Share Good Things » measurement http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 Start structuring your privacy-focused SEM measurement plan now http://www.sharegoodthings.net/start-structuring-your-privacy-focused-sem-measurement-plan-now/ http://www.sharegoodthings.net/start-structuring-your-privacy-focused-sem-measurement-plan-now/#comments Sat, 23 Apr 2022 23:22:18 +0000 gftshappy http://www.sharegoodthings.net/start-structuring-your-privacy-focused-sem-measurement-plan-now/ Continue reading →]]> The deprecation of third-party cookies in Chrome is fast approaching. Here’s a timeline to help you build a new measurement framework.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/start-structuring-your-privacy-focused-sem-measurement-plan-now/feed/ 0 How paid search marketers can address brand measurement challenges and grow in their careers http://www.sharegoodthings.net/how-paid-search-marketers-can-address-brand-measurement-challenges-and-grow-in-their-careers/ http://www.sharegoodthings.net/how-paid-search-marketers-can-address-brand-measurement-challenges-and-grow-in-their-careers/#comments Thu, 31 Mar 2022 15:22:25 +0000 gftshappy http://www.sharegoodthings.net/how-paid-search-marketers-can-address-brand-measurement-challenges-and-grow-in-their-careers/ Continue reading →]]> Brands are facing huge data measurement challenges. At SMX Next, Pascal Skropke and Andreas Reiffen show how paid search marketers can address them — and meet career goals along the way.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/how-paid-search-marketers-can-address-brand-measurement-challenges-and-grow-in-their-careers/feed/ 0 Twitter launches Site Visit Optimization goal and Aggregated Measurement for campaigns aimed at driving site traffic http://www.sharegoodthings.net/twitter-launches-site-visit-optimization-goal-and-aggregated-measurement-for-campaigns-aimed-at-driving-site-traffic/ http://www.sharegoodthings.net/twitter-launches-site-visit-optimization-goal-and-aggregated-measurement-for-campaigns-aimed-at-driving-site-traffic/#comments Sun, 30 Jan 2022 06:23:04 +0000 gftshappy http://www.sharegoodthings.net/twitter-launches-site-visit-optimization-goal-and-aggregated-measurement-for-campaigns-aimed-at-driving-site-traffic/ Site Visit Optimization may offer more efficiency, while Aggregated Measurement could improve attribution.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/twitter-launches-site-visit-optimization-goal-and-aggregated-measurement-for-campaigns-aimed-at-driving-site-traffic/feed/ 0 Facebook Ads announces new performance, reporting and measurement products in light of iOS privacy changes http://www.sharegoodthings.net/facebook-ads-announces-new-performance-reporting-and-measurement-products-in-light-of-ios-privacy-changes/ http://www.sharegoodthings.net/facebook-ads-announces-new-performance-reporting-and-measurement-products-in-light-of-ios-privacy-changes/#comments Fri, 22 Oct 2021 12:22:26 +0000 gftshappy http://www.sharegoodthings.net/facebook-ads-announces-new-performance-reporting-and-measurement-products-in-light-of-ios-privacy-changes/ Continue reading →]]> These new improvements on the Facebook Ad side are an attempt to fill that reporting and measurement gap while still maintaining user privacy.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/facebook-ads-announces-new-performance-reporting-and-measurement-products-in-light-of-ios-privacy-changes/feed/ 0 Google Analytics 4 updates include data-driven attribution, machine learning models to fill in measurement gaps and a Search Console integration http://www.sharegoodthings.net/google-analytics-4-updates-include-data-driven-attribution-machine-learning-models-to-fill-in-measurement-gaps-and-a-search-console-integration/ http://www.sharegoodthings.net/google-analytics-4-updates-include-data-driven-attribution-machine-learning-models-to-fill-in-measurement-gaps-and-a-search-console-integration/#comments Tue, 05 Oct 2021 21:22:57 +0000 gftshappy http://www.sharegoodthings.net/google-analytics-4-updates-include-data-driven-attribution-machine-learning-models-to-fill-in-measurement-gaps-and-a-search-console-integration/ Continue reading →]]> Google hasn’t said when it will deprecate Universal Analytics, but the updates and language in the announcement suggest that search marketers should prepare for the change.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/google-analytics-4-updates-include-data-driven-attribution-machine-learning-models-to-fill-in-measurement-gaps-and-a-search-console-integration/feed/ 0 3 things sales leaders should know about ABM measurement http://www.sharegoodthings.net/3-things-sales-leaders-should-know-about-abm-measurement/ http://www.sharegoodthings.net/3-things-sales-leaders-should-know-about-abm-measurement/#comments Sat, 05 Jan 2019 23:22:24 +0000 gftshappy http://www.sharegoodthings.net/3-things-sales-leaders-should-know-about-abm-measurement/ Continue reading →]]> A target account strategy can be a game-changer for your B2B sales team. Here’s what you need to know about measuring account-based success.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/3-things-sales-leaders-should-know-about-abm-measurement/feed/ 0 Opinion: Google’s store sales measurement data deal with Mastercard not ‘deceptive’ http://www.sharegoodthings.net/opinion-googles-store-sales-measurement-data-deal-with-mastercard-not-deceptive/ http://www.sharegoodthings.net/opinion-googles-store-sales-measurement-data-deal-with-mastercard-not-deceptive/#comments Sat, 01 Sep 2018 16:22:46 +0000 gftshappy http://www.sharegoodthings.net/opinion-googles-store-sales-measurement-data-deal-with-mastercard-not-deceptive/ Bloomberg report zeroes-in on lack of consumer disclosure by the credit card issuer.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/opinion-googles-store-sales-measurement-data-deal-with-mastercard-not-deceptive/feed/ 0 Google expands offline attribution and launches in-store sales measurement http://www.sharegoodthings.net/google-expands-offline-attribution-and-launches-in-store-sales-measurement-2/ http://www.sharegoodthings.net/google-expands-offline-attribution-and-launches-in-store-sales-measurement-2/#comments Tue, 30 May 2017 00:22:27 +0000 gftshappy http://www.sharegoodthings.net/google-expands-offline-attribution-and-launches-in-store-sales-measurement-2/ Continue reading →]]> Google is beefing up offline analytics with more store visitation and sales data. The post Google expands offline attribution and launches in-store sales measurement appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/google-expands-offline-attribution-and-launches-in-store-sales-measurement-2/feed/ 0 Google expands offline attribution and launches in-store sales measurement http://www.sharegoodthings.net/google-expands-offline-attribution-and-launches-in-store-sales-measurement/ http://www.sharegoodthings.net/google-expands-offline-attribution-and-launches-in-store-sales-measurement/#comments Thu, 25 May 2017 08:22:36 +0000 gftshappy http://www.sharegoodthings.net/google-expands-offline-attribution-and-launches-in-store-sales-measurement/ Continue reading →]]> Google is beefing up offline analytics with more store visitation and sales data. The post Google expands offline attribution and launches in-store sales measurement appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/google-expands-offline-attribution-and-launches-in-store-sales-measurement/feed/ 0 Your flexible SEO strategy: Creation, execution and measurement in an ever-changing environment http://www.sharegoodthings.net/your-flexible-seo-strategy-creation-execution-and-measurement-in-an-ever-changing-environment/ http://www.sharegoodthings.net/your-flexible-seo-strategy-creation-execution-and-measurement-in-an-ever-changing-environment/#comments Thu, 13 Apr 2017 15:22:27 +0000 gftshappy http://www.sharegoodthings.net/your-flexible-seo-strategy-creation-execution-and-measurement-in-an-ever-changing-environment/ Continue reading →]]> Columnist Janet Driscoll Miller discusses some of the top challenges SEOs are facing today and outlines why an SEO strategy has to be a living document that changes based on search trends and algorithm updates. The post Your flexible SEO strategy: Creation, execution and measurement in an…

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/your-flexible-seo-strategy-creation-execution-and-measurement-in-an-ever-changing-environment/feed/ 0