Share Good Things » Modifier http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 Google expands phrase match to include broad match modifier traffic http://www.sharegoodthings.net/google-expands-phrase-match-to-include-broad-match-modifier-traffic/ http://www.sharegoodthings.net/google-expands-phrase-match-to-include-broad-match-modifier-traffic/#comments Thu, 04 Feb 2021 22:23:07 +0000 gftshappy http://www.sharegoodthings.net/google-expands-phrase-match-to-include-broad-match-modifier-traffic/ Broad match modifier will be phased out as part of the change.

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]]> http://www.sharegoodthings.net/google-expands-phrase-match-to-include-broad-match-modifier-traffic/feed/ 0 Stop phrase and broad match modifier keywords from unnecessarily spending on close variants with this script http://www.sharegoodthings.net/stop-phrase-and-broad-match-modifier-keywords-from-unnecessarily-spending-on-close-variants-with-this-script/ http://www.sharegoodthings.net/stop-phrase-and-broad-match-modifier-keywords-from-unnecessarily-spending-on-close-variants-with-this-script/#comments Sat, 22 Feb 2020 09:23:19 +0000 gftshappy http://www.sharegoodthings.net/stop-phrase-and-broad-match-modifier-keywords-from-unnecessarily-spending-on-close-variants-with-this-script/ Continue reading →]]> This script automatically applies phrase match negatives to your BMM and phrase match keywords to prevent them being triggered by close variant search queries.

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]]> http://www.sharegoodthings.net/stop-phrase-and-broad-match-modifier-keywords-from-unnecessarily-spending-on-close-variants-with-this-script/feed/ 0 Phrase, broad, or broad match modifier: After exact, what’s the next best match type? http://www.sharegoodthings.net/phrase-broad-or-broad-match-modifier-after-exact-whats-the-next-best-match-type/ http://www.sharegoodthings.net/phrase-broad-or-broad-match-modifier-after-exact-whats-the-next-best-match-type/#comments Thu, 01 Mar 2018 15:22:22 +0000 gftshappy http://www.sharegoodthings.net/phrase-broad-or-broad-match-modifier-after-exact-whats-the-next-best-match-type/ Continue reading →]]> Contributor Andy Taylor answers by sharing research that shows deploying multiple match types produces little difference between phrase and broad match options. The post Phrase, broad, or broad match modifier: After exact, what’s the next best match type? appeared first on Search Engine Land.

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]]> http://www.sharegoodthings.net/phrase-broad-or-broad-match-modifier-after-exact-whats-the-next-best-match-type/feed/ 0 Plan device-specific user experience strategies with Google AdWords’ bid modifier http://www.sharegoodthings.net/plan-device-specific-user-experience-strategies-with-google-adwords-bid-modifier/ http://www.sharegoodthings.net/plan-device-specific-user-experience-strategies-with-google-adwords-bid-modifier/#comments Sat, 24 Sep 2016 09:23:06 +0000 gftshappy http://www.sharegoodthings.net/plan-device-specific-user-experience-strategies-with-google-adwords-bid-modifier/ Continue reading →]]> Google recently announced some changes to the way bid adjustments works in AdWords. Columnist Thomas Stern explains how this might affect your device-specific bidding strategies. The post Plan device-specific user experience strategies with Google AdWords’ bid modifier appeared first on Search…

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]]> http://www.sharegoodthings.net/plan-device-specific-user-experience-strategies-with-google-adwords-bid-modifier/feed/ 0 Bing Ads Tweaks Its Tune: Desktop/Tablet Traffic To Be Combined, Adding Tablet Bid Modifier http://www.sharegoodthings.net/bing-ads-tweaks-its-tune-desktoptablet-traffic-to-be-combined-adding-tablet-bid-modifier/ http://www.sharegoodthings.net/bing-ads-tweaks-its-tune-desktoptablet-traffic-to-be-combined-adding-tablet-bid-modifier/#comments Wed, 04 Jun 2014 18:23:41 +0000 gftshappy http://www.sharegoodthings.net/bing-ads-tweaks-its-tune-desktoptablet-traffic-to-be-combined-adding-tablet-bid-modifier/ Continue reading →]]> You may recall last spring, Bing Ads issued a manifesto of sorts in response to Google’s announcement of Enhanced Campaigns titled Advertisers Deserve Control: “We do not believe bundling mobile, desktop and tablet advertising together in an opaque manner is in the best interests of our…

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]]> http://www.sharegoodthings.net/bing-ads-tweaks-its-tune-desktoptablet-traffic-to-be-combined-adding-tablet-bid-modifier/feed/ 0 Coping With Enhanced Campaigns & The Problem Of Modifier Stacking http://www.sharegoodthings.net/coping-with-enhanced-campaigns-the-problem-of-modifier-stacking/ http://www.sharegoodthings.net/coping-with-enhanced-campaigns-the-problem-of-modifier-stacking/#comments Thu, 17 Oct 2013 15:23:01 +0000 gftshappy http://www.sharegoodthings.net/coping-with-enhanced-campaigns-the-problem-of-modifier-stacking/ Continue reading →]]> As we predicted a few months back, Enhanced Campaigns and mobile modifiers have been a benefit to those companies that employ them wisely. We’re excited to fold Google’s cross-device and in-store tracking into this mix as well as our own system for understanding micro-conversions….

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