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Why server logs matter for SEO

gftshappy — Wed, 12 Jan 2022 04:22:23 +0000

Server log analysis can provide unparalleled insights into crawl prioritization, enabling SEO teams to finetune their crawl budget management for better rankings.

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Black Lives Matter content: Latest in unintended brand safety consequences

gftshappy — Sat, 20 Jun 2020 23:22:31 +0000

Advertisers are reportedly blocking ads from appearing on Black Lives Matter-related content.

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Pro Tip: How to find and fix 404 errors that really matter to win your traffic back

gftshappy — Thu, 07 May 2020 08:22:35 +0000

External sources link to your website with the wrong URLs, here’s how you can fix that.

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Video: Aaron Friedman on content generation ideas and do small things in SEO matter

gftshappy — Mon, 04 May 2020 17:22:28 +0000

Aaron and I had many meals together, kosher meals that is, at SEO conferences over the years.

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If Google says H1s don’t matter for rankings, why should you use them? Here’s why

gftshappy — Tue, 08 Oct 2019 21:22:20 +0000

Even if Google says its ranking systems work just fine without them, accessibility and readability are good reasons to use headings correctly.

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Which local citation sources matter now?

gftshappy — Sun, 22 Sep 2019 20:22:36 +0000

An informal poll of local SEOs yields some answers — and disagreements — about spending time on citations.

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Review counts matter more to local business revenue than star ratings, according to study

gftshappy — Tue, 06 Aug 2019 00:22:20 +0000

Womply also found businesses claiming their listings on multiple sites generated 58% more revenue than the average.

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Do local citations matter anymore? Five local SEOs sound off

gftshappy — Sun, 04 Aug 2019 20:22:26 +0000

A range of opinions about how much attention to devote to citations.

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Back to Basics: Do outbound links matter for SEO?

gftshappy — Sat, 27 Jul 2019 02:22:23 +0000

Google cautions SEOs to be mindful about outbound linking.

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Why does structured data matter for SEO?

gftshappy — Fri, 19 Oct 2018 19:22:27 +0000

Learn why now is the time to optimize your structured data.

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