-management-solution-for-multi-channel-paid-advertising-and-social-media/ Continue reading →]]> The solution will not charge management or service fees or commissions. Businesses will only pay for their ad spend.

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]]> http://www.sharegoodthings.net/microsoft-advertising-announces-unified-smart-a-single-management-solution-for-multi-channel-paid-advertising-and-social-media/feed/ 0 How and why you should pause paid search (for science) http://www.sharegoodthings.net/how-and-why-you-should-pause-paid-search-for-science/ http://www.sharegoodthings.net/how-and-why-you-should-pause-paid-search-for-science/#comments Fri, 28 May 2021 19:22:33 +0000 gftshappy http://www.sharegoodthings.net/how-and-why-you-should-pause-paid-search-for-science/ Continue reading →]]> With the right structure and parameters, pausing paid search can be an invaluable source of data for PPC professionals.

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]]> http://www.sharegoodthings.net/how-and-why-you-should-pause-paid-search-for-science/feed/ 0 Australia gets News Showcase and how Google handles duplicate content for paid and organic: Monday’s daily brief http://www.sharegoodthings.net/australia-gets-news-showcase-and-how-google-handles-duplicate-content-for-paid-and-organic-mondays-daily-brief/ http://www.sharegoodthings.net/australia-gets-news-showcase-and-how-google-handles-duplicate-content-for-paid-and-organic-mondays-daily-brief/#comments Mon, 08 Feb 2021 17:22:32 +0000 gftshappy http://www.sharegoodthings.net/australia-gets-news-showcase-and-how-google-handles-duplicate-content-for-paid-and-organic-mondays-daily-brief/ Plus, Google Ads Auto Applied Recommendations explained

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