Share Good Things » Marketers http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 How paid search marketers can address brand measurement challenges and grow in their careers http://www.sharegoodthings.net/how-paid-search-marketers-can-address-brand-measurement-challenges-and-grow-in-their-careers/ http://www.sharegoodthings.net/how-paid-search-marketers-can-address-brand-measurement-challenges-and-grow-in-their-careers/#comments Thu, 31 Mar 2022 15:22:25 +0000 gftshappy http://www.sharegoodthings.net/how-paid-search-marketers-can-address-brand-measurement-challenges-and-grow-in-their-careers/ Continue reading →]]> Brands are facing huge data measurement challenges. At SMX Next, Pascal Skropke and Andreas Reiffen show how paid search marketers can address them — and meet career goals along the way.

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]]> http://www.sharegoodthings.net/how-paid-search-marketers-can-address-brand-measurement-challenges-and-grow-in-their-careers/feed/ 0 3 ways marketers can connect with Gen Z consumers http://www.sharegoodthings.net/3-ways-marketers-can-connect-with-gen-z-consumers/ http://www.sharegoodthings.net/3-ways-marketers-can-connect-with-gen-z-consumers/#comments Sun, 27 Mar 2022 06:22:47 +0000 gftshappy http://www.sharegoodthings.net/3-ways-marketers-can-connect-with-gen-z-consumers/ Continue reading →]]> Gen Z is unlike any other generational group. At SMX Next, Purna Virji shows how marketers can connect with this growing cohort.

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]]> http://www.sharegoodthings.net/3-ways-marketers-can-connect-with-gen-z-consumers/feed/ 0 PPC salaries: How much in-house and agency search marketers make in 2022 http://www.sharegoodthings.net/ppc-salaries-how-much-in-house-and-agency-search-marketers-make-in-2022/ http://www.sharegoodthings.net/ppc-salaries-how-much-in-house-and-agency-search-marketers-make-in-2022/#comments Thu, 24 Mar 2022 08:22:27 +0000 gftshappy http://www.sharegoodthings.net/ppc-salaries-how-much-in-house-and-agency-search-marketers-make-in-2022/ Continue reading →]]> This data will help give you some bargaining power, whether you’re negotiating salary for a new role or seeking a raise from your employer.

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]]> http://www.sharegoodthings.net/ppc-salaries-how-much-in-house-and-agency-search-marketers-make-in-2022/feed/ 0 Google Performance Max campaigns: What marketers should know http://www.sharegoodthings.net/google-performance-max-campaigns-what-marketers-should-know/ http://www.sharegoodthings.net/google-performance-max-campaigns-what-marketers-should-know/#comments Tue, 15 Mar 2022 07:22:35 +0000 gftshappy http://www.sharegoodthings.net/google-performance-max-campaigns-what-marketers-should-know/ Continue reading →]]> Performance Max campaigns use automation to help marketers drive more conversions. At SMX Next, Rodney Ip shows marketers how to use them to their fullest potential.

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]]> http://www.sharegoodthings.net/google-performance-max-campaigns-what-marketers-should-know/feed/ 0 Why on-site search should be a priority for marketers http://www.sharegoodthings.net/why-on-site-search-should-be-a-priority-for-marketers/ http://www.sharegoodthings.net/why-on-site-search-should-be-a-priority-for-marketers/#comments Fri, 11 Mar 2022 05:23:36 +0000 gftshappy http://www.sharegoodthings.net/why-on-site-search-should-be-a-priority-for-marketers/ Continue reading →]]> On-site search can provide marketers with key insights into their audiences. At SMX Next, Stephen Rahal shows how to optimize this important site function.

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]]> http://www.sharegoodthings.net/why-on-site-search-should-be-a-priority-for-marketers/feed/ 0 How marketers can create a holistic search strategy http://www.sharegoodthings.net/how-marketers-can-create-a-holistic-search-strategy/ http://www.sharegoodthings.net/how-marketers-can-create-a-holistic-search-strategy/#comments Thu, 10 Feb 2022 08:22:20 +0000 gftshappy http://www.sharegoodthings.net/how-marketers-can-create-a-holistic-search-strategy/ Continue reading →]]> SEO and PPC teams can empower each other when they work together. At SMX Next, Allison Duvall and Hannah Johnson of Merkle shared how marketers can create holistic search strategies.

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]]> http://www.sharegoodthings.net/how-marketers-can-create-a-holistic-search-strategy/feed/ 0 How marketers can best optimize their Google Shopping ads http://www.sharegoodthings.net/how-marketers-can-best-optimize-their-google-shopping-ads/ http://www.sharegoodthings.net/how-marketers-can-best-optimize-their-google-shopping-ads/#comments Thu, 03 Feb 2022 22:22:23 +0000 gftshappy http://www.sharegoodthings.net/how-marketers-can-best-optimize-their-google-shopping-ads/ Continue reading →]]> Google Shopping is a great commerce platform, but too few marketers take the time to optimize their ads. At SMX Next, Anastasia Sorokina and Basheer Bergus show how brands can improve their customers’ shopping experiences.

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]]> http://www.sharegoodthings.net/how-marketers-can-best-optimize-their-google-shopping-ads/feed/ 0 How marketers can adjust to redefined keyword matching http://www.sharegoodthings.net/how-marketers-can-adjust-to-redefined-keyword-matching/ http://www.sharegoodthings.net/how-marketers-can-adjust-to-redefined-keyword-matching/#comments Wed, 02 Feb 2022 04:22:19 +0000 gftshappy http://www.sharegoodthings.net/how-marketers-can-adjust-to-redefined-keyword-matching/ Continue reading →]]> Keyword matching has changed, but not all campaigns are ready to use them effectively. At SMX Next, Aaron Levy shows how marketers can leverage modern match types.

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]]> http://www.sharegoodthings.net/how-marketers-can-adjust-to-redefined-keyword-matching/feed/ 0 Marketers, Google agree that proposed ‘surveillance advertising’ ban goes too far http://www.sharegoodthings.net/marketers-google-agree-that-proposed-surveillance-advertising-ban-goes-too-far/ http://www.sharegoodthings.net/marketers-google-agree-that-proposed-surveillance-advertising-ban-goes-too-far/#comments Thu, 20 Jan 2022 08:22:27 +0000 gftshappy http://www.sharegoodthings.net/marketers-google-agree-that-proposed-surveillance-advertising-ban-goes-too-far/ Continue reading →]]> Legislation like this could be a game-changer for every digital marketer who advertises on Google, Facebook and other advertising platforms.

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]]> http://www.sharegoodthings.net/marketers-google-agree-that-proposed-surveillance-advertising-ban-goes-too-far/feed/ 0 E-commerce sales jumped this holiday season as search marketers weathered Google updates http://www.sharegoodthings.net/e-commerce-sales-jumped-this-holiday-season-as-search-marketers-weathered-google-updates/ http://www.sharegoodthings.net/e-commerce-sales-jumped-this-holiday-season-as-search-marketers-weathered-google-updates/#comments Thu, 13 Jan 2022 08:22:27 +0000 gftshappy http://www.sharegoodthings.net/e-commerce-sales-jumped-this-holiday-season-as-search-marketers-weathered-google-updates/ Despite supply chain challenges, U.S. consumers spent more than $ 204 billion online this holiday season.

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