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5 things your Google Data Studio PPC Dashboard must have

gftshappy — Thu, 10 Mar 2022 15:22:32 +0000

Set yourself up for more success. Learn how to take your PPC dashboard from good to great using Google Data Studio.

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Google brand SERPs: Why you must dominate People Also Ask

gftshappy — Sun, 06 Mar 2022 13:22:35 +0000

It’s time to pay attention to People Also Asked questions asked around and about your brand in Google’s SERPs. Here’s why.

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Financial services advertisers in the UK must meet Google verification requirements by August 2021

gftshappy — Fri, 02 Jul 2021 05:24:24 +0000

ensure you meet the verification requirements to distinguish yourself from spam financial service advertisers and to prevent suspension.

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Soapbox: SEO community must temper responses when idea-sharing to avoid shaming

gftshappy — Thu, 20 Feb 2020 15:23:50 +0000

If our focus is to gaslight others in the cause of righteousness, then we’re on a path to the dark side. There is a difference between truth and cruelty.

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SEOs must focus on intent research practices in 2020

gftshappy — Fri, 03 Jan 2020 19:22:27 +0000

It is more important than ever to update your research methods since the release of BERT and the evolution of natural language processing.

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7 essential Google Analytics reports every marketer must know

gftshappy — Mon, 30 May 2016 17:22:46 +0000

You may be using Google Analytics, but are you using it to its full potential? Contributor Khalid Saleh lays out 7 key reports with which every marketer should be familiar. The post 7 essential Google Analytics reports every marketer must know appeared first on Search Engine Land.

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3 Reasons B2B Marketers Must Embrace Mobile… Now

gftshappy — Sat, 30 Jan 2016 16:23:47 +0000

Have you optimized your B2B website for mobile search? If not, columnist Patricia Hursh explains why you must work to become mobile-friendly immediately. The post 3 Reasons B2B Marketers Must Embrace Mobile… Now appeared first on Search Engine Land.

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14 Billion Reasons You Must Look At These 5 Underutilized Local Marketing Strategies

gftshappy — Mon, 14 Sep 2015 17:24:02 +0000

These overlooked search and marketing practices save you time, require minimal investment, or even pay for themselves. Columnist Wesley Young shows you how to get the best bang for your marketing buck with these underused tactics. The post 14 Billion Reasons You Must Look At These 5 Underutilized…

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Why You Must Account For Seasonality In SEO & SEM Projections

gftshappy — Tue, 07 Apr 2015 14:22:34 +0000

Contributor John Lincoln provides tips for how to create projections for clients that take seasonality into account when estimating the impact of your SEO and SEM efforts. The post Why You Must Account For Seasonality In SEO & SEM Projections appeared first on Search Engine Land.

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Reaching The Modern Family: Cross-Device Advertising Is A Must

gftshappy — Thu, 08 Jan 2015 08:22:41 +0000

Are you deploying a cross-device search strategy to capture users as they move between devices? Columnist John Cosley of Bing notes that you’re missing out if not. The post Reaching The Modern Family: Cross-Device Advertising Is A Must appeared first on Search Engine Land.

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