Share Good Things » Opportunities

Contextual links in featured snippets may present new opportunities and risks

gftshappy — Sat, 23 Jan 2021 02:24:58 +0000

The change has SEOs questioning which sites will win and which will lose, but one thing is certain: Nobody is going to stop optimizing for featured snippets.

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Branding opportunities on Amazon: Not just for retailers anymore

gftshappy — Mon, 20 Jul 2020 18:13:50 +0000

For brands selling on Amazon, it’s a no-brainer, but Merkle’s Danielle Waller suggests plenty of opportunities in other verticals.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How to evaluate content marketing opportunities during COVID [Video]

gftshappy — Thu, 21 May 2020 08:22:23 +0000

“It’s easy to get to get stuck on the pandemic, but how it’s impacting day-to-day lives ties a lot to different businesses,” said Amanda Milligan on Live with Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Video: John Morabito on uncovering opportunities in branded search

gftshappy — Thu, 16 Jan 2020 01:22:24 +0000

You don’t want your resellers or competitors outranking you for your own brand name and product names.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SMX Overtime: Opportunities and challenges for conversational voice search

gftshappy — Thu, 19 Dec 2019 08:22:45 +0000

Expert search marketer and SMX speaker, Eric Enge, explains why brands need to better understand voice apps and interactions to meet their user needs.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Finding content marketing opportunities that influence search performance

gftshappy — Sat, 03 Aug 2019 09:22:24 +0000

Start with your existing pages to identify opportunities, which typically involve some form of repurposing, reformatting and updating.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Emoji SEO presents opportunities for video

gftshappy — Thu, 18 Jul 2019 15:22:43 +0000

Emoji search hasn’t quite caught on, but emojis still pose some interesting opportunities for your organic visibility.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Missed opportunities: Here’s a checklist to stay on track

gftshappy — Fri, 07 Dec 2018 12:23:12 +0000

Companies of all sizes make similar mistakes and these common ones can be avoided when you’re paying attention to the details.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google Drive rebrands, visual and voice search, Amazon’s ad opportunities & more

gftshappy — Tue, 21 Aug 2018 07:22:25 +0000

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Old content in Google, CRO tools, missing mobile opportunities & more

gftshappy — Sat, 18 Aug 2018 02:22:53 +0000

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing