Share Good Things » medium http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 COVID is accelerating TV advertising’s transformation into an addressable medium http://www.sharegoodthings.net/covid-is-accelerating-tv-advertisings-transformation-into-an-addressable-medium/ http://www.sharegoodthings.net/covid-is-accelerating-tv-advertisings-transformation-into-an-addressable-medium/#comments Fri, 17 Jul 2020 19:22:39 +0000 gftshappy http://www.sharegoodthings.net/covid-is-accelerating-tv-advertisings-transformation-into-an-addressable-medium/ “They come for the targeting and stay for the attribution,” says Simplifi’s CEO about CTV.

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