Share Good Things » Models http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 Google Analytics 4 updates include data-driven attribution, machine learning models to fill in measurement gaps and a Search Console integration http://www.sharegoodthings.net/google-analytics-4-updates-include-data-driven-attribution-machine-learning-models-to-fill-in-measurement-gaps-and-a-search-console-integration/ http://www.sharegoodthings.net/google-analytics-4-updates-include-data-driven-attribution-machine-learning-models-to-fill-in-measurement-gaps-and-a-search-console-integration/#comments Tue, 05 Oct 2021 21:22:57 +0000 gftshappy http://www.sharegoodthings.net/google-analytics-4-updates-include-data-driven-attribution-machine-learning-models-to-fill-in-measurement-gaps-and-a-search-console-integration/ Continue reading →]]> Google hasn’t said when it will deprecate Universal Analytics, but the updates and language in the announcement suggest that search marketers should prepare for the change.

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]]> http://www.sharegoodthings.net/google-analytics-4-updates-include-data-driven-attribution-machine-learning-models-to-fill-in-measurement-gaps-and-a-search-console-integration/feed/ 0 Google Ads announces machine learning-based data-driven attribution models in new privacy landscape http://www.sharegoodthings.net/google-ads-announces-machine-learning-based-data-driven-attribution-models-in-new-privacy-landscape/ http://www.sharegoodthings.net/google-ads-announces-machine-learning-based-data-driven-attribution-models-in-new-privacy-landscape/#comments Tue, 28 Sep 2021 07:22:26 +0000 gftshappy http://www.sharegoodthings.net/google-ads-announces-machine-learning-based-data-driven-attribution-models-in-new-privacy-landscape/ Continue reading →]]> In the wake of losing data to FLoC, Google’s new DDA solution seems to offer more attribution options even for smaller accounts

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]]> http://www.sharegoodthings.net/google-ads-announces-machine-learning-based-data-driven-attribution-models-in-new-privacy-landscape/feed/ 0 Google Ads attribution models now support YouTube and Display http://www.sharegoodthings.net/google-ads-attribution-models-now-support-youtube-and-display/ http://www.sharegoodthings.net/google-ads-attribution-models-now-support-youtube-and-display/#comments Tue, 10 Aug 2021 00:22:21 +0000 gftshappy http://www.sharegoodthings.net/google-ads-attribution-models-now-support-youtube-and-display/ Continue reading →]]> The inclusion of YouTube and Display lets advertisers better understand each channel’s contributions to the buyer journey.

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]]> http://www.sharegoodthings.net/google-ads-attribution-models-now-support-youtube-and-display/feed/ 0 Biased language models can result from internet training data http://www.sharegoodthings.net/biased-language-models-can-result-from-internet-training-data/ http://www.sharegoodthings.net/biased-language-models-can-result-from-internet-training-data/#comments Tue, 29 Dec 2020 14:22:43 +0000 gftshappy http://www.sharegoodthings.net/biased-language-models-can-result-from-internet-training-data/ Continue reading →]]> The controversy around AI researcher Timnit Gebru’s exit from Google, and what biased language models may mean for the search industry.

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]]> http://www.sharegoodthings.net/biased-language-models-can-result-from-internet-training-data/feed/ 0 Bing applies AI and natural language models to autosuggest, People Also Ask http://www.sharegoodthings.net/bing-applies-ai-and-natural-language-models-to-autosuggest-people-also-ask/ http://www.sharegoodthings.net/bing-applies-ai-and-natural-language-models-to-autosuggest-people-also-ask/#comments Fri, 25 Sep 2020 12:23:17 +0000 gftshappy http://www.sharegoodthings.net/bing-applies-ai-and-natural-language-models-to-autosuggest-people-also-ask/ Intelligent answers and semantic highlighting are also rolling out to more markets.

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]]> http://www.sharegoodthings.net/bing-applies-ai-and-natural-language-models-to-autosuggest-people-also-ask/feed/ 0 SearchCap: Attribution models, local authenticity & more http://www.sharegoodthings.net/searchcap-attribution-models-local-authenticity-more/ http://www.sharegoodthings.net/searchcap-attribution-models-local-authenticity-more/#comments Sat, 07 Jan 2017 02:22:24 +0000 gftshappy http://www.sharegoodthings.net/searchcap-attribution-models-local-authenticity-more/ Continue reading →]]> Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Brand vs. local Knowledge Graph result: Which is better? Jan 6, 2017 by Tony Edward Columnist Tony Edward explains which Knowledge Graph results are appropriate…

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]]> http://www.sharegoodthings.net/searchcap-attribution-models-local-authenticity-more/feed/ 0 ‘Tis The Season! For Holiday Google Doodles Of Papercraft Models & Cutouts http://www.sharegoodthings.net/tis-the-season-for-holiday-google-doodles-of-papercraft-models-cutouts/ http://www.sharegoodthings.net/tis-the-season-for-holiday-google-doodles-of-papercraft-models-cutouts/#comments Fri, 25 Dec 2015 05:22:20 +0000 gftshappy http://www.sharegoodthings.net/tis-the-season-for-holiday-google-doodles-of-papercraft-models-cutouts/ Continue reading →]]> Special logos for the holidays can also be printed and constructed into houses. The post ‘Tis The Season! For Holiday Google Doodles Of Papercraft Models & Cutouts appeared first on Search Engine Land.

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