Share Good Things » Measure http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 Unlock actionable tactics to measure search marketing success http://www.sharegoodthings.net/unlock-actionable-tactics-to-measure-search-marketing-success/ http://www.sharegoodthings.net/unlock-actionable-tactics-to-measure-search-marketing-success/#comments Wed, 23 Dec 2020 11:22:32 +0000 gftshappy http://www.sharegoodthings.net/unlock-actionable-tactics-to-measure-search-marketing-success/ Join us online SMX Report, February 23, 2021.

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]]> http://www.sharegoodthings.net/unlock-actionable-tactics-to-measure-search-marketing-success/feed/ 0 Facebook Ads boycott: What will be the measure of success? http://www.sharegoodthings.net/facebook-ads-boycott-what-will-be-the-measure-of-success/ http://www.sharegoodthings.net/facebook-ads-boycott-what-will-be-the-measure-of-success/#comments Fri, 03 Jul 2020 12:22:36 +0000 gftshappy http://www.sharegoodthings.net/facebook-ads-boycott-what-will-be-the-measure-of-success/ Claiming the advertiser boycott as a success or failure won’t likely be clear cut.

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]]> http://www.sharegoodthings.net/facebook-ads-boycott-what-will-be-the-measure-of-success/feed/ 0 How to measure content KPIs during COVID [Video] http://www.sharegoodthings.net/how-to-measure-content-kpis-during-covid-video/ http://www.sharegoodthings.net/how-to-measure-content-kpis-during-covid-video/#comments Thu, 21 May 2020 22:22:30 +0000 gftshappy http://www.sharegoodthings.net/how-to-measure-content-kpis-during-covid-video/ Continue reading →]]> The traditional performance metrics aren’t going anywhere, but they are taking a back seat as qualitative data steps to the forefront.

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]]> http://www.sharegoodthings.net/how-to-measure-content-kpis-during-covid-video/feed/ 0 How to measure success with JavaScript-dependent websites http://www.sharegoodthings.net/how-to-measure-success-with-javascript-dependent-websites/ http://www.sharegoodthings.net/how-to-measure-success-with-javascript-dependent-websites/#comments Wed, 10 Jul 2019 18:22:53 +0000 gftshappy http://www.sharegoodthings.net/how-to-measure-success-with-javascript-dependent-websites/ Continue reading →]]> SEO strategist Robin Rozhon answers questions from SMX Advanced about monitoring rendering success, using external A/B testing tools and more.

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]]> http://www.sharegoodthings.net/how-to-measure-success-with-javascript-dependent-websites/feed/ 0 All the ABM metrics to measure for your quarterly reporting http://www.sharegoodthings.net/all-the-abm-metrics-to-measure-for-your-quarterly-reporting/ http://www.sharegoodthings.net/all-the-abm-metrics-to-measure-for-your-quarterly-reporting/#comments Mon, 17 Dec 2018 17:23:01 +0000 gftshappy http://www.sharegoodthings.net/all-the-abm-metrics-to-measure-for-your-quarterly-reporting/ Continue reading →]]> The traditional demand funnel doesn’t cut it for account-based marketing — so report on these KPIs instead.

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]]> http://www.sharegoodthings.net/all-the-abm-metrics-to-measure-for-your-quarterly-reporting/feed/ 0 Bing votes ‘no’ on political candidate and ballot measure ads http://www.sharegoodthings.net/bing-votes-no-on-political-candidate-and-ballot-measure-ads/ http://www.sharegoodthings.net/bing-votes-no-on-political-candidate-and-ballot-measure-ads/#comments Fri, 05 Oct 2018 19:22:28 +0000 gftshappy http://www.sharegoodthings.net/bing-votes-no-on-political-candidate-and-ballot-measure-ads/ Continue reading →]]> The policy will not likely impact Bing’s ad revenue as the search engine reports political ads make up a small portion of its advertising volume.

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]]> http://www.sharegoodthings.net/bing-votes-no-on-political-candidate-and-ballot-measure-ads/feed/ 0 Bing votes ‘no’ on political candidate and ballot measure ads http://www.sharegoodthings.net/bing-votes-no-on-political-candidate-and-ballot-measure-ads-2/ http://www.sharegoodthings.net/bing-votes-no-on-political-candidate-and-ballot-measure-ads-2/#comments Fri, 05 Oct 2018 19:22:28 +0000 gftshappy http://www.sharegoodthings.net/bing-votes-no-on-political-candidate-and-ballot-measure-ads-2/ Continue reading →]]> The policy will not likely impact Bing’s ad revenue as the search engine reports political ads make up a small portion of its advertising volume.

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]]> http://www.sharegoodthings.net/bing-votes-no-on-political-candidate-and-ballot-measure-ads-2/feed/ 0 Advertisers will soon have AdWords tools to test & measure creative elements of YouTube video ads http://www.sharegoodthings.net/advertisers-will-soon-have-adwords-tools-to-test-measure-creative-elements-of-youtube-video-ads/ http://www.sharegoodthings.net/advertisers-will-soon-have-adwords-tools-to-test-measure-creative-elements-of-youtube-video-ads/#comments Fri, 22 Jun 2018 12:22:41 +0000 gftshappy http://www.sharegoodthings.net/advertisers-will-soon-have-adwords-tools-to-test-measure-creative-elements-of-youtube-video-ads/ Continue reading →]]> YouTube’s new creative suite — which includes Video Experiments, Video Creative Analytics, YouTube Director Mix and Video Ad Sequencing — is still in beta.

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]]> http://www.sharegoodthings.net/advertisers-will-soon-have-adwords-tools-to-test-measure-creative-elements-of-youtube-video-ads/feed/ 0 Google looking at how to measure brand awareness for search http://www.sharegoodthings.net/google-looking-at-how-to-measure-brand-awareness-for-search/ http://www.sharegoodthings.net/google-looking-at-how-to-measure-brand-awareness-for-search/#comments Tue, 11 Oct 2016 14:24:44 +0000 gftshappy http://www.sharegoodthings.net/google-looking-at-how-to-measure-brand-awareness-for-search/ Continue reading →]]> Will Google ever give sites credit for brand name mentions or citations without an actual link? Gary Illyes from Google said Google’s UX team is looking at ways to measure brand awareness. The post Google looking at how to measure brand awareness for search appeared first on Search Engine Land.

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]]> http://www.sharegoodthings.net/google-looking-at-how-to-measure-brand-awareness-for-search/feed/ 0 B2B PPC: 1 Thing That Will Change The Way You Measure Success Forever http://www.sharegoodthings.net/b2b-ppc-1-thing-that-will-change-the-way-you-measure-success-forever/ http://www.sharegoodthings.net/b2b-ppc-1-thing-that-will-change-the-way-you-measure-success-forever/#comments Mon, 13 Jul 2015 17:22:56 +0000 gftshappy http://www.sharegoodthings.net/b2b-ppc-1-thing-that-will-change-the-way-you-measure-success-forever/ Continue reading →]]> Columnist Pauline Jakober reminds B2B search marketers that when assessing pay-per-click (PPC) performance, it’s important to look further than the immediate conversion. The post B2B PPC: 1 Thing That Will Change The Way You Measure Success Forever appeared first on Search Engine Land.

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