Share Good Things » Means http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 Google’s new policy means it literally won’t pay to deny climate change; Monday’s daily brief http://www.sharegoodthings.net/googles-new-policy-means-it-literally-wont-pay-to-deny-climate-change-mondays-daily-brief/ http://www.sharegoodthings.net/googles-new-policy-means-it-literally-wont-pay-to-deny-climate-change-mondays-daily-brief/#comments Tue, 12 Oct 2021 07:22:43 +0000 gftshappy http://www.sharegoodthings.net/googles-new-policy-means-it-literally-wont-pay-to-deny-climate-change-mondays-daily-brief/ Plus, why basic questions about search marketing never go out of style.

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]]> http://www.sharegoodthings.net/googles-new-policy-means-it-literally-wont-pay-to-deny-climate-change-mondays-daily-brief/feed/ 0 Ask the expert – Your top FLoC questions answered: How Google is testing cohorts, what FLoC means for B2B and how it works with cross-device browsing http://www.sharegoodthings.net/ask-the-expert-your-top-floc-questions-answered-how-google-is-testing-cohorts-what-floc-means-for-b2b-and-how-it-works-with-cross-device-browsing/ http://www.sharegoodthings.net/ask-the-expert-your-top-floc-questions-answered-how-google-is-testing-cohorts-what-floc-means-for-b2b-and-how-it-works-with-cross-device-browsing/#comments Thu, 24 Jun 2021 01:22:42 +0000 gftshappy http://www.sharegoodthings.net/ask-the-expert-your-top-floc-questions-answered-how-google-is-testing-cohorts-what-floc-means-for-b2b-and-how-it-works-with-cross-device-browsing/ Advertisers can make their voices heard regarding FLoC in forums and at open meetings.

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]]> http://www.sharegoodthings.net/ask-the-expert-your-top-floc-questions-answered-how-google-is-testing-cohorts-what-floc-means-for-b2b-and-how-it-works-with-cross-device-browsing/feed/ 0 Facebook revenue almost doubled: Here’s what it means for advertisers http://www.sharegoodthings.net/facebook-revenue-almost-doubled-heres-what-it-means-for-advertisers/ http://www.sharegoodthings.net/facebook-revenue-almost-doubled-heres-what-it-means-for-advertisers/#comments Fri, 30 Apr 2021 05:22:33 +0000 gftshappy http://www.sharegoodthings.net/facebook-revenue-almost-doubled-heres-what-it-means-for-advertisers/ Continue reading →]]> In addition to a decrease in overall metrics, some marketers reported a decline in the performance of lookalike audiences.

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]]> http://www.sharegoodthings.net/facebook-revenue-almost-doubled-heres-what-it-means-for-advertisers/feed/ 0 How Google indexes passages of a page and what it means for SEOs http://www.sharegoodthings.net/how-google-indexes-passages-of-a-page-and-what-it-means-for-seos/ http://www.sharegoodthings.net/how-google-indexes-passages-of-a-page-and-what-it-means-for-seos/#comments Thu, 15 Oct 2020 22:22:27 +0000 gftshappy http://www.sharegoodthings.net/how-google-indexes-passages-of-a-page-and-what-it-means-for-seos/ Continue reading →]]> Google will begin passage based indexing later this year for English languages. It is a ranking change, not an indexing change.

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]]> http://www.sharegoodthings.net/how-google-indexes-passages-of-a-page-and-what-it-means-for-seos/feed/ 0 How technology is changing what it means to be an effective (search) marketer http://www.sharegoodthings.net/how-technology-is-changing-what-it-means-to-be-an-effective-search-marketer/ http://www.sharegoodthings.net/how-technology-is-changing-what-it-means-to-be-an-effective-search-marketer/#comments Thu, 09 Jul 2020 15:22:25 +0000 gftshappy http://www.sharegoodthings.net/how-technology-is-changing-what-it-means-to-be-an-effective-search-marketer/ Tools and tech to help improve analysis, decision making, and strategic planning.

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]]> http://www.sharegoodthings.net/how-technology-is-changing-what-it-means-to-be-an-effective-search-marketer/feed/ 0 Marketing during COVID means ongoing experimentation [Video] http://www.sharegoodthings.net/marketing-during-covid-means-ongoing-experimentation-video/ http://www.sharegoodthings.net/marketing-during-covid-means-ongoing-experimentation-video/#comments Fri, 22 May 2020 19:22:55 +0000 gftshappy http://www.sharegoodthings.net/marketing-during-covid-means-ongoing-experimentation-video/ Why you should continue to test and adjust messaging as customer needs and behaviors shift.

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]]> http://www.sharegoodthings.net/marketing-during-covid-means-ongoing-experimentation-video/feed/ 0 Amazon’s ad revenue growth held steady in Q1: What it means for advertisers now http://www.sharegoodthings.net/amazons-ad-revenue-growth-held-steady-in-q1-what-it-means-for-advertisers-now/ http://www.sharegoodthings.net/amazons-ad-revenue-growth-held-steady-in-q1-what-it-means-for-advertisers-now/#comments Sat, 02 May 2020 16:22:33 +0000 gftshappy http://www.sharegoodthings.net/amazons-ad-revenue-growth-held-steady-in-q1-what-it-means-for-advertisers-now/ Continue reading →]]> Company says COVID-19 impact on advertising revenue “wasn’t as noticeable,” though ad prices continue to be lower.

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]]> http://www.sharegoodthings.net/amazons-ad-revenue-growth-held-steady-in-q1-what-it-means-for-advertisers-now/feed/ 0 What Safari’s 7-day cap on script-writeable storage means for PWA developers http://www.sharegoodthings.net/what-safaris-7-day-cap-on-script-writeable-storage-means-for-pwa-developers/ http://www.sharegoodthings.net/what-safaris-7-day-cap-on-script-writeable-storage-means-for-pwa-developers/#comments Sat, 11 Apr 2020 23:22:21 +0000 gftshappy http://www.sharegoodthings.net/what-safaris-7-day-cap-on-script-writeable-storage-means-for-pwa-developers/ Now marketers know how their days are numbered.

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]]> http://www.sharegoodthings.net/what-safaris-7-day-cap-on-script-writeable-storage-means-for-pwa-developers/feed/ 0 Google search results eye candy: How users navigate search features and what it means for SEO http://www.sharegoodthings.net/google-search-results-eye-candy-how-users-navigate-search-features-and-what-it-means-for-seo/ http://www.sharegoodthings.net/google-search-results-eye-candy-how-users-navigate-search-features-and-what-it-means-for-seo/#comments Sat, 23 Nov 2019 09:22:29 +0000 gftshappy http://www.sharegoodthings.net/google-search-results-eye-candy-how-users-navigate-search-features-and-what-it-means-for-seo/ Search behaviors are changing as users “ping pong” their attention across search results pages.

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]]> http://www.sharegoodthings.net/google-search-results-eye-candy-how-users-navigate-search-features-and-what-it-means-for-seo/feed/ 0 What killing rel=prev/next means for SEO http://www.sharegoodthings.net/what-killing-relprevnext-means-for-seo/ http://www.sharegoodthings.net/what-killing-relprevnext-means-for-seo/#comments Thu, 04 Apr 2019 22:22:44 +0000 gftshappy http://www.sharegoodthings.net/what-killing-relprevnext-means-for-seo/ Continue reading →]]> Make sure it’s clear to Google which page is your Page One – and don’t sweat the legacy code.

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