Share Good Things » Metrics http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 Google Ads refreshes custom columns UI and adds new metrics http://www.sharegoodthings.net/google-ads-refreshes-custom-columns-ui-and-adds-new-metrics/ http://www.sharegoodthings.net/google-ads-refreshes-custom-columns-ui-and-adds-new-metrics/#comments Fri, 10 Dec 2021 19:22:21 +0000 gftshappy http://www.sharegoodthings.net/google-ads-refreshes-custom-columns-ui-and-adds-new-metrics/ Continue reading →]]> When it rolls out in a few weeks, advertisers will be able to reference Search, Click and Display impression share, phone call metrics, spreadsheet functions and more.

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]]> http://www.sharegoodthings.net/google-ads-refreshes-custom-columns-ui-and-adds-new-metrics/feed/ 0 3 SEO metrics to help secure executive-level buy-in http://www.sharegoodthings.net/3-seo-metrics-to-help-secure-executive-level-buy-in/ http://www.sharegoodthings.net/3-seo-metrics-to-help-secure-executive-level-buy-in/#comments Wed, 01 Dec 2021 18:22:20 +0000 gftshappy http://www.sharegoodthings.net/3-seo-metrics-to-help-secure-executive-level-buy-in/ Continue reading →]]> Campaign metrics alone may not accurately represent your team’s work. At SMX Next, Jessica Bowman shared metrics that can help SEOs change the conversation and get executives to recognize their value.

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]]> http://www.sharegoodthings.net/3-seo-metrics-to-help-secure-executive-level-buy-in/feed/ 0 Google Performance Planner adds support for ineligible campaigns, secondary metrics, “Suggested changes” and specific time ranges http://www.sharegoodthings.net/google-performance-planner-adds-support-for-ineligible-campaigns-secondary-metrics-suggested-changes-and-specific-time-ranges/ http://www.sharegoodthings.net/google-performance-planner-adds-support-for-ineligible-campaigns-secondary-metrics-suggested-changes-and-specific-time-ranges/#comments Wed, 01 Dec 2021 04:22:26 +0000 gftshappy http://www.sharegoodthings.net/google-performance-planner-adds-support-for-ineligible-campaigns-secondary-metrics-suggested-changes-and-specific-time-ranges/ Continue reading →]]> These new features expand Performance Planner’s flexibility, making it potentially more useful for advertisers in more situations.

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]]> http://www.sharegoodthings.net/google-performance-planner-adds-support-for-ineligible-campaigns-secondary-metrics-suggested-changes-and-specific-time-ranges/feed/ 0 Google Merchant Center now shows relative visibility, page overlap rate and higher position rate metrics http://www.sharegoodthings.net/google-merchant-center-now-shows-relative-visibility-page-overlap-rate-and-higher-position-rate-metrics/ http://www.sharegoodthings.net/google-merchant-center-now-shows-relative-visibility-page-overlap-rate-and-higher-position-rate-metrics/#comments Tue, 30 Nov 2021 21:23:16 +0000 gftshappy http://www.sharegoodthings.net/google-merchant-center-now-shows-relative-visibility-page-overlap-rate-and-higher-position-rate-metrics/ Continue reading →]]> The new Competitive visibility report can help merchants get a more defined view of their reach across Shopping ads and free listings, who their competitors are and how visible their offers are compared to their competitors.

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]]> http://www.sharegoodthings.net/google-merchant-center-now-shows-relative-visibility-page-overlap-rate-and-higher-position-rate-metrics/feed/ 0 How infinite scroll will affect your ad metrics; Monday’s daily brief http://www.sharegoodthings.net/how-infinite-scroll-will-affect-your-ad-metrics-mondays-daily-brief/ http://www.sharegoodthings.net/how-infinite-scroll-will-affect-your-ad-metrics-mondays-daily-brief/#comments Tue, 19 Oct 2021 00:22:18 +0000 gftshappy http://www.sharegoodthings.net/how-infinite-scroll-will-affect-your-ad-metrics-mondays-daily-brief/ Plus, we’re all hackers now!

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]]> http://www.sharegoodthings.net/how-infinite-scroll-will-affect-your-ad-metrics-mondays-daily-brief/feed/ 0 Display & Video 360 gets new frequency and reach metrics http://www.sharegoodthings.net/display-video-360-gets-new-frequency-and-reach-metrics/ http://www.sharegoodthings.net/display-video-360-gets-new-frequency-and-reach-metrics/#comments Thu, 29 Jul 2021 22:22:52 +0000 gftshappy http://www.sharegoodthings.net/display-video-360-gets-new-frequency-and-reach-metrics/ The real-time view of reach gains may help advertisers better evaluate campaign performance.

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]]> http://www.sharegoodthings.net/display-video-360-gets-new-frequency-and-reach-metrics/feed/ 0 Google changes Core Web Vitals metrics; How to use lab and field data for optimization http://www.sharegoodthings.net/google-changes-core-web-vitals-metrics-how-to-use-lab-and-field-data-for-optimization/ http://www.sharegoodthings.net/google-changes-core-web-vitals-metrics-how-to-use-lab-and-field-data-for-optimization/#comments Tue, 08 Jun 2021 14:23:11 +0000 gftshappy http://www.sharegoodthings.net/google-changes-core-web-vitals-metrics-how-to-use-lab-and-field-data-for-optimization/ Continue reading →]]> Field data, considered towards rankings, will vary depending on real-world user device power, screen size, and network connectivity. Lab data has default values for these and, (except in the case of Page Speed Insights), can be calibrated by developers to simulate all manner of conditions.

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]]> http://www.sharegoodthings.net/google-changes-core-web-vitals-metrics-how-to-use-lab-and-field-data-for-optimization/feed/ 0 Bing uses user engagement metrics for ranking websites in search http://www.sharegoodthings.net/bing-uses-user-engagement-metrics-for-ranking-websites-in-search/ http://www.sharegoodthings.net/bing-uses-user-engagement-metrics-for-ranking-websites-in-search/#comments Thu, 20 Aug 2020 15:22:22 +0000 gftshappy http://www.sharegoodthings.net/bing-uses-user-engagement-metrics-for-ranking-websites-in-search/ But Bing looks at these signals in a holistic manner for ranking purposes.

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]]> http://www.sharegoodthings.net/bing-uses-user-engagement-metrics-for-ranking-websites-in-search/feed/ 0 Target Google Ads audiences based on new predicted purchase and churn metrics in Google Analytics http://www.sharegoodthings.net/target-google-ads-audiences-based-on-new-predicted-purchase-and-churn-metrics-in-google-analytics/ http://www.sharegoodthings.net/target-google-ads-audiences-based-on-new-predicted-purchase-and-churn-metrics-in-google-analytics/#comments Tue, 14 Jul 2020 14:23:34 +0000 gftshappy http://www.sharegoodthings.net/target-google-ads-audiences-based-on-new-predicted-purchase-and-churn-metrics-in-google-analytics/ Available in App + Web properties, automate audience creation based on predicted behavior.

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]]> http://www.sharegoodthings.net/target-google-ads-audiences-based-on-new-predicted-purchase-and-churn-metrics-in-google-analytics/feed/ 0 Back to basics: Understanding your paid search metrics http://www.sharegoodthings.net/back-to-basics-understanding-your-paid-search-metrics/ http://www.sharegoodthings.net/back-to-basics-understanding-your-paid-search-metrics/#comments Thu, 28 Nov 2019 01:22:42 +0000 gftshappy http://www.sharegoodthings.net/back-to-basics-understanding-your-paid-search-metrics/ Continue reading →]]> Learn how to interpret what’s happening in your paid search account with your traffic, conversions and sales data.

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