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Geotargeting optimization: How region impacts your PPC results

gftshappy — Thu, 10 Mar 2022 08:23:45 +0000

Geotargeting is a critical optimization tactic. Learn how analyzing paid search results by regions may unlock greater ROI.

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Twitter launches Site Visit Optimization goal and Aggregated Measurement for campaigns aimed at driving site traffic

gftshappy — Sun, 30 Jan 2022 06:23:04 +0000

Site Visit Optimization may offer more efficiency, while Aggregated Measurement could improve attribution.

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Google Ads’ new conversion goals group conversion actions for account- and campaign-level bidding optimization

gftshappy — Tue, 02 Nov 2021 07:22:26 +0000

The company also introduced a new troubleshooting tool for conversion tags as well as explanations for Search campaigns.

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Microsoft Ads announces optimization score

gftshappy — Wed, 08 Sep 2021 18:22:36 +0000

The availability of Optimization Score in Microsoft Ads now means advertisers have the option to ensure they understand all of the recommendations and consider options they may not have before.

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Actionable conversion optimization tactics — just $99

gftshappy — Mon, 19 Jul 2021 17:22:43 +0000

Secure your spot now — Early Bird rates expire next Saturday, July 31!

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Google changes Core Web Vitals metrics; How to use lab and field data for optimization

gftshappy — Tue, 08 Jun 2021 14:23:11 +0000

Field data, considered towards rankings, will vary depending on real-world user device power, screen size, and network connectivity. Lab data has default values for these and, (except in the case of Page Speed Insights), can be calibrated by developers to simulate all manner of conditions.

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The Email Marketing Periodic Table: Manage deliverability and optimization like a scientist

gftshappy — Sat, 29 May 2021 09:22:38 +0000

This new resource gives marketers insights into the building blocks for good campaigns.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Featured snippets: The 9 rules of optimization

gftshappy — Thu, 05 Nov 2020 08:22:41 +0000

Here’s a set of guidelines to follow when optimizing for the featured snippet – like using an “is” statement and defining the topic concisely.

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Feedback optimization: A user-first approach to SEO

gftshappy — Thu, 30 Jul 2020 15:22:23 +0000

Feedback optimization is the process of using readers’ comments to improve your content. See how this strategy can improve SEO performance while creating better search results for your audience.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Product feed optimization: Here’s more reason to use those attributes

gftshappy — Sat, 25 Jul 2020 02:22:26 +0000

Google is surfacing product attributes such as “Material” in Shopping ads.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing