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Google to move the Structured Data testing tool to schema.org

gftshappy — Wed, 16 Dec 2020 11:22:41 +0000

After the SEO backlash around Google announcing it would deprecate the tool, Google decided to migrate it instead.

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Google’s search terms move will make millions in ad spend invisible to advertisers

gftshappy — Thu, 03 Sep 2020 22:22:38 +0000

The change removes visibility into more than 20% of search terms, one agency finds.

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8 ways retailers can move surplus inventory during COVID-19

gftshappy — Mon, 20 Apr 2020 03:22:27 +0000

While these strategies are particularly valuable now, they can be applied any time surplus inventory is an issue.

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Static reports are dead: Here’s why you need to move to Google Data Studio

gftshappy — Fri, 03 May 2019 12:22:22 +0000

With real-time reporting, interactivity and shareability, dynamic dashboards are a time-saver for marketers and keep clients informed.

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Google Analytics 360 & the Move to Enterprise Analytics

gftshappy — Sat, 22 Apr 2017 09:23:51 +0000

As a digital marketer, odds are that you rely on digital analytics as a major part of your toolkit. With its massive adoption in the market, odds are also good that the tool you’re using is Google Analytics. But are you really getting the most out of your analytics platform? What’s more, have you…

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Move over Amazon Echo & Google Home: Here comes Microsoft Cortana

gftshappy — Wed, 14 Dec 2016 04:23:22 +0000

Cortana will be baked into a new smart speaker from Harman Kardon to be released next year, potentially the first of many Cortana-powered devices. The post Move over Amazon Echo & Google Home: Here comes Microsoft Cortana appeared first on Search Engine Land.

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SearchCap: Google mobile index, move to Canada & repeat offender penalties

gftshappy — Thu, 10 Nov 2016 01:28:05 +0000

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google mobile index, move to Canada & repeat offender penalties appeared first on Search Engine Land.

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“100% Not Provided Is Not The End Of SEO” Insider Opinions On Google’s Move To Withhold Data

gftshappy — Sat, 28 Sep 2013 16:23:25 +0000

Earlier this week, Google revealed it would be encrypting all search data, rendering website owners unable to see search term information previously offered through the “referrer” system. While Google had encrypted the data two years ago for searches performed by users signed in to…

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