Share Good Things » nonbranded http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 Competition forces retailers to rethink the role of branded, non-branded and trademark traffic http://www.sharegoodthings.net/competition-forces-retailers-to-rethink-the-role-of-branded-non-branded-and-trademark-traffic/ http://www.sharegoodthings.net/competition-forces-retailers-to-rethink-the-role-of-branded-non-branded-and-trademark-traffic/#comments Tue, 25 Feb 2020 14:22:29 +0000 gftshappy http://www.sharegoodthings.net/competition-forces-retailers-to-rethink-the-role-of-branded-non-branded-and-trademark-traffic/ Continue reading →]]> The saturated Google Ads landscape is forcing retailers to reconsider the value of traffic at every stage of the shopping journey, particularly at the top of the funnel.

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