Share Good Things » Name” http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 Search Engine Land, SMX name Carolyn Lyden content lead http://www.sharegoodthings.net/search-engine-land-smx-name-carolyn-lyden-content-lead/ http://www.sharegoodthings.net/search-engine-land-smx-name-carolyn-lyden-content-lead/#comments Wed, 06 Jan 2021 18:23:26 +0000 gftshappy http://www.sharegoodthings.net/search-engine-land-smx-name-carolyn-lyden-content-lead/ Continue reading →]]> Having an experienced practitioner leading the content and programming of Search Engine Land and SMX will only mean more high-quality and actionable content for the communities we serve.

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]]> http://www.sharegoodthings.net/search-engine-land-smx-name-carolyn-lyden-content-lead/feed/ 0 Solving an age-old SEO-PPC issue: How to bid on your brand name based on incrementality http://www.sharegoodthings.net/solving-an-age-old-seo-ppc-issue-how-to-bid-on-your-brand-name-based-on-incrementality/ http://www.sharegoodthings.net/solving-an-age-old-seo-ppc-issue-how-to-bid-on-your-brand-name-based-on-incrementality/#comments Fri, 02 Oct 2020 12:22:49 +0000 gftshappy http://www.sharegoodthings.net/solving-an-age-old-seo-ppc-issue-how-to-bid-on-your-brand-name-based-on-incrementality/ Continue reading →]]> There are 4 steps to evaluate your investment of branded keywords – judge performance then segment and calculate incrementality and adjust your targets based on that incrementality.

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]]> http://www.sharegoodthings.net/solving-an-age-old-seo-ppc-issue-how-to-bid-on-your-brand-name-based-on-incrementality/feed/ 0 Here’s some data to help you understand how to rank better with your brand name http://www.sharegoodthings.net/heres-some-data-to-help-you-understand-how-to-rank-better-with-your-brand-name/ http://www.sharegoodthings.net/heres-some-data-to-help-you-understand-how-to-rank-better-with-your-brand-name/#comments Thu, 09 Jan 2020 01:22:33 +0000 gftshappy http://www.sharegoodthings.net/heres-some-data-to-help-you-understand-how-to-rank-better-with-your-brand-name/ Continue reading →]]> When people search your brand name, you want them to see content that you have some control over.

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]]> http://www.sharegoodthings.net/heres-some-data-to-help-you-understand-how-to-rank-better-with-your-brand-name/feed/ 0 No more confusion: Google gives core update a name, and a structure http://www.sharegoodthings.net/no-more-confusion-google-gives-core-update-a-name-and-a-structure/ http://www.sharegoodthings.net/no-more-confusion-google-gives-core-update-a-name-and-a-structure/#comments Sat, 16 Mar 2019 16:22:20 +0000 gftshappy http://www.sharegoodthings.net/no-more-confusion-google-gives-core-update-a-name-and-a-structure/ Continue reading →]]> Google’s Danny Sullivan says this week’s algorithm change will be called the “March 2019 Core Update,” hopes structure will cut back on confusion.

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]]> http://www.sharegoodthings.net/no-more-confusion-google-gives-core-update-a-name-and-a-structure/feed/ 0 SearchCap: Google Ads exact match name and brands in search http://www.sharegoodthings.net/searchcap-google-ads-exact-match-name-and-brands-in-search/ http://www.sharegoodthings.net/searchcap-google-ads-exact-match-name-and-brands-in-search/#comments Thu, 13 Dec 2018 01:23:33 +0000 gftshappy http://www.sharegoodthings.net/searchcap-google-ads-exact-match-name-and-brands-in-search/ Continue reading →]]> Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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]]> http://www.sharegoodthings.net/searchcap-google-ads-exact-match-name-and-brands-in-search/feed/ 0 Cast your vote: Let’s give ‘exact match’ real meaning with a new name http://www.sharegoodthings.net/cast-your-vote-lets-give-exact-match-real-meaning-with-a-new-name/ http://www.sharegoodthings.net/cast-your-vote-lets-give-exact-match-real-meaning-with-a-new-name/#comments Fri, 23 Nov 2018 12:22:36 +0000 gftshappy http://www.sharegoodthings.net/cast-your-vote-lets-give-exact-match-real-meaning-with-a-new-name/ We’re holding a totally unauthorized vote to rename exact match. Cast your best ideas!

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]]> http://www.sharegoodthings.net/cast-your-vote-lets-give-exact-match-real-meaning-with-a-new-name/feed/ 0 Google receives search warrant for identities of everyone who searched crime victim’s name http://www.sharegoodthings.net/google-receives-search-warrant-for-identities-of-everyone-who-searched-crime-victims-name/ http://www.sharegoodthings.net/google-receives-search-warrant-for-identities-of-everyone-who-searched-crime-victims-name/#comments Fri, 17 Mar 2017 19:22:32 +0000 gftshappy http://www.sharegoodthings.net/google-receives-search-warrant-for-identities-of-everyone-who-searched-crime-victims-name/ Continue reading →]]> If this overly broad warrant were duplicated in other jurisdictions, local law enforcement might use Google as a first stop in their investigations. The post Google receives search warrant for identities of everyone who searched crime victim’s name appeared first on Search Engine Land.

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]]> http://www.sharegoodthings.net/google-receives-search-warrant-for-identities-of-everyone-who-searched-crime-victims-name/feed/ 0 10 domain name secrets to repair your online reputation http://www.sharegoodthings.net/10-domain-name-secrets-to-repair-your-online-reputation/ http://www.sharegoodthings.net/10-domain-name-secrets-to-repair-your-online-reputation/#comments Sun, 04 Dec 2016 13:23:31 +0000 gftshappy http://www.sharegoodthings.net/10-domain-name-secrets-to-repair-your-online-reputation/ Continue reading →]]> If you’re trying to fix your personal reputation online, looking toward your domain name is a valuable first step. Columnist Chris Silver Smith explains some options beyond setting up YourName.com. The post 10 domain name secrets to repair your online reputation appeared first on Search Engine…

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]]> http://www.sharegoodthings.net/10-domain-name-secrets-to-repair-your-online-reputation/feed/ 0 Yandex Rolls Out Mobile-Friendly Algorithm In Russia, Code Name Vladivostok http://www.sharegoodthings.net/yandex-rolls-out-mobile-friendly-algorithm-in-russia-code-name-vladivostok/ http://www.sharegoodthings.net/yandex-rolls-out-mobile-friendly-algorithm-in-russia-code-name-vladivostok/#comments Tue, 02 Feb 2016 14:22:35 +0000 gftshappy http://www.sharegoodthings.net/yandex-rolls-out-mobile-friendly-algorithm-in-russia-code-name-vladivostok/ Continue reading →]]> The largest Russian search engine has launched their mobile-friendly algorithm today. The post Yandex Rolls Out Mobile-Friendly Algorithm In Russia, Code Name Vladivostok appeared first on Search Engine Land.

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]]> http://www.sharegoodthings.net/yandex-rolls-out-mobile-friendly-algorithm-in-russia-code-name-vladivostok/feed/ 0 Mount McKinley Becomes Mt. Denali On Google Maps; Bing Stays With Old Name http://www.sharegoodthings.net/mount-mckinley-becomes-mt-denali-on-google-maps-bing-stays-with-old-name/ http://www.sharegoodthings.net/mount-mckinley-becomes-mt-denali-on-google-maps-bing-stays-with-old-name/#comments Tue, 01 Sep 2015 00:22:32 +0000 gftshappy http://www.sharegoodthings.net/mount-mckinley-becomes-mt-denali-on-google-maps-bing-stays-with-old-name/ Continue reading →]]> Restored to its native name by US President Barack Obama, the transformation has yet to fully complete on the major search engines. The post Mount McKinley Becomes Mt. Denali On Google Maps; Bing Stays With Old Name appeared first on Search Engine Land.

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]]> http://www.sharegoodthings.net/mount-mckinley-becomes-mt-denali-on-google-maps-bing-stays-with-old-name/feed/ 0