Share Good Things » Matching http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 How marketers can adjust to redefined keyword matching http://www.sharegoodthings.net/how-marketers-can-adjust-to-redefined-keyword-matching/ http://www.sharegoodthings.net/how-marketers-can-adjust-to-redefined-keyword-matching/#comments Wed, 02 Feb 2022 04:22:19 +0000 gftshappy http://www.sharegoodthings.net/how-marketers-can-adjust-to-redefined-keyword-matching/ Continue reading →]]> Keyword matching has changed, but not all campaigns are ready to use them effectively. At SMX Next, Aaron Levy shows how marketers can leverage modern match types.

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]]> http://www.sharegoodthings.net/how-marketers-can-adjust-to-redefined-keyword-matching/feed/ 0 Google Search Console regex filter adds negative matching option http://www.sharegoodthings.net/google-search-console-regex-filter-adds-negative-matching-option/ http://www.sharegoodthings.net/google-search-console-regex-filter-adds-negative-matching-option/#comments Thu, 03 Jun 2021 01:22:58 +0000 gftshappy http://www.sharegoodthings.net/google-search-console-regex-filter-adds-negative-matching-option/ Google Search Console improved the regex filter for advanced reporting.

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]]> http://www.sharegoodthings.net/google-search-console-regex-filter-adds-negative-matching-option/feed/ 0 Video: Dan Leibson on local neural matching and Google My Business issues http://www.sharegoodthings.net/video-dan-leibson-on-local-neural-matching-and-google-my-business-issues/ http://www.sharegoodthings.net/video-dan-leibson-on-local-neural-matching-and-google-my-business-issues/#comments Tue, 14 Apr 2020 00:22:28 +0000 gftshappy http://www.sharegoodthings.net/video-dan-leibson-on-local-neural-matching-and-google-my-business-issues/ Google My Business support is lacking in a big way according to Dan.

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]]> http://www.sharegoodthings.net/video-dan-leibson-on-local-neural-matching-and-google-my-business-issues/feed/ 0 Google’s neural matching versus RankBrain: How Google uses each in search http://www.sharegoodthings.net/googles-neural-matching-versus-rankbrain-how-google-uses-each-in-search/ http://www.sharegoodthings.net/googles-neural-matching-versus-rankbrain-how-google-uses-each-in-search/#comments Fri, 22 Mar 2019 12:22:44 +0000 gftshappy http://www.sharegoodthings.net/googles-neural-matching-versus-rankbrain-how-google-uses-each-in-search/ Continue reading →]]> Neural matching helps Google better relate words to searches, while RankBrain helps Google better relate pages to concepts.

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]]> http://www.sharegoodthings.net/googles-neural-matching-versus-rankbrain-how-google-uses-each-in-search/feed/ 0 Google local pack tests displaying website mentions matching your query http://www.sharegoodthings.net/google-local-pack-tests-displaying-website-mentions-matching-your-query-2/ http://www.sharegoodthings.net/google-local-pack-tests-displaying-website-mentions-matching-your-query-2/#comments Thu, 31 Aug 2017 08:22:24 +0000 gftshappy http://www.sharegoodthings.net/google-local-pack-tests-displaying-website-mentions-matching-your-query-2/ Continue reading →]]> Google local results is aware of the content on the local business website and may even show the matching keyword in the local pack snippets. The post Google local pack tests displaying website mentions matching your query appeared first on Search Engine Land.

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]]> http://www.sharegoodthings.net/google-local-pack-tests-displaying-website-mentions-matching-your-query-2/feed/ 0 Google local pack tests displaying website mentions matching your query http://www.sharegoodthings.net/google-local-pack-tests-displaying-website-mentions-matching-your-query/ http://www.sharegoodthings.net/google-local-pack-tests-displaying-website-mentions-matching-your-query/#comments Thu, 31 Aug 2017 01:24:33 +0000 gftshappy http://www.sharegoodthings.net/google-local-pack-tests-displaying-website-mentions-matching-your-query/ Continue reading →]]> Google local results is aware of the content on the local business website and may even show the matching keyword in the local pack snippets. The post Google local pack tests displaying website mentions matching your query appeared first on Search Engine Land.

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]]> http://www.sharegoodthings.net/google-local-pack-tests-displaying-website-mentions-matching-your-query/feed/ 0 5 Steps To Adjust To Google’s Latest Change To AdWords Matching Behavior http://www.sharegoodthings.net/5-steps-to-adjust-to-googles-latest-change-to-adwords-matching-behavior/ http://www.sharegoodthings.net/5-steps-to-adjust-to-googles-latest-change-to-adwords-matching-behavior/#comments Sun, 17 Aug 2014 13:22:22 +0000 gftshappy http://www.sharegoodthings.net/5-steps-to-adjust-to-googles-latest-change-to-adwords-matching-behavior/ Continue reading →]]> Matching behavior for phrase and exact match keywords is changing in AdWords. What do you need to know about close keyword variations? The post 5 Steps To Adjust To Google’s Latest Change To AdWords Matching Behavior appeared first on Search Engine Land.

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