Share Good Things » Opportunity http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 Video Extensions in Microsoft Advertising give search marketers opportunity to test video ads in SERPs http://www.sharegoodthings.net/video-extensions-in-microsoft-advertising-give-search-marketers-opportunity-to-test-video-ads-in-serps/ http://www.sharegoodthings.net/video-extensions-in-microsoft-advertising-give-search-marketers-opportunity-to-test-video-ads-in-serps/#comments Fri, 16 Jul 2021 12:23:10 +0000 gftshappy http://www.sharegoodthings.net/video-extensions-in-microsoft-advertising-give-search-marketers-opportunity-to-test-video-ads-in-serps/ Continue reading →]]> Video Extensions give advertisers the opportunity to test new types of visual ads directly in search results.

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]]> http://www.sharegoodthings.net/video-extensions-in-microsoft-advertising-give-search-marketers-opportunity-to-test-video-ads-in-serps/feed/ 0 Searching for Opportunity: How COOP Careers is Changing the Digital Marketing Hiring Landscape http://www.sharegoodthings.net/searching-for-opportunity-how-coop-careers-is-changing-the-digital-marketing-hiring-landscape/ http://www.sharegoodthings.net/searching-for-opportunity-how-coop-careers-is-changing-the-digital-marketing-hiring-landscape/#comments Fri, 11 Dec 2020 12:22:45 +0000 gftshappy http://www.sharegoodthings.net/searching-for-opportunity-how-coop-careers-is-changing-the-digital-marketing-hiring-landscape/ Continue reading →]]> From fighting “culture fit” based hiring, to training first-generation college grads on Google Ads, find out about the impact COOP Careers is making.

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]]> http://www.sharegoodthings.net/searching-for-opportunity-how-coop-careers-is-changing-the-digital-marketing-hiring-landscape/feed/ 0 Majority of chains call local-digital marketing an ‘untapped opportunity’ http://www.sharegoodthings.net/majority-of-chains-call-local-digital-marketing-an-untapped-opportunity/ http://www.sharegoodthings.net/majority-of-chains-call-local-digital-marketing-an-untapped-opportunity/#comments Thu, 13 Aug 2020 01:22:38 +0000 gftshappy http://www.sharegoodthings.net/majority-of-chains-call-local-digital-marketing-an-untapped-opportunity/ But 77% of multi-location marketers complain that executing a local-digital strategy is very challenging.

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]]> http://www.sharegoodthings.net/majority-of-chains-call-local-digital-marketing-an-untapped-opportunity/feed/ 0 What the numbers tell us about the current voice search opportunity http://www.sharegoodthings.net/what-the-numbers-tell-us-about-the-current-voice-search-opportunity/ http://www.sharegoodthings.net/what-the-numbers-tell-us-about-the-current-voice-search-opportunity/#comments Tue, 02 Apr 2019 00:22:19 +0000 gftshappy http://www.sharegoodthings.net/what-the-numbers-tell-us-about-the-current-voice-search-opportunity/ Continue reading →]]> Since we can’t segment voice from typed interactions in performance reports easily, it’s helpful optimization for voice search overlaps with traditional search.

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]]> http://www.sharegoodthings.net/what-the-numbers-tell-us-about-the-current-voice-search-opportunity/feed/ 0 Product listing ads, digital co-op and the $13 billion opportunity http://www.sharegoodthings.net/product-listing-ads-digital-co-op-and-the-13-billion-opportunity/ http://www.sharegoodthings.net/product-listing-ads-digital-co-op-and-the-13-billion-opportunity/#comments Wed, 21 Nov 2018 11:23:29 +0000 gftshappy http://www.sharegoodthings.net/product-listing-ads-digital-co-op-and-the-13-billion-opportunity/ Continue reading →]]> By joining forces with brands, retailers making a PLA co-op spend can bid more aggressively and expand their profile where it matters.

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]]> http://www.sharegoodthings.net/product-listing-ads-digital-co-op-and-the-13-billion-opportunity/feed/ 0 How to forecast the revenue opportunity for the coveted ‘position 0’ http://www.sharegoodthings.net/how-to-forecast-the-revenue-opportunity-for-the-coveted-position-0/ http://www.sharegoodthings.net/how-to-forecast-the-revenue-opportunity-for-the-coveted-position-0/#comments Sun, 03 Jun 2018 20:22:44 +0000 gftshappy http://www.sharegoodthings.net/how-to-forecast-the-revenue-opportunity-for-the-coveted-position-0/ Continue reading →]]> Everyone wants to command that coveted ‘position 0’ for regular and voice-based search, but that doesn’t mean you can, says contributor Karen Bone. Here’s how to figure out if it’s worth trying.

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]]> http://www.sharegoodthings.net/how-to-forecast-the-revenue-opportunity-for-the-coveted-position-0/feed/ 0 Moving to HTTPS? Don’t miss this unique opportunity! http://www.sharegoodthings.net/moving-to-https-dont-miss-this-unique-opportunity/ http://www.sharegoodthings.net/moving-to-https-dont-miss-this-unique-opportunity/#comments Mon, 02 Oct 2017 17:29:19 +0000 gftshappy http://www.sharegoodthings.net/moving-to-https-dont-miss-this-unique-opportunity/ Continue reading →]]> Google recently announced that forms on web pages over HTTP will be marked as ‘not secure’ in Chrome starting this month. Columnist Fili Wiese believes this presents a good opportunity to make the switch to HTTPS — and that webmasters can take advantage of this switch to implement other SEO…

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]]> http://www.sharegoodthings.net/moving-to-https-dont-miss-this-unique-opportunity/feed/ 0 SEO in 2017: Seizing opportunity, evangelizing success, achieving overarching growth http://www.sharegoodthings.net/seo-in-2017-seizing-opportunity-evangelizing-success-achieving-overarching-growth/ http://www.sharegoodthings.net/seo-in-2017-seizing-opportunity-evangelizing-success-achieving-overarching-growth/#comments Thu, 29 Dec 2016 22:22:20 +0000 gftshappy http://www.sharegoodthings.net/seo-in-2017-seizing-opportunity-evangelizing-success-achieving-overarching-growth/ Continue reading →]]> Columnist Jim Yu contends that to succeed in 2017, brands will need to coordinate organic and paid search marketing disciplines and understand how they can work together to build the relationship with customers. The post SEO in 2017: Seizing opportunity, evangelizing success, achieving…

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]]> http://www.sharegoodthings.net/seo-in-2017-seizing-opportunity-evangelizing-success-achieving-overarching-growth/feed/ 0 Uncovering the white spaces of opportunity for local search http://www.sharegoodthings.net/uncovering-the-white-spaces-of-opportunity-for-local-search/ http://www.sharegoodthings.net/uncovering-the-white-spaces-of-opportunity-for-local-search/#comments Fri, 23 Dec 2016 12:23:06 +0000 gftshappy http://www.sharegoodthings.net/uncovering-the-white-spaces-of-opportunity-for-local-search/ Continue reading →]]> With “near me” mobile moments surging, contributor Jon Schepke contends that brands must use the context of location across all their search marketing efforts — paid, earned and owned. The post Uncovering the white spaces of opportunity for local search appeared first on Search Engine Land.

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]]> http://www.sharegoodthings.net/uncovering-the-white-spaces-of-opportunity-for-local-search/feed/ 0 Global SEO: A huge opportunity + 5 tips for success http://www.sharegoodthings.net/global-seo-a-huge-opportunity-5-tips-for-success/ http://www.sharegoodthings.net/global-seo-a-huge-opportunity-5-tips-for-success/#comments Sat, 07 May 2016 16:22:49 +0000 gftshappy http://www.sharegoodthings.net/global-seo-a-huge-opportunity-5-tips-for-success/ Continue reading →]]> According to columnist Christian Sculthorp, you may be missing out on a 6-billion-person market. Have you thought about going global with your SEO? The post Global SEO: A huge opportunity + 5 tips for success appeared first on Search Engine Land.

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