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Google’s next chapter for metrics to focus on clarity once ‘average position’ is removed

gftshappy — Mon, 04 Mar 2019 03:22:57 +0000

Fred Vallaeys explains why advertisers need to rethink bidding strategies and position metrics now that Google has announced it will sunset one of its oldest metrics later this year.

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Initial Interest Confusion rears its ugly head once more in trademark infringement case

gftshappy — Sat, 27 May 2017 23:24:07 +0000

Columnist Chris Silver Smith details recent trademark infringement cases in which site search results pages caused legal issues for retailer sites. E-commerce businesses should take notice! The post Initial Interest Confusion rears its ugly head once more in trademark infringement case appeared…

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Initial Interest Confusion rears its ugly head once more in trademark infringement case

gftshappy — Fri, 26 May 2017 19:28:24 +0000

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

For Festivus, Google Once Again Provides A Festivus Pole

gftshappy — Thu, 24 Dec 2015 01:22:25 +0000

Google isn’t doing the traditional “Airing of Grievances” but a virtual pole shows its Festivus spirit. The post For Festivus, Google Once Again Provides A Festivus Pole appeared first on Search Engine Land.

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The Yahoo Directory — Once The Internet’s Most Important Search Engine — Is To Close

gftshappy — Sat, 27 Sep 2014 09:25:47 +0000

For some, it may seem like there has always been Google, and it’s always been the main way people have found things on the web. But before Google, there was the Yahoo Directory and its hand-compiled list of websites, organized into topics. Now, the venerable Yahoo Directory is closing. Yahoo…

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Once Were Vikings: Search Marketing In The Nordics

gftshappy — Sun, 15 Jun 2014 06:23:08 +0000

And the winner of this year’s European Search Personality award is… Kristjan Mar Hauksson! With Kristjan being from Iceland, it seems the time is due for a focus on the Nordics. Those who know the region may be thinking fjords, mountains, forests, lakes, volcanoes, kings and castles. Or…

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Bing Ads Starts Allowing Keyword Variations Once Flagged As Duplicate

gftshappy — Wed, 19 Mar 2014 11:27:03 +0000

Just about anyone who has imported a campaign from Google AdWords or uploaded a new keyword set into Bing Ads has experienced the “duplicate keyword” error that occurs when two keywords in an ad group have subtle differences like hyphens or accents. That’s because Bing Ads removes…

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“You only live once. But if you do it right, once is enough.”

gftshappy — Mon, 09 Dec 2013 17:59:22 +0000

“You only live once. But if you do it right, once is enough.”
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“You only live once. But if you do it right, once is enough.”

gftshappy — Thu, 21 Nov 2013 09:57:51 +0000

“You only live once. But if you do it right, once is enough.”
source

“You only live once. But if you do it right, once is enough.”

gftshappy — Thu, 03 Oct 2013 19:58:58 +0000

“You only live once. But if you do it right, once is enough.”
source